Search results for Direct Marketing Association

AT&T Wins Top ECHO Award
October 5, 2011 From Warc
AT&T, the telecoms giant, has won the Best in Show prize at the 2011 Direct Marketing Association International ECHO Awards for an integrated campaign called "The Last Text". This campaign, developed by BBDO New York, was based around an online documentary which highlighted the dangers of...

Email Conversions Up by 16 Percent from One Year Ago!
March 11, 2011 From News
The Direct Marketing Association's Email Experience Council and Epsilon today released the Q4 2010 North America Email Trends and Benchmarks Results, which show an increase in conversion rates of 16.1 percent over Q4 2009.  The 2.9 percent conversion rate is the strongest over a two-year period.

Takeaways From the Email Evolution Conference
February 17, 2011 From DirectMarketingIQ Insider

I recently attended the 2011 Email Evolution Conference sponsored by the Direct Marketing Association's Email Experience Council, and here are some top takeaways:

1.

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Royal Mail Price Rises 'Are Another Blow for UK Businesses'
November 16, 2010 From DMA UK
Royal Mail's plans to raise the price of business post by 19 per cent could have a "devastating effect" of the future of mail, the Direct Marketing Association (DMA) has warned....

The Right Way to Make the Case for Direct Mail
November 8, 2010 From Print CEO
The shift from traditional to digital marketing tactics and channels is now a firmly-established reality.  In a recent presentation for the Direct Marketing Association, Winterberry Group said that from 2007 through 2009, spending on several categories of digital marketing grew at compound annual growth rates that...

MY BIG TAKEAWAY FROM THE DMA ... GO ON A BRANDABOUT!
October 21, 2010 From DirectMarketingIQ Insider
I'd already started Andrea Syverson's new book BrandAbout before heading off to this year's DMA Annual Conference.  Syverson coined the term BrandAbout from the Australian aboriginal tradition of a walkabout — a time to take a break from the daily grind ... look up ... get out and take stock of where you are.

Research Finds Consumers Prefer Direct Mail Use Of DVDs and Compact Discs
October 11, 2010 From TheStreet
Consumers want more than a movie or videogame disc in their mailboxes. According to a recently released research study produced in cooperation with the Direct Marketing Association (DMA), DVDs and Compact Discs are a preferred form of direct marketing that yields significantly higher results than print...

Live from DMA2010: Lawrence M. Kimmel on Change and Direct Marketing
October 11, 2010 From News
"I thought I'd start today talking about something I do every day of my life, and something I'll continue to do every morning of every day for the rest of my life," said Lawrence M. Kimmel, CEO of the Direct marketing Association, to start the Monday morning open general session, "change."

Bernhart Associates' Q4 Employment Survey Released: Hiring Indicators Holding Steady
October 7, 2010 From Bernhart
If you're a digital or direct marketer looking for employment don't expect  much of a change during the rest of 2010, according to Bernhart Associates' latest Quarterly Digital and Direct  Marketing Employment Report....

The Oxford Experience
September 9, 2010 From DirectMarketingIQ Insider
This year, my summer vacation was a week in Oxford, England.  Our church choir had the honor and privilege of being "choir in...

Is Direct Mail Really Dead?
August 19, 2010 From PromotionWorld
Even with sky high postage costs, a properly executed direct mail campaign still provides a solid ROI. What? You've bought into the myth that direct mail is dead?...

Unusual Bunch of Foes to Postal Rate Increase Unites as Affordable Mail Alliance
July 29, 2010 From Washington Post
By the time the U.S. Postal Service announced plans to raise rates earlier this month, an unusual alliance of customers was in place to oppose it.
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DMA Taps Direct Marketing Vet as New CEO
July 27, 2010 From News
The Direct Marketing Association (DMA) announced this morning that the six-month search for its next CEO has ended, with the appointmnt of Larry M. Kimmel as the global trade association's new CEO.

Internet Company Sees Future in Snail Mail
July 26, 2010 From The Cap Times
Even in these days of e-mail and the Internet, direct mail marketing — like it or not — remains one of the most effective ways to reach a targeted audience.
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How DM Can Defend Itself Against Media Land Grab
July 14, 2010 From Marketing Week
I had lunch with an experienced marketer recently who predicted testing times ahead for direct mail. The traditional manta, he argued, that direct mail is accountable and targeted is true but the channel is and will continue to lose out to online ads that can be cheaper...