Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.

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Joe Schick responds to Sen. Tom Carper’s interview with Republic 3.0

November 7, 2014

Current Chairman of the Senate for Homeland Security and Governmental Affairs Committee, Senator Tom Carper, recently shared his views with Republic 3.0 on keeping the...

Profiles in Personalization: Danbury Mint

Profiles in Personalization: Danbury Mint November 6, 2014

Interested in Variable Data Printing (VDP) — or personalized direct mail? Then keep your eyes on Danbury Mint! This colorful, oversized self-mailer offering a...

Know Your ABTs: 3 Testables for Email Marketers

EVERYBODY GETS A TEST November 6, 2014

"EVERYBODY GETS A TEST!" Matt Byrd yelled, channeling his inner Oprah Winfrey. He's right to be excited—testing different parts of email marketing is essential,...

8 Smart Mailing Tips for Small Organizations

Pamela Barden November 6, 2014

Yes, your organization is small, your budget is smaller and your available time is the smallest yet. You want to grow so that this time...

Hail a Package? Amazon Snubs USPS, Uber in Taxi-Delivery Test

Taxi Cab November 6, 2014

Just when it seems like the U.S. Postal Service is hanging a lot of its growth options on Amazon (think grocery and package delivery), Amazon...

Headsets.com Makes It Easy to Call

Headsets envelope November 6, 2014

At first glance, this long-time mailing from Headsets.com seems no different from the majority of B-to-B acquisition efforts out there. It's just a blank...

Denny's Zinger: The M.O.T. Measurement of Economy

M.O.T November 5, 2014

Back in the last century, the way to sell kitsch—useless stuff bought on impulse—was to place a mail order ad in TV Guide. It...

Postal Regulatory Chairman Racks Up Big Travel Bills

November 5, 2014

Despite the fact that the U.S. Postal Service lost almost $5 billion in fiscal year 2013, Postal Regulatory Commission Chairman Ruth Goldway spent nearly $40,000...

Qualifying Prospects With the MAD-FU Formula

Bob Bly November 4, 2014

In a recent issue of my e-newsletter , "The Direct Response Letter," I wrote about how many of my readers send me their URLs...

Joe Schick responds to Sen. Tom Carper’s interview with Republic 3.0

November 4, 2014

Current Chairman of the Senate for Homeland Security and Governmental Affairs Committee, Senator Tom Carper, recently shared his views with Republic 3.0 on keeping the...

 
 
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