Digital Printing

Market and technology content related to printing that uses digital techniques — such as personalized printing, or variable data printing (VDP) — developed for inkjet or laser printers.


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Papyrus Plus: The Evolution of Direct Mail

Direct mail test January 15, 2015

Direct mail: It can be a contentious issue. Its very name is a problematic euphemism to some. While businesses occasionally describe it as advertising mail,...

2 Insights Into the ‘Working From Home’ Market

Customer January 13, 2015

Swim boxers. During a recent conference call, a senior-level marketer who shall remain nameless tells a group of marketers and me that he's working next...

7 Ways to Make 2015 Your Most Successful Year Yet

New Year's Resolutions January 12, 2015

During the last few months, we've had the chance to sit down with some of the sharpest minds in B-to-B marketing to pick their...

Exciting New Tools for B-to-B Prospecting

Ruth P. Stevens January 12, 2015

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Early examples of this exciting...

Did My Ad Really Work? Closing the Loop on Data Onboarding

Data January 9, 2015

Currently, the marketing industry is abuzz with the impact of data onboarding practices. This term describes the way marketers are able to bridge an offline...

New Digital Print Engines from Heidelberg

January 9, 2015

The next generation of digital printing systems from Heidelberg is set to launch, expanding on the company's strategic relationship with Ricoh. The Linoprint CV and...

Heidelberg Launches New Generation of Linoprint Digital Printing Systems and Prinect Digital Front End

CI00007LinoprintCEV01 January 8, 2015

Following the success of its Linoprint C751 and C901 models, Heidelberg will market their replacements: the new Linoprint CV and Linoprint CP digital color printing...

RISO High Speed Digital Duplicator Heads Stateside

RISO SE9480 January 2, 2015

The SE9480 Digital Duplicator from RISO is now available in the United States. At speeds up to 185 sheets per minute, it is the fastest...

Offset Out for Iowa Bankers Association

Iowa Bankers Association January 2015

When the Iowa Bankers Association installed a four-color Ryobi 3304 in 2007, Todd Palmer was excited that his two-employee in-plant would be able to...

State of Ohio Upgrades Wide-format, Digital Press

State of Ohio January 2015

In September, the 70-employee state printing and mailing operation installed a 42˝ Océ ColorWave 650 and greatly expanded its wide-format business, focusing on larger-sized posters...