Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.


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The Un-Textured Life: Making Your Mail Feel Good — Literally

The Un-Textured Life: Making Your Mail Feel Good — Literally April 9, 2015

Humans have five senses, so why are most mailings only appealing to one of them? Find out from Discover, Infinity and Brilliant Graphics how...

10 Best Ways To Use Direct Mail With Success

Summer Gould April 2, 2015

Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. However, direct mail is...

Denny's Zinger: Boys and Their Toys—Drone Delivery Nonsense

Drone Delivery April 1, 2015

In the years after World War II, boys (including me) got into model planes—hot little U-controls and exquisite free flight aircraft. Radio controls were a...

Nonprofit PRO Leadership Conference: Project HOPE's Year-End Direct Mail

Leadership Conference logo April 1, 2015

This video takes a look at year-end mailings from Project HOPE and Habitat for Humanity. Be sure to join Project HOPE's Richard Rumsey at the...

Imagine Buying 100 Million Pennies

2 Cent Mailing March 31, 2015

"The envelope has two purposes and two purposes only," wrote Herschell Gordon Lewis. "One: to get itself opened; Two: to keep the contents from spilling...

Why Your USPS Packages May Have Been Delayed

USPS logo March 31, 2015

An office of inspector general (OIG) audit found USPS processing facilities in its "Southern Area" weren't making sure that mail transport equipment (MTE) were empty...

USPS Delays Price Increase

Direct mail test March 30, 2015

E-commerce marketers and direct mailers won't be seeing price increases on April 26, the U.S. Postal Service announced on Friday. The organization says its board...

FedEx SmartPost to Raise Rates Again?

Martinez chart 1 March 30, 2015

While FedEx SmartPost hasn't made any public announcements as of this publication, select customers have received written notifications of a price change effective April 27,...

Profiles in Personalization: Banfield Pet Hospital Personally Shows It Cares

Profiles in Personalization: Banfield Pet Hospital Personally Shows It Cares March 26, 2015

For animal lovers, pets aren't just an animal in the house ... they're an important part of the family. Join Senior Content Editor Melissa Ward...

13 Tactics to Get Your Marketing Messages Read

Copywriting March 26, 2015

Are your marketing messages viewed on screen, on paper or both? Wherever they're seen, the No. 1 goal of your writer-designer team should be to...