Search results for U.S. Postal Service
Found 118 item(s)
Found 118 item(s). Displaying 1-15
December 15, 2011 From Inside Direct Mail Weekly
For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes — outer and reply envelopes. If you're an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened.
December 1, 2011 From Inside Direct Mail Weekly
Within our comprehensive database of direct mail, the Who's Mailing What Archive, we crunch the various numbers in order to find the current trends in the mailstream. Here's what we've seen so far in 2011.
September 27, 2011 From The Hill
House Republicans pushing to overhaul the cash-strapped U.S. Postal Service believe adding a prominent backer in the Senate gives their efforts fresh momentum. But Rep. Darrell Issa (R-Calif.), the chairman of the House Oversight Committee, and others still face resistance to their plans from some quarters, leading some USPS watchers...
2 Big Steps to Saving Major $ in the Mail
September 15, 2011 From Inside Direct Mail Weekly
I know you've heard it this year: the directive to spend less money in the mail! But at the same time, you're also asked to somehow maintain or even increase ROI with your direct mail program. Whether it's because you need to spend more money in other channels — notably, email — than in previous years or simply because the economic pressures have come to bear, there's never been a better time to closely examine your mail program and look where you can save money.
September 15, 2011 From Inside Direct Mail Weekly
I know you've heard it this year: the directive to spend less money in the mail! But at the same time, you're also asked to somehow maintain or even increase ROI with your direct mail program. Whether it's because you need to spend more money in other channels — notably, email — than in previous years or simply because the economic pressures have come to bear, there's never been a better time to closely examine your mail program and look where you can save money.
Webinar: Saving Major $ In the Mail: Best Practices from Leading Postal Experts
September 12, 2011 From News
September 12, 2011 From News
With channels like email and mobile and social media monopolizing budget dollars and strategic attention, direct mail can be likened to the forgotten leftovers from
...
June 27, 2011 From The Hill
Key lawmakers from both parties, and in both chambers, agree that the United States Postal Service needs to make some serious changes. But the legislative prescriptions to bring stability to the USPS are not all on the same page on several crucial issues, including healthcare and retirement...
June 24, 2011 From Mailing Systems Technology
The Postmaster General at the 2011 Postal Forum acknowledged that as mail volumes grew during the 2000’s there was an underlying weakness in market fundamentals that postal management didn’t recognize. I believe the deteriorating market fundamentals he mentioned were the massive loss of small and medium...
The QR Code’s Impact on Direct Mail and Print: Delivering Improved Campaign Measurement, ROI and Conversion Rates
June 23, 2011 From Webinars & Virtual Events
June 23, 2011 From Webinars & Virtual Events
QR (Quick Response) Codes and other 2D barcode technologies are fundamentally changing direct mail and print media-turning them into truly interactive channels. Direct mail recipients
...
June 14, 2011 From News
In a report issued today and delivered to Congress, the U.S. Postal Service asserted that the Postal Regulatory Commission (PRC) based a recent advisory opinion on a questionable analysis of the potential cost savings that could be achieved by implementing a five-day delivery schedule to street addresses.
May 24, 2011 From Business Insider
Do we need a Post Office? That is the question I will be asking when I keynote and moderate PostalVision 2020, a one-day conference in Washington on June 15 along with Google’s Vint Cerf and other players and experts from the industry....
May 6, 2011 From Federal Eye
As mail volume continues to plummet and more Americans use the Internet to pay bills and keep in touch, Google executives, social media experts and some of the most passionate tech evangelists are planning to meet in Crystal City in mid-June to sort out how to save...
May 5, 2011 From USPS News Link
As it continues to redesign internal activities to meet its four business strategies, the Postal Service also will focus on perfecting its core function of delivering — to make sure the value that businesses get from using the mail is strengthened and improved, PMG Pat Donahoe ...
How to Write a Complete Direct Mail Package, Piece-by-Piece
April 28, 2011 From Inside Direct Mail Weekly
Creating a mailer can be a daunting task if you don't have years of experience, so let's take a quick look at the basics of writing and designing the granddaddy of all direct mail formats, the "classic" direct mail envelope package. The underlying secret to this format is the principle of "divide and conquer."
April 28, 2011 From Inside Direct Mail Weekly
Creating a mailer can be a daunting task if you don't have years of experience, so let's take a quick look at the basics of writing and designing the granddaddy of all direct mail formats, the "classic" direct mail envelope package. The underlying secret to this format is the principle of "divide and conquer."
April 15, 2011 From Post & Parcel
The world’s largest postal operator is set to offer a special 3% discount in July and August for any letters or flats if they include two-dimensional mobile barcodes that can be read by consumer smartphones....
April 12, 2011 From Post & Parcel
Postmasters across the United States are set to hold a series of special events over the next few months, to attract small businesses into using a new simplified mail service for local advertising. The US Postal Service has more than 1,300 “Grow Your Business” days scheduled around...
