Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.


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Stand Out With Texture

Summer Gould October 16, 2014

How can you get your direct mail to stand out in the mailbox? Have you considered using texture? Coatings do more than just protect the...

A Tale of 4 Acquisition Efforts

Best Friends Animal Society OE October 16, 2014

When I open an envelope, I want to quickly grasp what it is I am being "offered" — what problem can I solve if I...

4 Challenges to Understanding Customer Feedback – And How to Solve Them

Feedback October 16, 2014

Every day, marketers are on the prowl for customer feedback from a variety of sources—social media, call centers, surveys and so on. But it's not...

Celebrating Our 30th Anniversary!

October 16, 2014

It was October 1984 when Denny and I launched the premiere issue of Who's Mailing What! Back then, it was a paid newsletter that analyzed...

Attitude Adjustment: Using Behavioral Data to Boost Direct Mail Response

Mail Star October 15, 2014

Since the dawn of direct marketing, companies have tried to determine what will entice prospects to buy. While demographic and financial data have been...

‘Taxpayers’ Are Mad USPS Is Delivering Groceries

AmazonFresh logo October 13, 2014

The U.S. Postal Service should be delivering mail, not groceries, says the social welfare nonprofit Taxpayers Protection Alliance. On Friday, the Alexandria, Va.-based 501c4 sent...

USPS Grocery Deliveries Would Need Lots of TLC from Carriers

October 13, 2014

The Postal Service’s proposed market test of same-day grocery deliveries, apparently in partnership with Amazon, would require even more TLC on the part of USPS’s...

Opposites Attract Positives in Direct Mail

October 13, 2014

If you were a fan of the TV series "Seinfeld" back in the 90's, you'll remember an episode called "The Opposite," where perennial loser George...

80 USPS Mail Processing Centers to Close, But Path Ahead Unclear

USPS Logo October 10, 2014

The U.S. Postal Service is consolidating to save money. That much is clear. However, what remains hazy is how that consolidation will affect service, reports...

The Next Generation: Connecting Marketing Spend to Results

Business Man or Marketer October 10, 2014

It takes more than a single ad impression or site visit for a customer to finally make a purchase. As a result, marketers must ensure...