Direct Mail

How-to articles, trend reports, analysis and news about direct mail marketing, including coverage of these important subjects: B-to-B, controls, copywriting, database marketing, design, formats, lead generation, multichannel, personalization, postal, testing and more.


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Uber Gets an A+ for its Direct Mail and Email Marketing!

Uber Gets an A+ for its Direct Mail and Email Marketing!  June 18, 2015

For Peggy Hatch, her favorite app, hands down, is Uber! Uber is a private car service that is fast and easy to use, but what...

Top 10 Direct Mail Categories per Mailing Size

June 18, 2015

SMALL Fundraising-Animals/Wildlife Fundraising-Health/Handicapped Cable/Satellite TV, Radio Credit Cards-Bank/Financial Services Fundraising-Social Action (Causes) Fundraising-Politics Bank Services Fundraising-Children Home Improvement Fundraising-International Relief MEDIUM (INCLUDING #10 ENVELOPES)...

Curiosity Killed the Seal

Curiosity Killed the Seal June 4, 2015

Emotions can be one of the strongest motivators. It’s how musicians move audiences to tears, filmmakers win awards, and also how marketers can spark...

Who's Mailing What! Categories With Most PDFs Viewed

June 4, 2015

The following Top 10 lists are based on direct mail and email offer PDFs viewed by Who's Mailing What! members from May 2014 to...

How Marketers Can Overcome the Biggest Barriers to Personalization

Marketing Basics May 29, 2015

Customers make decisions each day, many of which impact a company's bottom line. The opportunity for marketers is to capitalize on every decision that a...

The USPS and Mobile Integration

Summer Gould May 28, 2015

The post office is yet again offering discount programs to mailers who qualify, with 4 promotions throughout 2015. In prior years they have offered more....

College Mail That Makes the Grade

College Mail That Makes the Grade May 21, 2015

Direct mail from colleges to high school students doesn't have to be dull. Join Direct Marketing IQ's Paul Bobnak as he looks at how to...

USPS Goes Digital With Daily ‘Real Mail Notification’

USPS Logo May 20, 2015

Snail mail is about to pick up the pace and enter real time, says USPS Postmaster General Megan Brennan. Speaking Monday during the National Postal...

Denny’s Zinger: The Sublime Efficiency of a Snail-mail Postcard

Dunkin' Postcard May 20, 2015

I was delighted when Dunkin' Donuts opened a branch around the corner from my house on raffish South Street. Dunkin' Donuts' challenge: create awareness and...

Yours, Free! A Business Model To Revolutionize E-commerce

Easy Setup May 19, 2015

You've bought the TV of your dreams — the 85" 4K Ultra High-Definition Sony Bravia online from Crutchfield in Charlottesville, Virginia. Your Visa card was...