8 Ways to Cut Copy
How many writers do you know who love doing round after round of copy changes? For 99.9 percent of us, it's a painful process. As a direct response writer who has worked on the agency side, client side, and now on my own as a freelance free agent, I've learned some tricks for keeping copy revisions to a minimum. You may want to give these a try.

Offset the Rising Cost of Mail Through Postal Optimization
Co-palletization. Destination entry. Commingling. Welcome to the complex world of direct mail, where there is a lot more to getting letters out the door. If you are like most busy marketers racing from one project to the next, juggling demanding deadlines and coping with tight budgets, you haven't had time to learn the ins and outs of the different postal options for mail campaigns.

Republican Direct Mail Plays the Obama Card
In political direct mail, one of the keys to success is energizing a candidate's (or movement's) natural base. For many conservatives, there's no better way to generate that motivating anger (and to influence Republican voters in an election year) than to mention President Obama.