Search results for Lead Generation

Found 81 item(s)

Found 81 item(s). Displaying 1-15
The Principles of Demand: Key ingredients and benefits of a killer inbound marketing program
April 23, 2014 From Webinars & Virtual Events
There's an inbound marketing revolution going on in businesses of every size and vertical.  It's a move toward convincing customers to come to you, drift into your orbit, and glide through your sales lead funnel organically.  It works because those customers know they need the products or services you sell,...
How to Make Every Customer Touch Point Count!
April 3, 2014 From Webinars & Virtual Events
Marketers today have access to some of the most powerful marketing and customer communication tools ever devised. With every message you send — no matter what the channel — you have the opportunity to strengthen your relationship and build loyalty. You also have the ability to really tick your customers...
Next-Level Content Marketing
March 25, 2014 From Webinars & Virtual Events
Nearly 90% of Target Marketing readers are using content marketing, but I bet for most of you that means whitepapers and blog posts, with perhaps an ebook thrown in. How can you take your content marketing and lead generation program to the next level? By taking advantage of the many...
Brunch & Learn: Direct Marketing on a Shoestring Budget
March 19, 2014 From Webinars & Virtual Events
Not every marketer can afford the mega data warehouse or a fully integrated campaign with all the flashy bells and whistles. Nonetheless, there are plenty of cutting-edge direct marketing strategies - including savvy content marketing tactics - that even the smallest budgets can afford to drive business forward.
Closing the Funnel: How Marketers Use Data and Attribution to Deliver Better Leads and Enable Sales
March 18, 2014 From Webinars & Virtual Events
How do you finish a great SEM, inbound marketing, or content marketing strategy? Does the relationship and insight you've built with those leads stop when they call? Or do you pass phone conversation data on to be used in the sales cycle?

Join us to hear how top marketers...
Lead Generation Strategies That Succeed
March 13, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo - now on-demand until 6/17/14! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to...
Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:

As in years past, sessions explore direct marketing...
Webinar Express: How to Create the Best Landing Pages Ever
February 28, 2014 From Webinars & Virtual Events
As marketers, we want our landing pages to perform well. Why? Because optimized landing pages help generate the leads we need to meet our marketing goals. But how do we consistently produce high performing landing pages that align with our business objectives? By creating the best landing pages ever! ...
Trigger Emails That Hit the Mark and Drive Revenue
February 27, 2014 From Webinars & Virtual Events
If your email strategy is built on periodic blasts to your list or segments of your list, then you are only using a fraction of the power of the medium. The key to email marketing is relevance, and one of the best ways to be relevant to your prospects and...
Webinar Express: Lead Nurturing Is More Than Just Email
February 19, 2014 From Webinars & Virtual Events
We all know that companies who nurture leads generate a better ROI. In fact, research shows that 20% more opportunities are created by companies that nurture their leads, vs. companies that don't. Every organization should have an active lead nurturing program, but if you are only communicating via email, you're...
The New Google: How to Keep Your Pages on Top of Search Results in 2014
February 12, 2014 From Webinars & Virtual Events
Pandas, Penguins and Humming Birds, oh my! Trying to follow search engine optimization (SEO) best practices in 2013 was like a watching a marathon of When Animals Attack. What the heck does it take to make it to the top of your customer's and prospects top searches?

Content Marketing to Unlock Social Media Success
February 5, 2014 From Webinars & Virtual Events
Many marketers have looked at social media and wondered how these fickle networks can help their bottom lines. While  some companies clearly consider it a key to marketing success, it's not always clear how their tactics can help you.
The secret, for many marketers, is content. Sharing your...
Email for Customer Acquisition: 5 Great Ways to Expand Your List, and Your Profits!
January 28, 2014 From Webinars & Virtual Events
Email is one of the most effective direct marketing channels, but it can also be one of the most difficult to expand without damaging your reputation and deliverability rates. It's not enough to grab emails wherever you can. Good email prospects must be opt-in and happy to see your email-otherwise...
Email Marketing 2014 Trends, Best Practices & Case Studies
Email Marketing 2014 Trends, Best Practices & Case Studies
December 18, 2013 From Bookstore

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find:

  • 21 email trends charts featuring data from Who's Mailing What!
  • Analysis of 11 effective cross-channel emails 
  • Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more
  • 4 email case studies
Pros and Cons of Email Acquisition Tactics (2013 All About eMail Virtual Conference session)
November 14, 2013 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2013 All About eMail Virtual Conference & Expo.

Acquisition email may be the "dirty word" of the industry, but everyone is doing it. In fact, email acquisition is a far higher priority for many businesses today...
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