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Red Hot Marketing Tip: Financial Mailers Push the Envelope, With Love

February 16, 2012
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This week's Red Hot Marketing Tip revolves around financial mail ... in particular, credit card mailers and how they're gradually testing the waters with new copy, new offers and new formats.

What makes them successful? And which one's work better?!

Click here to download BOTH packages for FREE from DMIQTV.

Watch and listen to Chief Content Officer Ethan Boldt discuss the following:

  • Using research from the Who's Mailing What! Archive, major new trends have occurred with credit card mail since the economy went south in 2008.
  • See how some mailers went beyond the "no annual fee" and "0% Intro APR" to get new customers.
  • Compare four mailings for high-end cards, in which the royal treatment is given, including flashy, innovotive formats, copy and techniques.
 

POLL:

   
Capitol One
   
Chase Freedom
   
Citi's World Elite Mastercard
   
American Express' The Black Card
   
 

Which credit card mailer shows the most love to the prospect?

 

MORE ON DIRECT MAIL >>

FROM THE BOOKSTORE

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A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

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