Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.

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Top 10 Who's Mailing What! Direct Mail Categories Using Personalization

August 27, 2015

WMW! Direct Mail Categories Using Personalization Loans/Lending Services (88.2%) Credit Cards-Affinity (88.1%) Insurance-Life (86.7%) Insurance-Auto (83.5%) Fundraising-Sports/Olympics (82.9%) Credit Cards-Bank/Financial Services (78%) Fundraising-Health/Handicapped (74.7%)...

Clickbait: You Won't Believe It!

Clickbait: You Won't Believe It! August 13, 2015

Clickbait? In my direct mail? It's more likely than you think. Even though there might not be a big bad offender of the mailing world...

15 Marketing Opportunities You're Missing

Pat Friesen Headshot August 13, 2015

This isn't about writing blah-blah-blah copy that just fills space or makes a search engine happy. It's about seizing under-utilized, often ignored, and unexpected opportunities...

Top 10 Magazines with Offers in Who's Mailing What!

August 13, 2015

Magazines with Offers in Who's Mailing What! Direct Mail Bloomberg Businessweek Sports Illustrated Consumer Reports Smithsonian Magazine The Economist Forbes Magazine The Nation Prevention...

Top 10 Who's Mailing What! Categories Mailing Brochures

July 23, 2015

WMW! Categories Mailing Brochures Retail Traffic Builders Tours/Travel Promotions Seminars/Conferences Computers — Hardware Merchandise/Membership Service Clubs Performing Arts Business Books Fundraising — International Relief...

Top 10 Who's Mailing What! Categories Mailing Postcards

July 9, 2015

WMW! Categories Mailing Postcards Retail Traffic Builders Medical Services, Health Plans, Hospitals, Doctors Tours / Travel Promotions Automotive School, College, Continuing Education Home Improvement...

MaryJanesFarm’s Grand Control

MaryJanesFarm’s Grand Control July 9, 2015

This direct mail package promoting a subscription to MaryJanesFarm magazine has been in the mail for over six years. Join Direct Marketing IQ’s Paul Bobnak...

Uber Gets an A+ for its Direct Mail and Email Marketing!

Uber Gets an A+ for its Direct Mail and Email Marketing!  June 18, 2015

For Peggy Hatch, her favorite app, hands down, is Uber! Uber is a private car service that is fast and easy to use, but what...

Top 10 Direct Mail Categories per Mailing Size

June 18, 2015

SMALL Fundraising-Animals/Wildlife Fundraising-Health/Handicapped Cable/Satellite TV, Radio Credit Cards-Bank/Financial Services Fundraising-Social Action (Causes) Fundraising-Politics Bank Services Fundraising-Children Home Improvement Fundraising-International Relief MEDIUM (INCLUDING #10 ENVELOPES)...

Curiosity Killed the Seal

Curiosity Killed the Seal June 4, 2015

Emotions can be one of the strongest motivators. It’s how musicians move audiences to tears, filmmakers win awards, and also how marketers can spark...

 
 
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