Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.


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Direct Mail & Email: Referrals, Flattery and More!

Direct Mail & Email: Referrals, Flattery and More! September 25, 2014

This month’s Creative Grab Bag uncovers two “Refer-a-Friend” efforts that are sure to inspire … how a double postcard overcomes every objection to drive traffic...

’Tis the Season for Hiring

Holiday hiring September 25, 2014

If you're one to predict if the holidays will be successful by how many seasonal employees companies hire, than this year we're going to...

New Direct Mail Discounts for Innovators?

USPS OIG mail innovations chart September 23, 2014

Direct mail incorporating QR Codes, augmented reality (AR) and near-field communication (NFC) tools already gets discounts from the U.S. Postal Service, but more promotions may...

Postal Rates in 2015 Could Rise or Fall -- or Do Both

September 23, 2014

A rate hike, a decrease, an extension of the temporary "exigent" increase, and an even an increase and decrease a few months apart are all...

‘Futurist’ Predicts End of Direct Mail, USPS Official Tells Congress

First Class mail decrease 091714 September 19, 2014

In 30 years, "there will be no paper" a "futurist" told the U.S. Postal Service's Board of Governors a couple years ago, Board Chairman Mickey...

3 Ways to Waste Time on LinkedIn, but Feel Good About It

Jeff Molander September 19, 2014

Ever feel like beating down all those bad tips for LinkedIn that we've all had enough of? You know, the tips and tricks that give...

Direct Mail Design: Color

Summer Gould September 18, 2014

Designing for direct mail can be broken up into three segments: layout, color/images and copy. Since these can all be real challenges, we will...

All Hail the Mighty Buckslip

Capital One Quicksilver Credit Card Benefits September 15, 2014

Face it: "Lumpy" envelopes get attention. An envelope with something unknown inside of it raises our curiosity and gets us to open it. Every time....

Direct Mail: Chumpion to Champion

Mail Star September 15, 2014

Being good at designing direct mail requires having the discerning eye of a visual artist and the insatiable curiosity of a scientist. From font size...

Progressive’s Strong Branding Makes a Personal Connection

Progressive Grand Control Envelope September 11, 2014

Love her or hate her, you have to admit that "Flo" — the pitch woman for Progressive Insurance — is almost impossible to ignore. She's...