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Focus on Fundraising: Thanksgiving-Themed Campaigns

November 30, 2011
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Everyone knows that Thanksgiving is the time of year for giving thanks, but some nonprofits also believe it's also a great time to simply give. Join Ethan Boldt, chief content officer of DirectMarketingIQ, in this short video about three charities that sent out effective Thanksgiving-themed campaigns.

Click here to download all THREE packages for FREE from DMIQTV.

You will want to download these packages for the following reasons:
  • learn how all three charities emphasize to the donor that their gift will be maximized in value
  • see how three very different formats were used, including contrasting approaches for using the window
  • contrast two short and highly efficient packages (Sunday Breakfast Rescue Mission and Miami Rescue Mission) vs. a longer package
  • study the Feeding America package that includes an effective four-page letter, a "Thankgiving Food Voucher" rather than an order form, a notepad and labels that are part of the form, and a BRE with red copy

And finally, vote on which one you think does the best job!
 
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POLL:

   
Miami Rescue Mission
   
Feeding America
   
Sunday Breakfast Rescue Mission
   
 

Which Thanksgiving-themed campaign was the most effective?

 

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COMMENTS

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Most Recent Comments:
Jules Brown - Posted on December 04, 2011
Great idea to run a direct mail 'which test won' post. Especially for the fundraising sector. I feel there are some flaws with all three packs, but my vote for the most likely to pull strongest has to go to Feeding America. Looks like I'm with the minority though. Looking forward to seeing the actual result! Jules
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Archived Comments:
Jules Brown - Posted on December 04, 2011
Great idea to run a direct mail 'which test won' post. Especially for the fundraising sector. I feel there are some flaws with all three packs, but my vote for the most likely to pull strongest has to go to Feeding America. Looks like I'm with the minority though. Looking forward to seeing the actual result! Jules