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Direct Mail Smackdown: Two Fundraising Giants, ADA vs. SPCA International

January 13, 2012
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In our pilot episode of Direct Mail Smackdown, two holiday packages go head-to-head. Paul Bobnak, the Director of the Who's Mailing What! Archive, is in the corner of the American Diabetes Association while Ethan Boldt, Chief Content Officer of DirectMarketingIQ, is behind the SPCA Interational.

Highlights of this exciting episode include:

• First-rate fundraising copy from the SPCA International, including on the outer envelope and the letter that employs the guilt copy driver.
• A freemium battle, as both packages include many and some unusual free gifts that will successfully sway many prospects.
• The stripped-down donation card that makes it easy for donors to give.

And finally, please make a comment about which one you think does the best job!
 
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COMMENTS

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Most Recent Comments:
David Drake - Posted on January 16, 2012
#1 comment - let's be sure that you refer to the organization correctly. It is the ASPCA - not the SPCA. SPCAs across the country struggle with the misperception that the ASPCA is the parent organization of all SPCAs and that a gift to the ASPCA benefits local shelters, when it does not.
Ethan Boldt - Posted on January 17, 2012
Sorry, David, it turns out you are incorrect. It is the SPCA International, not the ASPCA ... so the video has it right. Thanks.
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Archived Comments:
David Drake - Posted on January 16, 2012
#1 comment - let's be sure that you refer to the organization correctly. It is the ASPCA - not the SPCA. SPCAs across the country struggle with the misperception that the ASPCA is the parent organization of all SPCAs and that a gift to the ASPCA benefits local shelters, when it does not.
Ethan Boldt - Posted on January 17, 2012
Sorry, David, it turns out you are incorrect. It is the SPCA International, not the ASPCA ... so the video has it right. Thanks.