Advertisement
 
 

Direct Mail Smackdown: The Magalog vs. the Oversize Envelope

February 2, 2012
1
Please install the latest version of Flash to view this content. You can find the latest version of Flash here: Flash
Looking at recent publishing mail from The Who's Mailing What! Archive, two very different efforts from Consumer Reports really jumped out at us. Both mail pieces have been in the mailstream for nearly three years, so both represent successful controls.

What makes them successful? And which is better?! Watch and listen to Peggy Hatch and Ethan Boldt compare and contrast the following:
  • One is a magalog and the other is an oversize envelope. Both use copy and images to grab the prospect's attention in different ways.
  • One effort uses the involvement device of the "Free" sticker, along with an oversize reply form.
  • Both give you plenty of sizzle, but also please you with some steak (good content) — which one's 'steak' works better?
  • One uses a more straightforward letter with the copy driver flattery on full display. Does it beat the other effort that doesn't leverage a standard letter?


 
1

MORE ON DIRECT MAIL >>

FROM THE BOOKSTORE

Readers will learn: The content options available and how to choose the right channelWhat type of information to post on social networking, business blogs and websites How to define your market nicheHow to increase SEO And so much more! Valuable Content Marketing

Readers will learn:
The content options available and how to choose the right channelWhat type of information to post on social networking, business blogs and websites How to define your market nicheHow to increase SEO And so much more!...

ORDER NOW

Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all industry sectors.With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most renowned experts in mobile to give you crucial advice about how to proceed and succeed with this exploding channel.  Mastering Mobile Marketing

Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all industry sectors.
With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: