Search results for Postal
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Found 87 item(s). Displaying 1-15
Direct Marketing Day @ Your Desk 2012 Virtual Conference & Expo
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
December 15, 2011 From Inside Direct Mail Weekly
For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes — outer and reply envelopes. If you're an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened.
12 Ways to Increase Response for Your Postcards (and Self-Mailers)
December 1, 2011 From Webinars & Virtual Events
Alan Rosenspan has beaten the control for over a dozen leading companies, including American Express, Life Line Screening, The Scooter Store, Bank of America and...
December 1, 2011 From Webinars & Virtual Events
Alan Rosenspan has beaten the control for over a dozen leading companies, including American Express, Life Line Screening, The Scooter Store, Bank of America and...
September 27, 2011 From The Hill
House Republicans pushing to overhaul the cash-strapped U.S. Postal Service believe adding a prominent backer in the Senate gives their efforts fresh momentum. But Rep. Darrell Issa (R-Calif.), the chairman of the House Oversight Committee, and others still face resistance to their plans from some quarters, leading some USPS watchers...
2 Big Steps to Saving Major $ in the Mail
September 15, 2011 From Inside Direct Mail Weekly
I know you've heard it this year: the directive to spend less money in the mail! But at the same time, you're also asked to somehow maintain or even increase ROI with your direct mail program. Whether it's because you need to spend more money in other channels — notably, email — than in previous years or simply because the economic pressures have come to bear, there's never been a better time to closely examine your mail program and look where you can save money.
September 15, 2011 From Inside Direct Mail Weekly
I know you've heard it this year: the directive to spend less money in the mail! But at the same time, you're also asked to somehow maintain or even increase ROI with your direct mail program. Whether it's because you need to spend more money in other channels — notably, email — than in previous years or simply because the economic pressures have come to bear, there's never been a better time to closely examine your mail program and look where you can save money.
Webinar: Saving Major $ In the Mail: Best Practices from Leading Postal Experts
September 12, 2011 From News
September 12, 2011 From News
With channels like email and mobile and social media monopolizing budget dollars and strategic attention, direct mail can be likened to the forgotten leftovers from
...
June 28, 2011 From Bookstore
(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a...
June 27, 2011 From The Hill
Key lawmakers from both parties, and in both chambers, agree that the United States Postal Service needs to make some serious changes. But the legislative prescriptions to bring stability to the USPS are not all on the same page on several crucial issues, including healthcare and retirement...
June 24, 2011 From Mailing Systems Technology
The Postmaster General at the 2011 Postal Forum acknowledged that as mail volumes grew during the 2000’s there was an underlying weakness in market fundamentals that postal management didn’t recognize. I believe the deteriorating market fundamentals he mentioned were the massive loss of small and medium...
June 14, 2011 From News
In a report issued today and delivered to Congress, the U.S. Postal Service asserted that the Postal Regulatory Commission (PRC) based a recent advisory opinion on a questionable analysis of the potential cost savings that could be achieved by implementing a five-day delivery schedule to street addresses.
May 24, 2011 From Business Insider
Do we need a Post Office? That is the question I will be asking when I keynote and moderate PostalVision 2020, a one-day conference in Washington on June 15 along with Google’s Vint Cerf and other players and experts from the industry....
May 11, 2011 From ZDNet
I’m sure most of you noticed, as Doc did, that certain bulk mailing rates went up on April 17th, another attempt by the Postal Service to stop the flow of red ink. So with rates going up, what are bulk mailers to do?...
May 10, 2011 From Marketing Magazine
Royal Mail is offering clients the ability to enable direct mail recipients to link to a website through a smartphone using a digital watermarking system instead of quick response codes.
The system allows rich media to complement direct mail without using embedded chips or quick...
May 6, 2011 From Federal Eye
As mail volume continues to plummet and more Americans use the Internet to pay bills and keep in touch, Google executives, social media experts and some of the most passionate tech evangelists are planning to meet in Crystal City in mid-June to sort out how to save...
April 21, 2011 From News
How sure is the post office that direct mail advertising works? So sure it's willing to offer a guarantee. The Postal Service wants to launch a test in May, encouraging more direct-mail advertising by offering refunds to companies if their sales effort isn't successful.
