Created by the editors of Inside Direct Mail and research staff of the Who's Mailing What! Archive, this informative e-mail newsletter offers case studies and unparalleled insight on the trends, tests and controls of what's working in direct mail.
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Current Headlines - May 16, 2013
"Control mailings" — those mailings that are repeated in the mail — are considered successful mailings and are often the most worthwhile for marketers and printers to study. It's why they play such a prominent role in our multichannel marketing...
According to the great Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." Over the past few decades, the Nutrition Action Healthletter, published...
Since 2005, orange has been the "official color" of the American Society for the Prevention of Cruelty to Animals (ASPCA). According to the organization's website, the color is "identified with vibrancy and energy," an important asset in the sharpened focus...
To make sure your envelope is more than a means to deliver a carefully crafted letter and reply system, remember these three important things when evaluating your direct mail....
Imagine you could do just five things to improve your email results. Each could give you an incremental lift in opens, clicks and conversions, but if you can make at least three out of five pay off, you get the...
Archived Headlines
Build Your Next Great Marketing Campaign by Getting Ahead of Today's Trends
May 6, 2013
An All-in-One Grand Control
May 6, 2013
Personalization Drops in 4Q
May 6, 2013
