Search results for Personalization
Found 92 item(s)
Found 92 item(s). Displaying 1-15
May 16, 2013 From Who's Mailing What! Report
"Control mailings" — those mailings that are repeated in the mail — are considered successful mailings and are often the most worthwhile for marketers and printers to study. It's why they play such a prominent role in our multichannel marketing database, Who's Mailing What. But how does the use of personalization vary depending on whether a mailing is a control or not? And in which industries is this happening the most?
May 6, 2013 From Who's Mailing What! Report
Personalization has long been a popular tactic in direct mail, as it makes the mail more relevant for the prospect and often results in higher response rates. Instead, looking at 2012 numbers, I discovered that it actually
Free Virtual Conference: Direct Marketing Day @ Your Desk 2013
March 14, 2013 From Webinars & Virtual Events
Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo -- now available on-demand from 3/18--6/18/13! This show is a robust online experience, designed to bring the hottest direct marketing topics, experts and technologies right to your computer...
March 14, 2013 From Webinars & Virtual Events
Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo -- now available on-demand from 3/18--6/18/13! This show is a robust online experience, designed to bring the hottest direct marketing topics, experts and technologies right to your computer...
Cross-Channel Copywriting — Strategies to Start Using NOW!
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...
March 4, 2013 From Bookstore
Readers will learn:
- The content options available and how to choose the right channel
- What type of information to post on social networking, business blogs and websites
- How to define your market niche
- How to increase SEO
- And so much more!
February 28, 2013 From Inside Direct Mail Weekly
In the world of direct mail, sometimes it feels as if the postcard format is on trial, defending its basic two sides against the prosecution's long letter, freemium, brochure, buckslip and reply. While testing a postcard format, marketers may be surprised by its many benefits. Here's three key ways to design …
February 26, 2013 From Bookstore
Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all industry sectors.
With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most renowned experts in mobile to give you crucial advice about how to proceed and succeed with this exploding channel.
February 7, 2013 From Bookstore
- How Online Games, Cartoons, Apps, Infographics and More Can Boost Your Business
- Signs, Banners, Giveaways, Packaging and Experiential Marketing that Inspires and Persuades
- Modern Ways to Use Posters, Brochures, and More to Compel Your Audience
December 27, 2012 From Bookstore
Marketing expert German Sacristan helps marketers achieve success in this age of digital media. You'll learn:
- How to ensure a better ROMI (return on market investment) through Sacristan's simple, functional, easy to reference outline and methodical processes.
- Fundamentals of marketing, sales and communication and how they apply in the world of digital media.
- And much more!
December 13, 2012 From Inside Direct Mail Weekly
I recently was headed out of town to lead a workshop on The Do's and Don'ts of Writing Successful Direct Mail Copy. As part of the prep, I dissected what I do every day and why I do it. No surprise, the same techniques that work for writing direct mail copy also apply to developing digital content …
December 13, 2012 From Bookstore
Readings from experts with tips and tricks of the trade on:
- Solving Marketing Problems with an Integrated Process
- B2B Marketing and Lead Generation
- Consumer Privacy: Knowing Your Customers Without Really "Knowing" Them
- Using Web 2.0 to Connect, Build, and Sell with a Marketing Upgrade
- And much more!
December 4, 2012 From Bookstore
This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.
- Reveals big data analytics as the next wave for businesses looking for competitive advantage
- Takes an in-depth look at the financial value of big data analytics
- Offers tools and best practices for working with big data
October 5, 2012 From Bookstore
Piggybacking on “Retail Trends Revealed,” here is volume two of the Retail Competitive Intelligence Report: “166 Proven Marketing Strategies for Retail Success.” Yes, adding up all the best practices in this report ends up with 166, each valuable in its own right to boost your retail IQ in this fiercely competitive marketplace. Get best practices for integrated marketing campaigns including:
- Direct mail
- Mobile
- Social
- Web optimization
- And more!
September 24, 2012 From Bookstore
“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.
Full of best practices from designers and copywriters for increasing response with design, color, typography, formats and components
September 13, 2012 From Inside Direct Mail Weekly
No industry was hit harder by the 2008 economic knuckle sandwich than retailers and merchandisers, but after some rough going until 2010, things have been looking up. in order to keep sales and ROI moving in the right direction, retailers must stay on top of the current marketing trends and study those folks who are succeeding in this competitive cross-channel …
