Digital Printing

Market and technology content related to printing that uses digital techniques — such as personalized printing, or variable data printing (VDP) — developed for inkjet or laser printers.


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Big Data Not for All, But in Some Industries, It Can Have Major Impacts

Big Data May 8, 2014

If software is eating the world, as described by the prominent venture capitalist Marc Andreessen in 2011, then big data is supposed to be saving...

How to Stand Out With Inventive Direct Mail Pieces

Variable Data Map Mailer May 8, 2014

With every new wave of technology, traditional marketing channels can waver with marketers. Those waves of new media channels come with great force and...

How to Maximize Your Lead Volume Within Your Allowable Cost per Lead

Table A May 7, 2014

Many times marketers running lead generation programs shortchange their lead volume in order to maintain tight controls on their cost per lead. Their fear is...

L+L in San Diego Adds HP Indigo 10000 to Expand into Larger-Format Digital Printing

May 7, 2014

In an effort to offer its customers larger-format, high-quality digital printing with variable data and increased production efficiency, San Diego-based L+L Cos. has added an...

Lithographix Installs HP Indigo 7600 Digital Press, Hires Manager of Digital Solutions

May 6, 2014

Lithographix Inc. has installed a new HP Indigo 7600 digital press, and is reportedly the only press of its kind in the West Coast that...

Mobile First : Gimmick or Game On?

Canon promotional tabletop signage May 2014

There's been a lot of talk about augmented reality (AR) lately. We've all seen the great examples from companies like Ikea and heard the buzz...

Nuts & Bolts - Database Marketing : You There, Giant? It's Me, David.

David vs. Goliath May 2014

Database marketing can mean small business intelligence works as well as or better than big corporation data, says Corrine Sandler. Sandler, founder and CEO of...

A Healthy Transformation at OhioHealth

OhioHealth-Terry January 2014

A few years ago, veteran print manager Terry Oliver faced a situation familiar to many in-plants: an organizational review to justify the expense of...

From Web Offset to Roll-fed Digital

LDS-Oce2 May 1, 2014

As one of the world’s largest in-plants, the Church of Jesus Christ of Latter-day Saints’ 350-employee Printing Division has some impressive equipment in its Salt...

White House Readies Big Data Report; Consider the Value of Data Responsibly Used

DMA logo April 30, 2014

The White House is expected to release a report on the implications of “big data” any day now. Just after the New Year, in the...