Advertisement
 
 

Integrative Marketing Spotlight: Fundraising Organization Uses QR Code

October 5, 2011
1
Please install the latest version of Flash to view this content. You can find the latest version of Flash here: Flash
QR codes are the topic du jour in direct marketing circles, but up until now, this technology hasn't been integrated into the fundraising direct mail mix. The nonprofit FLAME (Facts and Logic About the Middle East) recently used one, however, on its donor acquisition mail piece alongside one other unusual tactic. Check out this week's episode with Chief Content Officer Ethan Boldt to find out more. Highlights include:
  • Where is the QR code placed and where does it take the donor prospect?
  • A discussion of how the landing page content complements what's in the mail piece.
  • In order to foster trust among prospective donors, FLAME not only mentions Charity Navigator but makes the very unusual move of revealing some of its balance sheets!
 
1

MORE ON DIRECT MAIL >>

FROM THE BOOKSTORE

Readers will learn: The content options available and how to choose the right channelWhat type of information to post on social networking, business blogs and websites How to define your market nicheHow to increase SEO And so much more! Valuable Content Marketing

Readers will learn:
The content options available and how to choose the right channelWhat type of information to post on social networking, business blogs and websites How to define your market nicheHow to increase SEO And so much more!...

ORDER NOW

Mobile is here in a big way … and
it’s about to become dominant. Retailers, fundraisers and publishers are all
paying attention, but so should all industry sectors.With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most renowned experts in mobile to give you crucial advice about how to proceed and succeed with this exploding channel.  Mastering Mobile Marketing

Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all industry sectors.
With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
Genevieve - Posted on October 08, 2011
The United Way has started to do the same thing.
Click here to view archived comments...
Archived Comments:
Genevieve - Posted on October 08, 2011
The United Way has started to do the same thing.