Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.


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Tweaking (Not Twerking) for Response

Pat Friesen Headshot August 28, 2014

Effective copy/content is more than stringing words together and cutting-and-pasting from other sources. Good copy/content that does its job — engaging readers and motivating them...

Are USPS Changes Leading to More Work-Related Injuries?

August 25, 2014

Letter carriers and other postal employees have been saying for several years that changes at the Postal Service would lead to more job-related injuries. A...

AAA Telescoping Mailer: Structural Graphics' Solution of the Week Video

August 22, 2014

This week, Structural Graphics is featuring a creative direct mail solution it produced for AAA that exemplifies how a company can still be creative and...

Empower Your Direct Mail With Mobile

Summer Gould August 21, 2014

Direct mail marketing has been around for a long time; it's sometimes thought of as the "old goat" of marketing. Over the years there have...

Battle Over Postal-Service Cuts Looms in September

August 20, 2014

The stage is being set this month for another round of argument and angst over the future of the U.S. Postal Service when Congress returns...

Should USPS Continue Consolidation, Asks USPS OIG

USPS OIG poll re: USPS Phase 2 Consolidation August 19, 2014

Exactly 23 votes. That's how many subscribers to the Pushing the Envelope Blog for U.S. Postal Service Office of Inspector General cared enough to vote...

How the Brady Campaign Uses Anger to Inspire Action

Using Anger to Inspire Action August 19, 2014

Jim Brady, the former press secretary to Ronald Reagan, died Aug. 4, 33 years after he was shot in an attempted assassination of the president....

Should USPS Retrofit Facilities for E-commerce Fulfillment?

Chet Dalzell August 18, 2014

Three trends make me wonder if there's money to be found in U.S. Postal Service real estate. First, the Postal Service continues to bleed, despite...

6 Ways to Stop Mail Anonymous-ness!

VDP In Action 1 August 18, 2014

Despite direct mail being a so-called "traditional" marketing approach, it has had its own technological advances of late—advances that fundamentally change the way prospects engage...

Good News-Bad News: Priority Mail Rates Change Next Month

USPS Logo August 18, 2014

The United States Postal Service is raising rates for Priority Mail when purchased at the post office. But it is lowering rates for those who...