Integrative Marketing Spotlight: Fundraising Organization Uses QR CodeOctober 5, 2011
Please install the latest version of Flash to view this content. You can find the latest version of Flash here: Flash
QR codes are the topic du jour in direct marketing circles, but up until now, this technology hasn't been integrated into the fundraising direct mail mix. The nonprofit FLAME (Facts and Logic About the Middle East) recently used one, however, on its donor acquisition mail piece alongside one other unusual tactic. Check out this week's episode with Chief Content Officer Ethan Boldt to find out more. Highlights include:
- Where is the QR code placed and where does it take the donor prospect?
- A discussion of how the landing page content complements what's in the mail piece.
- In order to foster trust among prospective donors, FLAME not only mentions Charity Navigator but makes the very unusual move of revealing some of its balance sheets!
- MORE ON
- DIRECT MAIL
FROM THE BOOKSTORE
Making a Case Your Donors Will Love
You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....
Engage Virtual Workshop: Driving Donations with Data
You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...