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What's going on in the Target Marketing Group Feb 29, 2012
From the Desk of  Peggy Hatch From the Desk of Peggy Hatch
 
Do You Like to Hang Out With Smart People?

To me, there's nothing more exhilarating than listening, learning, engaging, and brainstorming with smart people. And to that end, I am thrilled to invite you to join me at a new one-day workshop that we're holding on March 21st at the New York Marriott Marquis, Times Square called "All About Email LIVE!" Talk about smart — the lineup of speakers is over the top. Amy Africa, Stephanie Miller and Ken Magill are kicking off the Opening Keynote with "2012 Email Marketing Trends Straight from the Hip." In other words, it's not only going to be informative, but fun!

Check out the full agenda and see the galaxy of email experts including: David Daniels, Ali Swerdlow, Reggie Brady, Sal Tripi, Jeanne Hopkins and so many more!

One of the things I'm really happy about is the time being set aside for roundtable workshops where you can actually bring your specific questions and concerns and interact with the experts and other attendees.  

All About Email
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This is not a huge mega-conference. This is limited seating - and we only have fifteen seats left. So, if you're interested ... register today!

The price is $495 for the full day - including continental breakfast, lunch and cocktails.

I look forward to hanging out with you on March 21st!

'Til next time.

Peggy



NEW AND NOTEWORTHY WHITEPAPER NEW AND NOTEWORTHY WHITEPAPER
 
Whitepaper: Add SMS Marketing to Your Mix and Watch Your ROI Soar

Engage the widest possible audience in a medium they love. Learn how advertising with common short codes gives you access to nearly every mobile consumer in the U.S. Get the free whitepaper....

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FEATURED WEBINAR - JOIN ME ONLINE! FEATURED WEBINAR - JOIN ME ONLINE!
 
8 Proven Tactics for Improving Your Trigger Email Program without Breaking the Bank

In this rapid-fire session, you'll learn:
 
* The 6 things that make up the majority of your trigger email success including the #1 thing that nobody ever tells you about
* 3 sure-fire tips for developing the perfect abandoned...

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THIS WEEK'S SPECIAL FROM THE BOOKSTORE THIS WEEK'S SPECIAL FROM THE BOOKSTORE
 
The Ultimate Guide to Email Marketing The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."...

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PEG'S PICKS PEG'S PICKS
 
From Target Marketing
Solving the SERP Puzzle
by Janice Smithers

Facebook clearly is an important platform on which advertisers are compelled to provide some level of presence, including a Facebook page, proactive display ads, sponsored stories and text ads targeted at consumer profiles relevant to their brands. The success of...

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From DirectMarketingIQ
4 Ways to Make Your Sales Copy More Effective
by Pat Friesen

Experienced direct response writers know every word counts and there are tricks for maximizing a single word's impact on the reader. Writers (and approvers) of catalog copy, email subject lines, blog and Twitter posts know how to keep it short,...

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From Retail Online Integration
A How-to-Do-Everything-Great-in-2012 Guide for Cross-Channel Retailers
by Retail Online Integration

Happy New Year! It’s hard to believe, but 2012 is here and in full swing. Hopefully you had a busy and productive holiday season and are now ready to jump into 2012 no-holds-barred. Before you get started, however, make sure...

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From FundRaising Success
How Much Does Fundraising Really Cost?
by Nell Edgington

If you want to raise more money for your nonprofit, it is critically important that you calculate the return on investment of every revenue-generating activity your nonprofit undertakes. This can be fairly easily understood through two basic calculations. If these...

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To advertise in this e-newsletter, please contact Peggy Hatch, Group President, at (215) 238-5091 or e-mail phatch@napco.com.
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