Advertisement
 

Integrative Marketing Spotlight: Fundraising Organization Uses QR Code

October 5, 2011
1
Please install the latest version of Flash to view this content. You can find the latest version of Flash here: Flash
QR codes are the topic du jour in direct marketing circles, but up until now, this technology hasn't been integrated into the fundraising direct mail mix. The nonprofit FLAME (Facts and Logic About the Middle East) recently used one, however, on its donor acquisition mail piece alongside one other unusual tactic. Check out this week's episode with Chief Content Officer Ethan Boldt to find out more. Highlights include:
  • Where is the QR code placed and where does it take the donor prospect?
  • A discussion of how the landing page content complements what's in the mail piece.
  • In order to foster trust among prospective donors, FLAME not only mentions Charity Navigator but makes the very unusual move of revealing some of its balance sheets!
 
1

MORE ON DIRECT MAIL >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
Genevieve - Posted on October 08, 2011
The United Way has started to do the same thing.
Click here to view archived comments...
Archived Comments:
Genevieve - Posted on October 08, 2011
The United Way has started to do the same thing.