Search results for Lead Generation
Found 33 item(s)March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
March 15, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 15th as part of the 2012 Direct Marketing Day @ Your Desk Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the show agenda!
Email marketing’s one of the most reliable lead generation tactics. No customer acquisition tool offers better ROI for the money. Too bad your campaigns always seem to catch a cold. Do you spend all your time trying to get into the inbox? Do you have to fight other brands for customer attention? How can you possibly hope to stand out? How can you ensure success?
This workshop is the cure to your email ills. Submit your email creatives for a diagnosis from two expert email marketers, Marketfish CEO David Scott, and Marketfish Director of User Experience Jonathan Chicquette. They’ll run your HTML through a battery of tests, analyzing
such criteria as:
* Inbox Deliverability
* Effectiveness of Subject Line and Body Copy
* Strength of Your Call to Action
* HTML Formatting
* CAN-SPAM Compliance
Take the strategic advice of these customer acquisition surgeons, and turn email marketing into your healthiest channel.
January 5, 2012 From Inside Direct Mail Weekly
Marketing a high-end product or keeping a sales force busy requires you to generate leads. Fortunately, there's a scientific way to do it profitably. Remember, every dollar invested in marketing must have a payback. Think of yourself as a marketing portfolio investment manager. For every dollar you spend, there must be a high return on investment.
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Subscribers still welcome...
November 29, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
PureFlo, a home and office...
November 29, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
So many channels to choose...
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Lead nurturing has become one...
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Lead nurturing has become one...
June 30, 2011 From Webinars & Virtual Events
Social networks offer marketers the opportunity to build relationships with prospects that are deeper, yet easier to build and maintain, than ever before. A smart
...
April 20, 2011 From Bookstore
(PDF Format) A new Best Practices and Case Studies report from DirectMarketingIQ Social Media – we know it needs to be part of the marketing mix! But there...
April 7, 2011 From Inside Direct Mail Weekly
The most effective current demonstration of the offline-online marriage? Personalized URL (PURL) campaigns. Why? First, because direct mail remains very visible, and it's a part of the daily life of most Americans. Unlike other marketing avenues, such as billboards, TV commercials, radio spots and emails — which are all competing for prospects' attention and loyalty — direct mail is the only channel that physically gets into people's hands in their homes.
April 5, 2011 From Webinars & Virtual Events
Few marketing tasks are as frustrating and expensive as prospecting for new customers, and yet many companies don't do what it takes to nurture those...
March 3, 2011 From Webinars & Virtual Events
Today, consumers demand to be treated as individuals. They want engagement, a community and a voice. They want to actively participate in a dialogue.
February 24, 2011 From Inside Direct Mail Weekly
Dear Google: I'm writing because I'm still concerned about the mailings you've been sending me. I'm worried they are sullying your reputation as being smart and savvy. The direct mail you've been sending me the last year misses the mark. It's embarrassingly unprofessional and appears you don't know what you're doing. I'm guessing it's also ineffective.
December 9, 2010 From Webinars & Virtual Events
Customers aren't the only ones grappling with the friction of countless media channels. Marketers, in fact, have the tougher job of figuring out which communication...
