Search results for Personalization
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Found 68 item(s). Displaying 1-15
Direct Marketing Day @ Your Desk 2012 Virtual Conference & Expo
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
January 26, 2012 From Inside Direct Mail Weekly
At the Who's Mailing What! Archive, we're always on the lookout for the latest big trends that affect mailers. After looking at data from the beginning of 2009 until nearly the end of 2011 (until October), it became clear that the personalization/VDP (variable data printing) trend is not going away. Companies and organizations are using prospect data in order to personalize their mail more than ever.
January 26, 2012 From Inside Direct Mail Weekly
There's a lot at stake in the 2012 elections besides the obvious prize — the White House. So we here at DMIQ decided to look at the direct mail sent out by political campaigns in 2011, to see what's working and what may be ahead in 2012. And why not? We've had a long history covering the direct mail of political campaigns.
The 5 Fundraising Direct Mail Trends in 2011
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
December 15, 2011 From Inside Direct Mail Weekly
Recently, I wrote an article about the "7 Big Trends for Direct Mail in 2011" and a number of fundraisers asked about trends specific to that industry. It's a question I was happy to tackle, with the aid of our comprehensive database of direct mail, the Who's Mailing What Archive, which includes the tracking of 14 different types of fundraising mail.
December 15, 2011 From Inside Direct Mail Weekly
For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes — outer and reply envelopes. If you're an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened.
12 Ways to Increase Response for Your Postcards (and Self-Mailers)
December 1, 2011 From Webinars & Virtual Events
Alan Rosenspan has beaten the control for over a dozen leading companies, including American Express, Life Line Screening, The Scooter Store, Bank of America and...
December 1, 2011 From Webinars & Virtual Events
Alan Rosenspan has beaten the control for over a dozen leading companies, including American Express, Life Line Screening, The Scooter Store, Bank of America and...
December 1, 2011 From Inside Direct Mail Weekly
Within our comprehensive database of direct mail, the Who's Mailing What Archive, we crunch the various numbers in order to find the current trends in the mailstream. Here's what we've seen so far in 2011.
November 29, 2011 From Bookstore
Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI Hitting the Email...
45 Integrated Marketing Ideas (That Work!) in 45 Minutes with All-Star Panel (2011 InterACT! Virtual Show session)
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
With so many channels potentially...
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
With so many channels potentially...
45 Integrated Marketing Ideas (That Work!) in 45 Minutes with All-Star Panel (2011 InterACT! Virtual Show session)
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
With so many channels potentially...
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
With so many channels potentially...
October 21, 2011 From Print Week
Though it was based only an informal survey conducted among attendees at a recent Direct Marketing Association conference, a new study from Pitney Bowes found that companies will continue to boost their direct mail and email marketing budgets next year....
Nail the Landing Page: 5 Steps to Maximize Conversions and Deliver an Experience Your Customers Will Love
September 29, 2011 From Webinars & Virtual Events
Every marketing message you send today probably leads to a landing page. Whether it's linked-to in an email or search ad, specified on a mail...
September 29, 2011 From Webinars & Virtual Events
Every marketing message you send today probably leads to a landing page. Whether it's linked-to in an email or search ad, specified on a mail...
3 Integrated Marketing Ideas That Work
August 25, 2011 From Inside Direct Mail Weekly
For a taste of the marketing intelligence offered at InterACT, here are three integrated marketing ideas that sprang from the closing session: "45 Integrated Marketing Ideas (That Work!) in 45 Minutes." It featured top experts M.J. Anderson, CMO of Trekk Cross-Media; Andrew Kordek, Co-Founder & Chief Strategist at Trendline Interactive; and Jon Otto, CEO of Visions, Inc.
August 25, 2011 From Inside Direct Mail Weekly
For a taste of the marketing intelligence offered at InterACT, here are three integrated marketing ideas that sprang from the closing session: "45 Integrated Marketing Ideas (That Work!) in 45 Minutes." It featured top experts M.J. Anderson, CMO of Trekk Cross-Media; Andrew Kordek, Co-Founder & Chief Strategist at Trendline Interactive; and Jon Otto, CEO of Visions, Inc.
August 4, 2011 From Inside Direct Mail Weekly
Think of the work it takes converting a visitor to a customer as similar to baking a batch of the perfect award-winning chocolate chip cookies. For your award-winning cookies, you need to first identify all of the right ingredients, and then gather, measure and mix those high-quality ingredients in just the right quantity and in the right order. Mismeasure the flour, or settle for a lower quality grade of chocolate, and you're headed straight down the path to mediocrity.
May 26, 2011 From DMIQ TV
Amnesty International is a fundraising organization that sends many different kinds of direct mail, but this oversize mail piece is a
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