Search results for Multichannel Integration

Retail Marketing Virtual Conference & Expo 2013
July 18, 2013 From Webinars & Virtual Events
Save the date for the 2013 Retail Marketing Virtual Conference & Expo (RMV)! This year's live show will take place on July 18th.

We've got all the up-to-date, essential info about retail and e-tail marketing and e-commerce. The environment will be jam-packed with sessions on key best practices and...

The Future of Retailers and Media: Why media is important to retailers and how it can drive success
May 22, 2013 From Webinars & Virtual Events
Join adtech veteran Ari Paparo, SVP of Media Products at Bazaarvoice, and Josh Wetzel, VP Media Network and Business Development, to learn about how and why retailers can take advantage of the $118.4B estimated global spend on digital advertising in 2013.  Learn where the market is going and how retailers...

ASPCA and Its Effective Use of Color
May 16, 2013 From Who's Mailing What! Report
Since 2005, orange has been the "official color" of the American Society for the Prevention of Cruelty to Animals (ASPCA). According to the organization's website, the color is "identified with vibrancy and energy," an important asset in the sharpened focus of its mission to protect animals.

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
May 13, 2013 From Bookstore
In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: 

• Managing the New Customer—and the New Customer Relationship
• Planning Relationships with Existing Customers
• One-Through-One: Engaging Social Customers
• B2B Relationships
• Customer Analytics

And more!

Build Your Next Great Marketing Campaign by Getting Ahead of Today's Trends
May 6, 2013 From Who's Mailing What! Report
In our first issue of the Who's Mailing What! Report, you'll immediately notice that this is an ambitious enewsletter, chock-full of direct marketing how-to, trends, examples and more. In essence, our enewsletter is designed to give you an insider glimpse into the direct mail and email channels in particular, in terms of what is working right now.

8 Quick Tricks to Get More Clicks, Calls & Mailed-in Responses
April 18, 2013 From Inside Direct Mail Weekly
The goal of response is the common denominator for cross-channel marketing messages. This includes both copy and content. Digital media has given new importance to what's long been key to writing successful direct mail: The call to action (CTA)! If your CTA doesn't tell your reader what you want him to do, how to do it and why he should, your response is minimized. Here are some quick tricks for …

Digital Relationship Building: Leveraging Data to Improve Relevance, Reach and Engagement
March 21, 2013 From Webinars & Virtual Events
Today's consumers may need you less, but when they do interact with you they expect you to give them more—more helpful, more relevant and more personalized interactions. Delivering on these expectations isn’t easy, but it is definitely doable with the right mix of strategy, skills and technology.
 
In...

Free Virtual Conference: Direct Marketing Day @ Your Desk 2013
March 14, 2013 From Webinars & Virtual Events
Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo -- now available on-demand from 3/18--6/18/13! This show is a robust online experience, designed to bring the hottest direct marketing topics, experts and technologies right to your computer...

Brands Are Listening, But They’re Not Hearing: The 7 Keys to Increasing Engagement
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

Cross-Channel Copywriting — Strategies to Start Using NOW!
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

How to Make Your Landing Page a Game Changer
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

27 Ways to Successfully Integrate Email With Other Channels - 2013 DM Day @ Your Desk Virtual Show session
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

Content Marketing Gets Smart: How Stanford uses webinars and educational content to sell success - 2013 DM Day @ Your Desk Virtual Show session
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

Valuable Content Marketing
March 4, 2013 From Bookstore
Readers will learn:

• The content options available and how to choose the right channel
• What type of information to post on social networking, business blogs and websites 
• How to define your market niche
• How to increase SEO 
• And so much more!

4 Steps to a Flawless Marketing System
February 28, 2013 From Inside Direct Mail Weekly
The key to growing your small business consistently and sustainably is generating and converting the most leads possible. In order to accomplish this, you need to use an integrated marketing system that makes the most of direct mail and online marketing. There are four marketing steps you can take to build a flawless marketing system that creates lead after lead …