At DMIQ, perhaps our favorite category among the 200-strong group housed in the Who's Mailing What! Archive is "Cultural Organizations." These folks — museums, zoos, aquariums, etc. — spend money in their direct mail programs because they know that's the chute where the bulk of their members emerge from. Of course, some efforts hit the mark, and some miss.
This week's episode with Chief Content Officer Ethan Boldt features Longwood Gardens, and it hits the mark. Highlights include: