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Jan 26, 2012
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DirectMarketingIQ presents:
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2011 Trend of the Year: VDP on the March!
by Ethan Boldt
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At the Who's Mailing What! Archive, we're always on the lookout for the latest big trends that affect mailers. After looking at data from the beginning of 2009 until nearly the end of 2011 (until October), it became clear that the personalization/VDP (variable data printing) trend is not going away. Companies and organizations are using prospect data in order to personalize their mail more than ever.
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The Best in 2012 Election Mail
by Paul Bobnak
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There's a lot at stake in the 2012 elections besides the obvious prize — the White House. So we here at DMIQ decided to look at the direct mail sent out by political campaigns in 2011, to see what's working and what may be ahead in 2012. And why not? We've had a long history covering the direct mail of political campaigns.
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To advertise in this e-newsletter, please contact Ambrose Crenshaw, Director of e-Media, at (215) 238-5283 or e-mail acrenshaw@napco.com.
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