Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.

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Progressive’s Strong Branding Makes a Personal Connection

Progressive Grand Control Envelope September 11, 2014

Love her or hate her, you have to admit that "Flo" — the pitch woman for Progressive Insurance — is almost impossible to ignore. She's...

What's Wrong With Innovative Fundraising?

Willis Turner September 8, 2014

Raising revenue in a steady, somewhat predictable way is what allows an organization to accomplish its mission....

My Summer Reading List Includes Facts About Direct Mail

Chet Dalzell September 4, 2014

The "dog days" of summer are about to end, so I'd better wrap up my summer reading fast. Of course, my summer reading list really...

Direct Mail Design: Layout

Summer Gould September 4, 2014

Designing for direct mail can be broken up into three segments: layout, color/images and copy. Since this can be a real challenge, we will take...

Will USPS Lose Your Direct Mail Files?

Filing cabinet for USPS article September 2, 2014

Marketers put hours, weeks and years into direct mail programs. Elaborate arrangements with the U.S. Postal Service are the norm. Questions arise based on an...

USPS Employment Levels Have Stabilized

September 2, 2014

The U.S. Postal Service recently reported having 616,025 active employees, just 362 fewer than a year ago. The number of full-timers actually inched up by...

Bell and Howell to Display a Wide Array of Service, Hardware and Software Solutions at GRAPH EXPO 14

September 2, 2014

Featuring innovations in service and technology that help improve and add capabilities, Bell and Howell's booth at GRAPH EXPO 14 will display a full complement...

Cover Story : Top 50 Mailers

2014 Top 50 Mailers Chart September 2014

Who still sends direct mail? Many of the most successful companies in the U.S. In fact, nine of the top 10 on this year's Top...

Message & Media : 19 Creative Tests to Schedule Right NOW!

Patagonia e-postcard September 2014

Creative testing may sound like an oxymoron, but it's not when you're a direct marketing writer or designer. Testing creative elements, such as headlines, subject...

Nuts & Bolts - Direct Mail : Start Fundraising Planning Now

Holiday Giving September 2014

Hallmark Channel celebrated the holidays in July, beginning more than a week of themed movies on the Fourth. Many retailers offer "Christmas in July" sales....

 
 
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