Digital Printing

Market and technology content related to printing that uses digital techniques — such as personalized printing, or variable data printing (VDP) — developed for inkjet or laser printers.


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‘Programmatic’ Goes the World - Media Buying Is Audience Buying

Chet Dalzell December 8, 2014

Direct marketers have long had a love affair with data-driven media buying. In the world of direct mail, for example, list rentals and exchanges are...

Naples Print Source Captures Its Largest Mailer Job Ever Due to Its MGI Meteor DP8700 XL Digital Press

Naples MGI Install December 5, 2014

Blase Ciabaton, owner of Naples Print Source in Naples, FL, has chosen to add a MGI Meteor DP8700 XL digital press because of its 'no-click...

InfoTrends Study Identifies the Opportunities and Challenges of B2 Color Digital Presses

InfoTrendsB2Chart December 4, 2014

In its latest study "Opportunities and Challenges in B2 Digital," InfoTrends surveyed 200 printing companies that do not own a B2 digital color press. The...

Canon U.S.A. Celebrates the End of 2014 with Top-Notch Industry Awards and Accolades

December 4, 2014

Canon U.S.A. has received several awards from prominent industry organizations and publications, and was acknowledged for its industry-leading products in both the camera and printer...

Smart Data - Not Big Data

Stephen H. Yu December 4, 2014

As a concerned data professional, I am already plotting an exit strategy from this Big Data hype. Because like any bubble, it will surely burst....

Data Driven : 4 Key Elements Needed to Understand How Data Metrics Create Value

Transactional KPIs to inform a business on how different marketing channels contributed to overhead/profit December 2014

For many marketers reading this column, data is fun! We love the challenge of figuring out how to find and use data to solve problems...

Nuts & Bolts - Case Study : Portland Blazes Ticket Sale Trail

Basketball tickets December 2014

The Portland Trail Blazers needed to change their Web marketing game. During 2012-2013—the same season the NBA team had a 33-49 record—the franchise had no...

Entangled in Managed Print Services

Dwayne1 December 2014

Several years ago, I had an opportunity to visit my friend John in Thailand. While there, John thought I might enjoy a unique shopping...

Konica Minolta Sweeps BLI PRO Awards

November 21, 2014

This year, three models from Konica Minolta earned recognition during the Buyers Laboratory (BLI) annual PRO awards. The awards acknowledge the best-in-class devices in BLI’s...

The Secret Behind a Successful Social Media Platform

Tom Marin 11.2114 November 21, 2014

The key to making this strategy a success is getting to know your customers as well as you can and then presenting a customer experience...