Created by the editors of Inside Direct Mail and research staff of the Who's Mailing What! Archive, this informative e-mail newsletter offers case studies and unparalleled insight on the trends, tests and controls of what's working in direct mail.
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Current Headlines - Jan 26, 2012
Direct marketing 101: What's the outer envelope for? Copywriter Hershell Gordon Lewis famously said, "The only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened."
This...
At the Who's Mailing What! Archive, we're always on the lookout for the latest big trends that affect mailers. After looking at data from the beginning of 2009 until nearly the end of 2011 (until October), it became clear that
...
There's a lot at stake in the 2012 elections besides the obvious prize — the White House. So we here at DMIQ decided to look at the direct mail sent out by political campaigns in 2011, to see what's working...
Nonprofits have always had to compete with each other for donors and their dollars, but rarely have they been so open about this competition than see here with these four major breast cancer fundraising organizations.
Join Peggy Hatch,...
Current Headlines - Jan 26, 2012
Direct marketing 101: What's the outer envelope for? Copywriter Hershell Gordon Lewis famously said, "The only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened."
This...
At the Who's Mailing What! Archive, we're always on the lookout for the latest big trends that affect mailers. After looking at data from the beginning of 2009 until nearly the end of 2011 (until October), it became clear that
...
There's a lot at stake in the 2012 elections besides the obvious prize — the White House. So we here at DMIQ decided to look at the direct mail sent out by political campaigns in 2011, to see what's working...
Nonprofits have always had to compete with each other for donors and their dollars, but rarely have they been so open about this competition than see here with these four major breast cancer fundraising organizations.
Join Peggy Hatch,...
