DIRECT MAIL
How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.
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Couriers Send a Message: We’re Ready to Serve Online Retailers
Consumers looking to have an online order delivered the same day they ordered it had to pay a high premium—$15...
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SMBs Mail 15 Million Offers Via 'Every Door Direct'
Small business owners across the U.S. have mailed more than 15 million offers via … EveryDoorDirectMail.com. The news comes shortly... -
ASPCA and Its Effective Use of Color
Since 2005, orange has been the "official color" of the American Society for the Prevention of Cruelty to Animals (ASPCA).... -
REI Creates Happy Campers With Speedy Shipping in April
With speedy shipping becoming a more competitive component of the e-commerce experience, REI created some happy campers in April... -
Nutrition Action Healthletter: Getting the Outer Opened
According to the great Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from... -
Personalized Mail Works — and Insurance, Financial Services and Fundraising Marketers Know It
"Control mailings" — those mailings that are repeated in the mail — are considered successful mailings and are often the...
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Couriers Send a Message: We’re Ready to Serve Online Retailers
May 17, 2013
Consumers looking to have an online order delivered the same day they ordered it had to pay a high premium—$15 to $75—just a few years...
SMBs Mail 15 Million Offers Via 'Every Door Direct'
May 16, 2013
Small business owners across the U.S. have mailed more than 15 million offers via … EveryDoorDirectMail.com. The news comes shortly after USPS reported 80 percent...
ASPCA and Its Effective Use of Color
May 16, 2013
Since 2005, orange has been the "official color" of the American Society for the Prevention of Cruelty to Animals (ASPCA). According to the organization's website,...
REI Creates Happy Campers With Speedy Shipping in April
May 16, 2013
With speedy shipping becoming a more competitive component of the e-commerce experience, REI created some happy campers in April with the top shipping performance...
Nutrition Action Healthletter: Getting the Outer Opened
May 16, 2013
According to the great Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street,...
Personalized Mail Works — and Insurance, Financial Services and Fundraising Marketers Know It
May 16, 2013
"Control mailings" — those mailings that are repeated in the mail — are considered successful mailings and are often the most worthwhile for marketers and...
Postal Service Posts $1.9 Billion Loss, Despite Efficiency Efforts
May 13, 2013
Increased revenue and savings from efficiency efforts weren’t enough to prevent the U.S. Postal Service from losing $1.9 billion in its fiscal second quarter, postal...
Amazon Unit Rolls Out Prime-Like Service
May 13, 2013
Amazon.com's Quidsi subsidiary is jumping on the Prime bandwagon. The unit, which Amazon bought for about $500 million in 2010 and which operates Diapers.com...
USPS Mail Promotion to Help Marketers Turn ‘Triers’ Into Buyers
May 10, 2013
If they try it, they’ll buy it. That’s the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with...
Postmaster General Garners Support Among Catalogers
May 10, 2013
The plight of the U.S. Postal Service has been well documented. The federal agency lost nearly $16 billion in its latest fiscal year, and things...
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