Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.


RSS More On Direct Mail

One of the Greatest Letters Ever Written!

April 17, 2014

Last week at Engage — our one-day case study conference for fundraisers — I had a chance to catch up with fundraising expert Tom Gaffny,...

Postal Union Fights Staples Partnership: 'A Big Step Toward Privatization'

April 16, 2014

On a recent Saturday morning, 500 protesters poured out of a parade of school buses, signs and megaphones in hand, and tried their best to...

Beyond Data: Why 'Grit' May Matter More

University of Connecticut Logo April 14, 2014

This past month, I was reminded how vital it is to have grit to achieve success, that is "true grit." The sports world gave us...

Lower Pay Rates Are Boosting USPS's Finances

April 14, 2014

Partly because of a shift to lower-paid employees, the U.S. Postal Service experienced a rare improvement in its business last year, according to a Postal...

Amazon Prime Air Expands: Bezos Tells of More Drones

Amazon Octocopter April 11, 2014

Nothing like a hot cup of coffee and a drone delivery of your mid-morning snack from Amazon. That’s what Amazon is banking on with their...

Three Different Messages in One: Solution of the Week Video

April 11, 2014

This week, Structural Graphics presents a new design that allows the reader to tell three different messages in one, build upon a message or illustrate...

Fundraising Sees Growth as Overall Mail Volume Decreases

Direct Mail Offers April 10, 2014

In the last 10 years, more than 106,000 direct mail offers were received by Who's Mailing What! Before the Great Recession, WMW! averaged 12,600...

A Credit Card Mailing That Stands Out From the Crowd

Mailer: PNC Bank April 10, 2014

Every month, the Who's Mailing What! team gathers around the archive table and looks through the hundreds upon hundreds of direct mail packages that are...

Is Store-Based Mail Delivery the Future? It's Happening in the UK.

USPS Truck on Street April 8, 2014

Activity will focus on the fact that CollectPlus has more than 5,500 pick-up points for its parcels, which are open early until late, seven days...

USPS Could Stay Competitive in Package Business, IG Says

USPS Logo April 4, 2014

The Postal Service could do more to improve the agency's competitiveness in the package business, including improving the rate that packages are scanned at post...