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This is just one of the great sessions that will be available for free, LIVE on March 15^th as part of the 2012 Direct Marketing Day @ Your Desk Virtual Conference & Expo.  Click below to register for the show, or to get more information about the rest of the show agenda.

Click here to register, today!

For years you've heard about personalization, using multichannel campaigns, as well as the untapped power of social media for driving demand.  How's that workin' for

Mobile marketing and location-based apps are emerging as the customer channels of choice for 2012 and beyond. The consumer adoption of smartphones, mobile apps, tags

Marketers collect a lot of data from customers and, when possible, prospects. And, perhaps surprisingly, your customers and leads are very much aware of that.

The Devil's in the details, and when you're launching a new direct marketing offer, those details are in the social Web. Prospects are going to

Today's digitally connected world offers local businesses a national presence and national businesses a local face. Major marketers are driving sales through expanded distribution....local market

Arguably, email is the most mature and most widely-used interactive marketing tool in use today. Forrester Research surveyed over 250 interactive U.S. marketers to get