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Direct Mail Smackdown: Wine Club Traditional Package vs. Self-Mailer

September 7, 2011
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Wine clubs in the mail have been out there for years, but lately our Who's Mailing What! Archive has seen several new entries of wine club "partnerships." Watch this week's episode to find out how direct mail from Zagat's, Wall Street Journal and Virgin compares in both look, format, premium usage and copy … download the packages … and then vote on which one you think does it best!

Click here to download the direct mail packages from DMIQTV.

 

POLL:

   
The traditional Wall Street Journal/Zagat's
   
The Virgin self-mailer
   
 

Which direct mail "style" works better for these wine clubs?

 

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