12 Tips for Attracting New Customers

Whether you're a writer, creative director or approving manager, here are some of the "little things" to look for and add to marketing messages to hook the interest of prospects. These tips work across all channels selling both … more »

Duh! Are You Violating These 8 Basic Principles of Direct Marketing?

When a sports team has a bad season, you will eventually see an interview in which the coach gives his "Duh" speech. You know the one I mean. The interviewer shoves a microphone in the coach's face and asks what he plans to do differently next season. Fortunately, when things aren't going right in direct marketing, we don't … more »

Grand Control of the Month: FEMA

For an often-maligned federal agency with no direct financial benefit in promoting the sale of an insurance policy — it only offers policies from the National Flood Insurance Program as a last resort — FEMA certainly gets some of its direct mail right … more »