Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.


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5 Tips for Effective Multichannel Campaigns

Summer Gould January 22, 2015

Your audience is in more than one place—you need to be too. Multichannel marketing means reaching your audience across more than one channel. A good...

5 Positioning Ideas When Leading With Price

Gary Hennerberg January 21, 2015

What works best? Selling product benefits, then revealing the price? Or revealing the price, followed by selling benefits? There are rarely absolute answers, and...

Postage Up 2% on April 26

USPS 2015 rate hikes January 16, 2015

The U.S. Postal Service wasted no time in requesting a postal rate hike. On Thursday, USPS filed a notice with the Postal Regulatory Commission for...

USPS to Raise First-Class Mail Rates in April

USPS Logo January 16, 2015

The U.S. Postal Service will raise rates in April for some market-dominant services based on a Consumer Price Index (CPI) cap authority of 1.966 percent....

Nothing But Effective Mail From Nothing Bundt Cakes

Nothing But Effective Mail From Nothing Bundt Cakes January 15, 2015

You don’t need to mail an expensive campaign to get results — often the simplest mailings are the most effective. Direct Marketing IQ's Senior Content...

Papyrus Plus: The Evolution of Direct Mail

Direct mail test January 15, 2015

Direct mail: It can be a contentious issue. Its very name is a problematic euphemism to some. While businesses occasionally describe it as advertising mail,...

Postage Increases? Keep an Eye Out

USPS Logo January 14, 2015

On Monday, the Postal Regulatory Commission freed the U.S. Postal Service up to possibly raise rates on postage. Both the PRC and USPS used language...

Denny's Zinger: Would You Trust These People?

Water Line January 14, 2015

As an old junk mail maven, I am always fascinated by official-looking pitches from strangers. Just before Christmas I received a white envelope with the...

Denny's Zinger: Be Careful What You Wish For

Zady 1 January 9, 2015

It is the saga of Maxine Bedat and Soraya Darabi who started a business where everything is made in America—from raw materials to finished goods....

Direct Mail: If You Can’t Track It, Don’t Do It

Summer Gould January 8, 2015

How effective is your direct mail marketing campaign? That's the question you need to answer in order to make the most of your marketing. Focusing...