Search results for DMA
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On a Personal Note
October 13, 2011 From Inside Direct Mail Weekly
I know the articles you normally read here are about mass-produced mailings — letters "personalized" using variable data printing and mailed in the hundreds of thousands. Even millions. What I'm about to share is a reminder about the value of sending mail on a much smaller scale.
October 13, 2011 From Inside Direct Mail Weekly
I know the articles you normally read here are about mass-produced mailings — letters "personalized" using variable data printing and mailed in the hundreds of thousands. Even millions. What I'm about to share is a reminder about the value of sending mail on a much smaller scale.
January 31, 2011 From News
The Direct Marketing Association announced today that it is beginning enforcement activities to ensure industry compliance with the Self-Regulatory Program for Online Behavioral Advertising (the Program), which DMA launched with its association partners in October 2010. The Program gives consumers enhanced notice and choices about the interest-based advertising they receive, and gives businesses a clear road map to compliance with the Self-Regulatory Principles for Online Behavioral Advertising that were released in July 2009.
December 1, 2010 From EUS Marketing Blog
According to the 2010 DMA Statistical Fact Book, 79 percent of households report at least looking at the direct mail advertising sent to their homes....
MY BIG TAKEAWAY FROM THE DMA ...
GO ON A BRANDABOUT!
October 21, 2010 From DirectMarketingIQ Insider
I'd already started Andrea Syverson's new book BrandAbout before heading off to this year's DMA Annual Conference. Syverson coined the term BrandAbout from the Australian aboriginal tradition of a walkabout — a time to take a break from the daily grind ... look up ... get out and take stock of where you are.
October 21, 2010 From DirectMarketingIQ Insider
I'd already started Andrea Syverson's new book BrandAbout before heading off to this year's DMA Annual Conference. Syverson coined the term BrandAbout from the Australian aboriginal tradition of a walkabout — a time to take a break from the daily grind ... look up ... get out and take stock of where you are.
October 12, 2010 From News
Target Marketing Group catches up with Bridgeline Digital, Pitney Bowes and Infogroup.
July 21, 2010 From DMA
The Direct Marketing Association (DMA) today released its new Digital Marketing Practices and Trends report which takes the pulse on digital and traditional marketing methods as they are implemented today.
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June 16, 2010 From News
Yesterday, the Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report, which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process.
June 15, 2010 From TheStreet
DiscMail Direct, an industry coalition representing leading manufacturers, packagers and creative services companies involved in the use of optical media for direct mail applications, has been announced. The group has also joined the Direct Marketing Association (DMA) to advance this new digital advertising alternative...
A Lot to Chew On: the USPS
March 4, 2010 From Inside Direct Mail Weekly
If you follow postal news at all, this has been your week to read more than work! With announcements, meetings, op-eds and straightforward news items — all about the fate of U.S. Postal Service, essentially — flooding our email inboxes and newspapers, it's been almost overwhelming. Of course, it needs to feel that way, because the USPS is in a dire situation. Almost immediately after the announcement that the USPS earned a profit of $179 million in December, reality struck: The USPS lost $297 million during the first quarter of its 2010 fiscal year, which ended December 31, 2009. That's called a short-lived celebration.
March 4, 2010 From Inside Direct Mail Weekly
If you follow postal news at all, this has been your week to read more than work! With announcements, meetings, op-eds and straightforward news items — all about the fate of U.S. Postal Service, essentially — flooding our email inboxes and newspapers, it's been almost overwhelming. Of course, it needs to feel that way, because the USPS is in a dire situation. Almost immediately after the announcement that the USPS earned a profit of $179 million in December, reality struck: The USPS lost $297 million during the first quarter of its 2010 fiscal year, which ended December 31, 2009. That's called a short-lived celebration.
Studies Show Direct Mail Healthier than Expected
February 18, 2010 From Inside Direct Mail Weekly
It's that time of year when us lucky editors get a press copy of the mammoth DMA Statistical Fact Book. The 2010 version contains 196 pages of data painstakingly put together by Anna Chernis, project manager for DMA. Numerous studies are compiled about direct marketing in general and the many channels now employed by marketers, including a substantial chapter devoted to direct mail.
February 18, 2010 From Inside Direct Mail Weekly
It's that time of year when us lucky editors get a press copy of the mammoth DMA Statistical Fact Book. The 2010 version contains 196 pages of data painstakingly put together by Anna Chernis, project manager for DMA. Numerous studies are compiled about direct marketing in general and the many channels now employed by marketers, including a substantial chapter devoted to direct mail.
Strategy Session: A Question of Strategy
April 1, 2009 From Inside Direct Mail Columns / Departments
Several years ago, I agreed to interview for the job of creative director with a major New York direct marketing agency. I didn't want the job for a variety of reasons, but my friend and mentor, Jerry Reitman, asked me to go through with the interview. So I flew into New York for lunch with the president of the company. He began his conversations with a provocative question: "What's your philosophy about direct marketing?"
