DIRECT MAIL
How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.
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Hotlists: New and Updated Files on the Market
This week, Hotlists has indientified Diamond Diabetics - Consumer Masterfile, FansEdge Buyers and Heavy Metal Magazine Blow-In as the lists...
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Direct Mail Smackdown: The Magalog vs. the Oversize Envelope
Looking at recent publishing mail from The Who's Mailing What! Archive, two very different efforts from Consumer Reports really jumped... -
USPS to Propose Repeat Mobile Barcode Promo
The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers who use two-dimensional... -
Understanding Postal : Caught in the Postal Downstream
In my role as second-in-command with American Catalog Mailers Association (ACMA), I’m often asked by members what they should do... -
Shop Talk : Best Practices for Shipping to Canada
Q: “What are some best practices around shipping orders to Canada? What practices ensure optimal customer service, and what shipping...
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The Lighter Side of Shipping?
Postage rate increases have gone into effect; consumers want — scratch that — expect free shipping; and don't forget about...
More on Direct Mail
More On Direct Mail
Hotlists: New and Updated Files on the Market
February 2, 2012This week, Hotlists has indientified Diamond Diabetics - Consumer Masterfile, FansEdge Buyers and Heavy Metal Magazine Blow-In as the lists marketers should test....
Direct Mail Smackdown: The Magalog vs. the Oversize Envelope
February 2, 2012
Looking at recent publishing mail from The Who's Mailing What! Archive, two very different efforts from Consumer Reports really jumped out at us. Both mail...
USPS to Propose Repeat Mobile Barcode Promo
February 2, 2012
The U.S. Postal Service (USPS) is, for the second year, planning a summertime promotion for direct mailers who use two-dimensional barcodes, USPS Vice President of...
Understanding Postal : Caught in the Postal Downstream
February 2012In my role as second-in-command with American Catalog Mailers Association (ACMA), I’m often asked by members what they should do about their catalog marketing programs...
Shop Talk : Best Practices for Shipping to Canada
February 1, 2012Q: “What are some best practices around shipping orders to Canada? What practices ensure optimal customer service, and what shipping services, methods or providers do...
The Lighter Side of Shipping?
February 1, 2012
Postage rate increases have gone into effect; consumers want — scratch that — expect free shipping; and don't forget about returns. Yes, shipping can be...
Direct Mail : Today's Catalog
February 2012
Many catalogers who had backed away from print—or stopped printing entirely— are now refocusing on their print catalog core. What's driving the reinvestment in print...
A Great Move in Missouri
February 2012
Missouri's State Printing Center has relocated, along with the state's mailing operation, into a 250,000-square-foot building about seven miles from the State Capitol. "Because so...
U.S. Regulators Refuse to Speed Up Review of USPS Network Cutbacks
February 1, 2012The (Postal Regulatory) Commission said in a decision issued yesterday that its current schedule was “slightly more than one month longer” than a schedule that...
USPS to Propose Repeat Mobile Barcode Promo
February 1, 2012The U.S. Postal Service is, for the second year, planning a summertime promotion for direct mailers that use two-dimensional barcodes, USPS VP of domestic products...
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