Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.


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Top 10 Who's Mailing What! Categories Mailing Brochures

July 23, 2015

WMW! Categories Mailing Brochures Retail Traffic Builders Tours/Travel Promotions Seminars/Conferences Computers — Hardware Merchandise/Membership Service Clubs Performing Arts Business Books Fundraising — International Relief...

Top 10 Who's Mailing What! Categories Mailing Postcards

July 9, 2015

WMW! Categories Mailing Postcards Retail Traffic Builders Medical Services, Health Plans, Hospitals, Doctors Tours / Travel Promotions Automotive School, College, Continuing Education Home Improvement...

MaryJanesFarm’s Grand Control

MaryJanesFarm’s Grand Control July 9, 2015

This direct mail package promoting a subscription to MaryJanesFarm magazine has been in the mail for over six years. Join Direct Marketing IQ’s Paul Bobnak...

Uber Gets an A+ for its Direct Mail and Email Marketing!

Uber Gets an A+ for its Direct Mail and Email Marketing!  June 18, 2015

For Peggy Hatch, her favorite app, hands down, is Uber! Uber is a private car service that is fast and easy to use, but what...

Top 10 Direct Mail Categories per Mailing Size

June 18, 2015

SMALL Fundraising-Animals/Wildlife Fundraising-Health/Handicapped Cable/Satellite TV, Radio Credit Cards-Bank/Financial Services Fundraising-Social Action (Causes) Fundraising-Politics Bank Services Fundraising-Children Home Improvement Fundraising-International Relief MEDIUM (INCLUDING #10 ENVELOPES)...

Curiosity Killed the Seal

Curiosity Killed the Seal June 4, 2015

Emotions can be one of the strongest motivators. It’s how musicians move audiences to tears, filmmakers win awards, and also how marketers can spark...

Who's Mailing What! Categories With Most PDFs Viewed

June 4, 2015

The following Top 10 lists are based on direct mail and email offer PDFs viewed by Who's Mailing What! members from May 2014 to...

How Marketers Can Overcome the Biggest Barriers to Personalization

Marketing Basics May 29, 2015

Customers make decisions each day, many of which impact a company's bottom line. The opportunity for marketers is to capitalize on every decision that a...

The USPS and Mobile Integration

Summer Gould May 28, 2015

The post office is yet again offering discount programs to mailers who qualify, with 4 promotions throughout 2015. In prior years they have offered more....

College Mail That Makes the Grade

College Mail That Makes the Grade May 21, 2015

Direct mail from colleges to high school students doesn't have to be dull. Join Direct Marketing IQ's Paul Bobnak as he looks at how to...