QR codes are the topic du jour in direct marketing circles, but up until now, this technology hasn't been integrated into the fundraising direct mail mix. The nonprofit FLAME (Facts and Logic About the Middle East) recently used one, however, on its donor acquisition mail piece alongside one other unusual tactic. Check out this week's episode with Chief Content Officer Ethan Boldt to find out more. Highlights include:
- Where is the QR code placed and where does it take the donor prospect?
- A discussion of how the landing page content complements what's in the mail piece.
- In order to foster trust among prospective donors, FLAME not only mentions Charity Navigator but makes the very unusual move of revealing some of its balance sheets!