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Get More Multichannel Muscle
November 1, 2009 From Inside Direct Mail Features
Direct marketers are a resilient bunch. Since the dawn of the internet, experts have been predicting the demise of direct mail. But like a comic book superhero, direct marketing is hard to kill. Nevertheless, the industry constantly faces an uphill battle for respect. Just a couple of months ago, a new report was published that calculated a quick death for direct mail at the hands of the merciless internet.
November 1, 2009 From Inside Direct Mail Features
Direct marketers are a resilient bunch. Since the dawn of the internet, experts have been predicting the demise of direct mail. But like a comic book superhero, direct marketing is hard to kill. Nevertheless, the industry constantly faces an uphill battle for respect. Just a couple of months ago, a new report was published that calculated a quick death for direct mail at the hands of the merciless internet.
5 Ways to Get Your Website Up to Speed
July 1, 2009 From Features
Websites used to be an accessory for most direct mailers, functioning almost like electronic brochures. Sometimes they looked good, but they didn't have a lot to say and most fell well short of what should have been the ultimate goal-sell a product, get a donation and further the customer/donor relationship.
July 1, 2009 From Features
Websites used to be an accessory for most direct mailers, functioning almost like electronic brochures. Sometimes they looked good, but they didn't have a lot to say and most fell well short of what should have been the ultimate goal-sell a product, get a donation and further the customer/donor relationship.
Editor's Notebook: The Rules Have Changed
July 1, 2009 From Inside Direct Mail Columns / Departments
There's no use denying it: The universe of active direct mail consumers has shrunk. Sure, there's less direct mail and decreased response rates this year because of the current economy, but even if the economy rights itself fully in next year or two, few direct marketing experts expect it to ever return to the days of yore when direct mail was the preferred response channel.
July 1, 2009 From Inside Direct Mail Columns / Departments
There's no use denying it: The universe of active direct mail consumers has shrunk. Sure, there's less direct mail and decreased response rates this year because of the current economy, but even if the economy rights itself fully in next year or two, few direct marketing experts expect it to ever return to the days of yore when direct mail was the preferred response channel.
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