Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.

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How Marketers Can Overcome the Biggest Barriers to Personalization

Marketing Basics May 29, 2015

Customers make decisions each day, many of which impact a company's bottom line. The opportunity for marketers is to capitalize on every decision that a...

The USPS and Mobile Integration

Summer Gould May 28, 2015

The post office is yet again offering discount programs to mailers who qualify, with 4 promotions throughout 2015. In prior years they have offered more....

College Mail That Makes the Grade

College Mail That Makes the Grade May 21, 2015

Direct mail from colleges to high school students doesn't have to be dull. Join Direct Marketing IQ's Paul Bobnak as he looks at how to...

USPS Goes Digital With Daily ‘Real Mail Notification’

USPS Logo May 20, 2015

Snail mail is about to pick up the pace and enter real time, says USPS Postmaster General Megan Brennan. Speaking Monday during the National Postal...

Denny’s Zinger: The Sublime Efficiency of a Snail-mail Postcard

Dunkin' Postcard May 20, 2015

I was delighted when Dunkin' Donuts opened a branch around the corner from my house on raffish South Street. Dunkin' Donuts' challenge: create awareness and...

Yours, Free! A Business Model To Revolutionize E-commerce

Easy Setup May 19, 2015

You've bought the TV of your dreams — the 85" 4K Ultra High-Definition Sony Bravia online from Crutchfield in Charlottesville, Virginia. Your Visa card was...

USPS: Postcard Use Is Up Among Direct Marketers

Urban Plate's Simple, Yet Bold Color Choice May 14, 2015

Consumers may notice they're getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product...

Direct Mail: A New Perspective

Summer Gould May 14, 2015

The key to effective direct mail is perspective. Perspective is a particular attitude toward or way of regarding something; a point of view. Why is...

USPS Union: Mail Delays Intolerable, National Protest Tomorrow

APWU protests Staples May 13, 2015

Direct mailers and consumers aren't getting the best possible USPS service they can receive and the "outrageous" delays need to end, say members of the...

Denny's Zinger: I Tried Direct Marketing and It Didn’t Work!

USC FSI May 13, 2015

I am continually astonished at the number of people who throw money away on direct marketing projects and then whine that they did not...

 
 
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