Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.


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Home for the Holidays: Housing Nonprofits Come in From the Cold

Home for the Holidays: Housing Nonprofits Come in From the Cold December 18, 2014

It's the holidays, and many nonprofits are using this time of year to their advantage when mailing prospects and donors. Join Peggy Hatch as she...

Greetings & Salutations: 5 Questions You Need to Answer Before Writing Your Next Email or Letter

Pat Friesen Headshot December 18, 2014

Hey (YourNameGoesHere), I bet you're wondering what this article is all about. I've just given you a couple of clues.  Our topic today is salutations...

Catalogers Using More Free Shipping Offers

Catalogers Using Free Shipping December 18, 2014

There’s been a slight increase in free shipping offers by catalogers over the past five years. A review of offers received by Who’s Mailing What!...

USPS: 'Letters Are Going Away'

First Class mail volume December 17, 2014

The U.S. Postal Service removed all doubt Tuesday. "Letters are going away, as the 10-year trend below so clearly illustrates," writes a USPS spokeswoman...

2014’s Most-Read Online Articles

Broken Mailbox December 16, 2014

Target Marketing readers are a discriminating lot. In 2014, the subjects they cared about most were copywriting, mobile email design, direct mail, LinkedIn, legal...

Nobody Is Speaking About Direct-Mail Fundraising but Everyone Should Be

ProSpeak December 16, 2014

In a world pushing e-solicitations — for businesses and charities alike — does good, old-fashioned paper mail matter? My experience says yes....

Brown-Bagging It

Joe Boland December 12, 2014

Food and hunger nonprofits City Harvest and Philabundance utilize the "brown paper bag" outer envelope technique in these direct-mail fundraising campaigns. In this video,...

QR Codes Can Make Your Direct Mail More Effective

Summer Gould December 11, 2014

Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and prospects are becoming more mobile...

Best Buy Dangles Free 2-Day Shipping to Lure Holiday Shoppers

Best Buy Logo December 9, 2014

Not so fast, Best Buy has raised the stakes in the online shopping wars by offering an eye-popping holiday promotion: free two-day delivery on...

Confessions of a Museum Nut

Charles Noe Daly December 9, 2014

I adore museums. Walking into a museum to be surrounded by billions of dollars worth of the most beautiful and interesting art and artifacts in...