Search results for Postal
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Found 102 item(s). Displaying 1-15
Free Virtual Conference: Direct Marketing Day @ Your Desk 2013
March 14, 2013 From Webinars & Virtual Events
Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo -- now available on-demand from 3/18--6/18/13! This show is a robust online experience, designed to bring the hottest direct marketing topics, experts and technologies right to your computer...
March 14, 2013 From Webinars & Virtual Events
Direct Marketing IQ and Target Marketing are proud to present the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo -- now available on-demand from 3/18--6/18/13! This show is a robust online experience, designed to bring the hottest direct marketing topics, experts and technologies right to your computer...
February 28, 2013 From Inside Direct Mail Weekly
The key to growing your small business consistently and sustainably is generating and converting the most leads possible. In order to accomplish this, you need to use an integrated marketing system that makes the most of direct mail and online marketing. There are four marketing steps you can take to build a flawless marketing system that creates lead after lead …
February 28, 2013 From Inside Direct Mail Weekly
In the world of direct mail, sometimes it feels as if the postcard format is on trial, defending its basic two sides against the prosecution's long letter, freemium, brochure, buckslip and reply. While testing a postcard format, marketers may be surprised by its many benefits. Here's three key ways to design …
February 28, 2013 From Inside Direct Mail Weekly
In a tough economy and competitive media marketplace, list managers are getting squeezed on more than margins. Every good list manager is not only committed to meeting their revenue goals, but also to protecting the integrity of their client's data. In recent years, this has become an even greater challenge due to elaborate special instructions brokers now include on their list orders. It's vital for list managers to …
5 Changes to 'Junk Mail' That Will Triple Response
October 11, 2012 From Inside Direct Mail Weekly
You know where I get the most junk mail? Mixed in with my snail mail at the office. Way too much B-to-B mail is junk mail in my opinion. But snail mail remains an indispensable marketing channel when used correctly …
October 11, 2012 From Inside Direct Mail Weekly
You know where I get the most junk mail? Mixed in with my snail mail at the office. Way too much B-to-B mail is junk mail in my opinion. But snail mail remains an indispensable marketing channel when used correctly …
October 11, 2012 From Paul Bobnak
"Mail? Isn't that dead?" That's the reaction I sometimes get from new friends when I talk about my job (well, part of it): analyzing direct mail. To answer that 'direct' question, let's take a dive into …
September 28, 2012 From Bookstore
As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.
You'll learn how to make a persuasive case for everything:
• From your Annual Drive
• To your Planned Giving Program
• To your Capital Campaign
September 24, 2012 From Bookstore
“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.
Full of best practices from designers and copywriters for increasing response with design, color, typography, formats and components
September 10, 2012 From Bookstore
Nonprofit board members and volunteers are often anxious when confronted with the task of raising money. In Eight Principles of Sustainable Fundraising, Larry C Johnson walks individuals through practical steps to reshape fundraising strategies and see donors as people who want to invest in a worthwhile cause or organization. After all, fundraising isn’t a hard sell or difficult task—it’s offering others the opportunity to give.
August 21, 2012 From Bookstore
“Cross-Channel Fundraising Tips and Trends” is a high-level study of fundraising marketing, as we pulled endless amounts of data from our direct mail and email archives and are presenting the current fundraising trends, including comparisons of 2011 to 2010, as well as giving a glimpse of how 2012 is shaping up. You'll get:
• Direct mail and email stats and trends• Winning techniques for premiums, freemiums and donor strings
• Multichannel fundraising best practices
And much more!
April 9, 2012 From News
The U.S. Postal Service is planning to revise its mailing standards and has recently filed with the Postal Regulatory Commission to allow commercial mailers to include logos, trademarks, brand images or other kinds of marketing designs in the permit imprint indicia area of their mail. The Picture Permit Imprint Indicia offering will provide participating companies with immediate recognition of their logos, products or promotions while boosting the visual impact of their mail.
March 19, 2012 From Webinars & Virtual Events
Featuring: Joe Keenan, Senior Editor, Retail Online Integration
Duration: 15 minutes
Sponsor: Infogroup Targeting Solutions
Retail Online Integration's "Fast 15" is a high-speed, FREE, online session with ideas you can take to the bank! This installment is all about choosing the right mailing list, and is sponsored by Infogroup...
February 16, 2012 From Inside Direct Mail Weekly
I've seen some pretty weird tests in my time, but nothing as over-the-top strange as the one reported in the Annals of Improbable Research (Volume 6, Issue 4). Researchers wanted to test the delivery limits of the USPS. So they mailed a bunch of outlandish items to see what would happen.
February 15, 2012 From Harte-Hanks
Last month I covered the changes the United States Postal Service (USPS) has implemented with regard to requested in-home delivery dates for time-sensitive mailings. I tried to clarify what the changes really mean to mailers. Simply put, mail that is drop-ship entered with USPS early will not be held or...
February 14, 2012 From Bloomberg News
President Barack Obama's call for the U.S. Postal Service to end Saturday mail delivery and raise rates will drive away customers while not addressing needed cost reductions, some business users and U.S. lawmakers said....
