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Focus on Fundraising: Innovative Format and Imagery That Prompt Response

August 31, 2011
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The format used by Ocean Conservancy, one of the winners of last year's FundRaising Success magazine's Gold Awards, was quite innovative and has since popped up in the mail several times.

DirectMarketingIQ's Research Director Paul Bobnak takes you through the mail package and discusses the nonprofit's use of shocking imagery to send home its message.

 

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Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
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grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

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