Search results for Multichannel IntegrationFound 173 item(s)
March 19, 2014 From Webinars & Virtual Events
Your customers have so many ways to shop with you, they want to browse your catalogue on mobile, they want to purchase on a tablet, they are in a constant state of distraction. With such a challenging marketplace and changing customer expectations, how do you optimize your digital merchandising and...
March 13, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo - now on-demand until 6/17/14! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to...
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.
Click here today to check it out:
As in years past, sessions explore direct marketing...
February 19, 2014 From Webinars & Virtual Events
We all know that companies who nurture leads generate a better ROI. In fact, research shows that 20% more opportunities are created by companies that nurture their leads, vs. companies that don't. Every organization should have an active lead nurturing program, but if you are only communicating via email, you're...
February 5, 2014 From Webinars & Virtual Events
Many marketers have looked at social media and wondered how these fickle networks can help their bottom lines. While some companies clearly consider it a key to marketing success, it's not always clear how their tactics can help you.
The secret, for many marketers, is content. Sharing your...
February 4, 2014 From Webinars & Virtual Events
The retail industry worldwide is undergoing significant change as retailers move towards omnichannel retailing, providing their customers with a single brand experience no matter which channel the customer chooses to make their purchase. This is important to the retailer as it's estimated that customers who use multiple channels to purchase...
January 22, 2014 From News
The teams at Direct Marketing IQ and Target Marketing are proud to present the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, happening live and online on Mar. 13, from 10 a.m. EST - 5 p.m. EST.
December 18, 2013 From Bookstore
As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find:
- 21 email trends charts featuring data from Who's Mailing What!
- Analysis of 11 effective cross-channel emails
- Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more
- 4 email case studies
December 12, 2013 From Webinars & Virtual Events
We live in a multi-screen world where 90% of us use several devices (tablets, smartphones, laptops, etc.) simultaneously. To optimize your visitors’ experience across these devices and improve the ROI of your organization’s website, you need to deliver the right content, to the right person, and at the right time....
November 6, 2013 From Webinars & Virtual Events
More than ever, marketers are using video as part of their content marketing strategy to capture, engage and convert website visitors-and accelerate the sales cycle. Join Brightcove for a compelling conversation on how and why brands are utilizing video in their content marketing strategy. In this webinar, you'll learn: Content marketing...
October 31, 2013 From Who's Mailing What! Report
Which works better for direct marketing copy: long or short? You can try to break it down any way you'd like, but it comes down to one thing: whatever works. And, for many companies, it's long copy that gets the job done. Take Advanced Bionutritionals, a health supplements marketer
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
October 17, 2013 From Who's Mailing What! Report
How do you motivate a procrastinator? You can kick start response in any channel by adding urgency to your marketing message. Building urgency is an effective response-driver when it's used appropriately and provides real value. Here are some urgency-building tips for writers of email, direct mail, landing pages, websites and mobile advertising
September 25, 2013 From Bookstore
This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:
- What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable?
- How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value?
- How to understand the relative economics between customer acquisition, retention and CRM.
- How to measure the funnel process and which improvements will have the most impact.
Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.
September 19, 2013 From Who's Mailing What! Report
Let's face it, if you're a business that relies on internet marketing and/or direct mail, Google and the U.S. Postal Service set the rules and we have to abide by them to survive ... err ... flourish. That's become more challenging in both spaces lately, not just because consumers and prospects often feel over-marketed to.