Advertisement
 

Red Hot Marketing Tip: The New Envelope

January 26, 2012
11
Please install the latest version of Flash to view this content. You can find the latest version of Flash here: Flash
Direct marketing 101: What's the outer envelope for? Copywriter Hershell Gordon Lewis famously said, "The only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened."

This new envelope format, here with the Obama for America 2012 envelope and the one for Gettysburg Museum, get that job done and more. Join Ethan Boldt, Chief Content Officer of DirectMarketingIQ, as he discuss this new cutting-edge format.

Highlights of these packages include:

• It uses four-color, full-bleeds to the edge and in-line printing to the max.
• Opening this kind of envelope is like unwrapping a package, with each inner component easily accessible and every part of real estate used.
• See how the Gettysburg and the Obama packages use different components inside — one going the budget route and other gets more flashy.
• Just as important, notice the possible misfires with this envelope that can be easily avoided.

 
11

MORE ON DIRECT MAIL >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: