December 2009

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The Future of Direct Mail

As discussed in my Editor's Note, this issue of Inside Direct Mail will be our last print issue. While that is an unfortunate event, the good news is that IDM will continue to live ... on the web, as a...

6 Ways to Survive High Postage Costs

While the U.S. Postal Service has offered a reprieve to mailers by vowing not to increase rates in 2010, many mailers are still struggling with their expenses. Rates increased earlier this year, and these increases—combined with the struggling economy—are making...

Knowledge Is Power

The more you know ... it's more than just a commercial slogan; it's a creed for direct mailers to live by, and a mantra that the Wisconsin School of Business (WSB) displays in its latest marketing and sales courses campaign...

Raising the Profile With DVD Mail

You have a great product and you know the industry it's tailor-made for, so how fast can you introduce this product ... and in the right way? That was the question Graham Medical, owner of the new MegaMover Transport Chair...

Editor's Note: IDMs Next Chapter

With a mixture of sadness and excitement—I know, a paradox—this December installment of Inside Direct Mail will be our final print issue. That's the sad part. The exciting part is that IDM will continue to live on the web in...

Banks Cut Some Mail Costs, Improve Offers

No sector of mail tracked by the Who's Mailing What! Archive has changed in the past year as much as financial services. A near collapse of the economy will do that, right?...

Anatomy of a Control: World Wildlife Foundation

Nothing speaks to a prospective donor or customer like an involvement device. Most people seem to find surveys, quizzes and free gift choices advertised both online and in direct mail irresistible....

Straight Talk: Brand and Direct Work Together

The direct people. The brand folks. The sales force. Richard Rosen, in his 2009 book "Convergence Marketing: Combining Brand and Direct for Unprecedented Profits," speaks to all three audience segments about how best to sell to customers across all media—which...

Strategy Session: 7 Ways to Win at Sweepstakes

I probably shouldn't be sharing this—but I've become extremely wealthy. Or at least, I will be in the very near future. Apparently, my email address was entered, without my knowledge, in the (you pick one) U.K. Lottery Sweepstakes, the Netherlands...

Five email mistakes ... and how to avoid them

As any direct marketing pro knows, email can be an affordable and increasingly targetable communications tool. What's more, it can give you answers to important marketing questions super fast....