April 1, 2009 From Inside Direct Mail Columns / Departments
Several years ago, I agreed to interview for the job of creative director with a major New York direct marketing agency. I didn't want the job for a variety of reasons, but my friend and mentor, Jerry Reitman, asked me to go through with the interview. So I flew into New York for lunch with the president of the company. He began his conversations with a provocative question: "What's your philosophy about direct marketing?"
Ed Note: Radical Resiliency
March 2009 From Inside Direct Mail Columns / Departments
The future has always represented a break from the past, of course, but could that statement be more true than today? For many individuals and businesses, because of the economy, they feel a mixture of dread and uncertainty about the future. Yet for nearly as many, because of our new president Barack Obama, there is also hope in the air for the first time in almost a decade.
March 2009 From Inside Direct Mail Columns / Departments
The future has always represented a break from the past, of course, but could that statement be more true than today? For many individuals and businesses, because of the economy, they feel a mixture of dread and uncertainty about the future. Yet for nearly as many, because of our new president Barack Obama, there is also hope in the air for the first time in almost a decade.
Strategy Session: Think Like a Direct Marketer
February 2009 From Inside Direct Mail Columns / Departments
Coca-Cola has kept its soft-drink recipe a secret for more than 100 years. It was originally a public relations strategy, which helped Coca-Cola stand out of the pack of dozens of cola drinks and eventually dominate the market. Today, with revenues greater than many of the countries it markets in, Coca-Cola sells more than $50 billion worth of beverages every day.
According to Wikipedia, the few employees who know the recipe must fly on separate planes when traveling and cannot be left alone with strangers while they are together. As recently as 2006, three people were arrested who were trying to sell the secret recipe for Coca-Cola to the company's arch-rival, Pepsi, for $2 million. Pepsi was decent enough to decline and called in the FBI.
February 2009 From Inside Direct Mail Columns / Departments
Coca-Cola has kept its soft-drink recipe a secret for more than 100 years. It was originally a public relations strategy, which helped Coca-Cola stand out of the pack of dozens of cola drinks and eventually dominate the market. Today, with revenues greater than many of the countries it markets in, Coca-Cola sells more than $50 billion worth of beverages every day.
According to Wikipedia, the few employees who know the recipe must fly on separate planes when traveling and cannot be left alone with strangers while they are together. As recently as 2006, three people were arrested who were trying to sell the secret recipe for Coca-Cola to the company's arch-rival, Pepsi, for $2 million. Pepsi was decent enough to decline and called in the FBI.
Pushing the Envelopes
December 2008 From Inside Direct Mail
It’s a simple dictum: Get creative. And in the past it almost seemed like a luxury, partly because the numbers were on our side with the mass mailings. How much that will be the case in a troubled economy, however, remains to be seen. I just returned from an industry trip, where I gathered some answers. It was the Direct Marketing Association (DMA) 2008 show in Las Vegas, beginning Oct. 11, and it included attending the 2008 International ECHO Awards hosted by “Tonight Show” host Jay Leno at the Bellagio Las Vegas. Leno was passably funny, but he stuck to his usual
December 2008 From Inside Direct Mail
It’s a simple dictum: Get creative. And in the past it almost seemed like a luxury, partly because the numbers were on our side with the mass mailings. How much that will be the case in a troubled economy, however, remains to be seen. I just returned from an industry trip, where I gathered some answers. It was the Direct Marketing Association (DMA) 2008 show in Las Vegas, beginning Oct. 11, and it included attending the 2008 International ECHO Awards hosted by “Tonight Show” host Jay Leno at the Bellagio Las Vegas. Leno was passably funny, but he stuck to his usual
Postal Penance
April 2008 From Inside Direct Mail
Thanks to U.S. laws banning more than two consecutive presidential terms, in November, there won’t be anyone outside the White House chanting “four more years.” Instead, there is an exciting race for a new candidate to step into office, embodying hope and change. For years, the USPS has held sovereign control over rate cases, without regulations in place, like the consecutive-term legislation, to protect public interest. “One of the big issues under the old laws was whether the then Postal Rate Commission had the authority to look at the size of the piece of pie that the Postal Service was asking for and say,
April 2008 From Inside Direct Mail
Thanks to U.S. laws banning more than two consecutive presidential terms, in November, there won’t be anyone outside the White House chanting “four more years.” Instead, there is an exciting race for a new candidate to step into office, embodying hope and change. For years, the USPS has held sovereign control over rate cases, without regulations in place, like the consecutive-term legislation, to protect public interest. “One of the big issues under the old laws was whether the then Postal Rate Commission had the authority to look at the size of the piece of pie that the Postal Service was asking for and say,
