Advertisement
 

Direct Mail Smackdown: The Magalog vs. the Oversize Envelope

February 2, 2012
1
Please install the latest version of Flash to view this content. You can find the latest version of Flash here: Flash
Looking at recent publishing mail from The Who's Mailing What! Archive, two very different efforts from Consumer Reports really jumped out at us. Both mail pieces have been in the mailstream for nearly three years, so both represent successful controls.

What makes them successful? And which is better?! Watch and listen to Peggy Hatch and Ethan Boldt compare and contrast the following:
  • One is a magalog and the other is an oversize envelope. Both use copy and images to grab the prospect's attention in different ways.
  • One effort uses the involvement device of the "Free" sticker, along with an oversize reply form.
  • Both give you plenty of sizzle, but also please you with some steak (good content) — which one's 'steak' works better?
  • One uses a more straightforward letter with the copy driver flattery on full display. Does it beat the other effort that doesn't leverage a standard letter?


 
1

MORE ON DIRECT MAIL >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: