Search results for Personalization

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Mailer: PNC Bank
A Credit Card Mailing That Stands Out From the Crowd
April 10, 2014 From Who's Mailing What! Report
Every month, the Who's Mailing What! team gathers around the archive table and looks through the hundreds upon hundreds of direct mail packages that are sent to us from around the country. One of the largest categories of mail that we track is financial services. And-within that broad category-are credit card mailings. We can be inundated with them.
How to Make Every Customer Touch Point Count!
April 3, 2014 From Webinars & Virtual Events
Marketers today have access to some of the most powerful marketing and customer communication tools ever devised. With every message you send — no matter what the channel — you have the opportunity to strengthen your relationship and build loyalty. You also have the ability to really tick your customers...
Next-Level Content Marketing
March 25, 2014 From Webinars & Virtual Events
Nearly 90% of Target Marketing readers are using content marketing, but I bet for most of you that means whitepapers and blog posts, with perhaps an ebook thrown in. How can you take your content marketing and lead generation program to the next level? By taking advantage of the many...
Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:

As in years past, sessions explore direct marketing...
Clean001 mailing
Cartoons in the Mail: How to Make Them a Success
January 16, 2014 From Who's Mailing What! Report

A few months ago, while researching how humor is used in direct mail, I found some examples of an art form that was deserving of its own consideration: the cartoon. It's a tactic that pops up only rarely in the mail collected by Who's Mailing What!, the world's most complete library of direct mail and email. But the instances where it has been part of a campaign are proof it can engage prospects, that is, once marketers get past their reluctance to run against the conventional wisdom that humor doesn't work.

Brunch & Learn: Writing Effective Email Subject Lines
December 12, 2013 From Webinars & Virtual Events
Are your email open rates what you'd like them to be?

With customers and prospects in a bigger hurry than ever to hit 'Delete,' writing (and approving) email subject lines can be a daunting task. Part-art and part-science, it's akin to writing direct mail outer envelope teaser copy. The...
Ethan Boldt
The Direct Mail Divide — 6 Big Trends in 6 Major Industries
November 14, 2013 From Who's Mailing What! Report
We tend to view the direct mail industry as a whole, including the myriad trends that we glimpse in the flowing mailstream. But the reality is that each vertical — such as nonprofits or travel — can be rather different is how it's using mail in terms of format type, format size and personalization, for example. Reviewing mailing data from the first six months of 2013 and comparing it to 2012 and 2011 reveals …
Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
November 14, 2013 From Bookstore
To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. 
Brunch & Learn: Direct Mail Trends and Practices That Increase Response
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
Webinar Express: Personas & Content Targeting Will Save Your Life
October 29, 2013 From Webinars & Virtual Events
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website.

Luckily, we can help you out right now. Click through to view this webinar express today.

In just 20 minutes, Bob Canaway will...
Profiting from the Magic of Marketing Metrics
Profiting from the Magic of Marketing Metrics
September 25, 2013 From Bookstore

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:

  • What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable?
  • How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value?
  • How to understand the relative economics between customer acquisition, retention and CRM.
  • How to measure the funnel process and which improvements will have the most impact.

Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts. 

Go Big to Get Noticed
Slick Self-Mailers That Get the Sale
August 8, 2013 From Who's Mailing What! Report
Every month, I sit down with Paul Bobnak at a big round table in our archive, and we pour over the mail. We spot some trends, and inevitably see some outstanding mail alongside some, well, lousy iterations. One format that's here to stay is the self-mailer, including the postcard and any mailing that isn't contained in a typical envelope (or box). It's no big mystery why they continue to be mailed.
What's the Future of Business?: Changing the Way Businesses Create Experiences
What's the Future of Business?: Changing the Way Businesses Create Experiences
July 30, 2013 From Bookstore

This book explains why experience is everything and how the future of business will come down to shared experiences. 

  • Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships
  • Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind
  • Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! 
Relauching a Magazine With the Triple Postcard
July 11, 2013 From Who's Mailing What! Report
Direct mail has always been the key marketing channel for launching or relaunching a magazine. Formerly, that meant a splashy magalog. But times have changed, as publishers don't want to invest that kind of cash — yet they also hesitate to send out the common voucher for a new title.
Personalization & Premiums Go Up in Publishing
June 27, 2013 From Who's Mailing What! Report
Everyone recognizes that magazine publishers have gone the way of the voucher the last few years, as magalogs and other acquisition packages are rare sights in the mailstream, unfortunately. However, that doesn't mean that magazine publishers are standing pat when trying to win subscribers through the mail.
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