Search results for Lead Generation
Found 59 item(s)
Found 59 item(s). Displaying 1-15
May 16, 2013 From Who's Mailing What! Report
Last year, Capital One bought up ING Direct and made the awkward transition from the hip, orange-branded Dutch company to red-and-blue American company that most people know through those whacky commercials. Needless to say, many customers were not thrilled.
May 13, 2013 From Bookstore
In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
- Managing the New Customer—and the New Customer Relationship
- Planning Relationships with Existing Customers
- One-Through-One: Engaging Social Customers
- B2B Relationships
- Customer Analytics
Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement
March 21, 2013 From Webinars & Virtual Events
Today's consumers may need you less, but when they do interact with you they expect you to give them more—more helpful, more relevant and more personalized interactions. Delivering on these expectations isn’t easy, but it is definitely doable with the right mix of strategy, skills and technology.
In...
March 21, 2013 From Webinars & Virtual Events
Today's consumers may need you less, but when they do interact with you they expect you to give them more—more helpful, more relevant and more personalized interactions. Delivering on these expectations isn’t easy, but it is definitely doable with the right mix of strategy, skills and technology.
In...
Free Virtual Conference: Direct Marketing Day @ Your Desk 2013
March 14, 2013 From Webinars & Virtual Events
Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo -- now available on-demand from 3/18--6/18/13! This show is a robust online experience, designed to bring the hottest direct marketing topics, experts and technologies right to your computer...
March 14, 2013 From Webinars & Virtual Events
Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo -- now available on-demand from 3/18--6/18/13! This show is a robust online experience, designed to bring the hottest direct marketing topics, experts and technologies right to your computer...
How to Make Your Landing Page a Game Changer
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...
March 4, 2013 From Bookstore
Readers will learn:
- The content options available and how to choose the right channel
- What type of information to post on social networking, business blogs and websites
- How to define your market niche
- How to increase SEO
- And so much more!
February 26, 2013 From Bookstore
Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all industry sectors.
With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most renowned experts in mobile to give you crucial advice about how to proceed and succeed with this exploding channel.
The New Content Marketer - Strategies for Marketing in a Social and Mobile World
February 26, 2013 From Webinars & Virtual Events
One of the top 2013 marketing goals is content marketing and its ability to drive awareness, generate leads and convert more sales. For many marketers though, the reality is that multi-channel content marketing is challenging. Massive audiences are spread across different social networks, platforms, mobile devices and connected TVs. This...
February 26, 2013 From Webinars & Virtual Events
One of the top 2013 marketing goals is content marketing and its ability to drive awareness, generate leads and convert more sales. For many marketers though, the reality is that multi-channel content marketing is challenging. Massive audiences are spread across different social networks, platforms, mobile devices and connected TVs. This...
February 7, 2013 From Bookstore
- Introduces you to the psychology, behavior, and influence of the new social consumer
- Shows how to define and measure the success of your social media campaigns for the short and long term
- Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
- Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media
February 7, 2013 From Bookstore
- How Online Games, Cartoons, Apps, Infographics and More Can Boost Your Business
- Signs, Banners, Giveaways, Packaging and Experiential Marketing that Inspires and Persuades
- Modern Ways to Use Posters, Brochures, and More to Compel Your Audience
Top Email Lead Nurturing Strategies for 2013: How to use email to keep today's prospects engaged and moving toward the business end of your sales funnel
January 10, 2013 From Webinars & Virtual Events
Email is a cornerstone of most marketer's lead nurturing programs. Between newsletters and marketing automation, email likely accounts for more of your prospect communications than any other direct marketing channel. But getting it right so that you keep prospects' attention, engage them and get them closer to the final goal...
January 10, 2013 From Webinars & Virtual Events
Email is a cornerstone of most marketer's lead nurturing programs. Between newsletters and marketing automation, email likely accounts for more of your prospect communications than any other direct marketing channel. But getting it right so that you keep prospects' attention, engage them and get them closer to the final goal...
December 27, 2012 From Bookstore
Marketing expert German Sacristan helps marketers achieve success in this age of digital media. You'll learn:
- How to ensure a better ROMI (return on market investment) through Sacristan's simple, functional, easy to reference outline and methodical processes.
- Fundamentals of marketing, sales and communication and how they apply in the world of digital media.
- And much more!
December 13, 2012 From Bookstore
Readings from experts with tips and tricks of the trade on:
- Solving Marketing Problems with an Integrated Process
- B2B Marketing and Lead Generation
- Consumer Privacy: Knowing Your Customers Without Really "Knowing" Them
- Using Web 2.0 to Connect, Build, and Sell with a Marketing Upgrade
- And much more!
December 4, 2012 From Bookstore
This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.
- Reveals big data analytics as the next wave for businesses looking for competitive advantage
- Takes an in-depth look at the financial value of big data analytics
- Offers tools and best practices for working with big data
Webinar Express: 4 Steps to Successful Content Marketing
October 30, 2012 From Webinars & Virtual Events
Everyone is tired of marketers interrupting their lives. It's time to change the way you market to consumers. You have to start by using relevant, useful and easy to find content that is targeted based on the interest and behavior of the consumer.
Click below today to view...
October 30, 2012 From Webinars & Virtual Events
Everyone is tired of marketers interrupting their lives. It's time to change the way you market to consumers. You have to start by using relevant, useful and easy to find content that is targeted based on the interest and behavior of the consumer.
Click below today to view...
