How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.


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7+ Cross-Channel Copywriting Tips to Use IMMEDIATELY!

Pat Friesen Headshot July 10, 2014

Last month's Direct Marketing IQ Brunch & Learn webinar "Cross-Channel Copywriting Tips You Can Use NOW!" attracted a motivated crowd of inquisitive writers. Many thanks...

Bahama Breeze Keeps Summer Email Simple

It’s All About The Music … July 10, 2014

Summer's a great time for relaxing with family and friends, enjoying tropical drinks and food, and listening to music. That's why this recent email...

6 Clever Triggered Emails to Inspire Your Marketing Automation

Email Image July 10, 2014

Triggered emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you,...

Reaching Maturity in Digital

2013 vs. 2012 Banner Ad CTRs from Sizmek July 9, 2014

From an ad marketing standpoint, benchmarks are an easy sell; agency and creative folks love to see how their campaigns stack up and to wow...

Google: The Elephant for Search Marketers

Amanda G. Watlington, Ph.D. July 8, 2014

Pierre Trudeau, the former Canadian Prime Minister, once remarked about the United States: "Living next to you is in some ways like sleeping with an...

Fine-Tuning Your Strategy for a Clean Email List

Email Image July 8, 2014

While mobile applications and social media interactions have become hipper and trendier in recent years, numerous companies still understand that email is a tried-and-true...

3 Industry Trends That Boost Email Campaigns

Mark Brown July 7, 2014

Clickthrough rates (CTRs) are often used to compare how successful an email campaign is. If people are clicking through your email, they're engaging with it,...

How to Boost Email Conversion Rates With A/B Testing

Email Image July 7, 2014

I hate to make you suspicious, but there's someone on your team you shouldn't always trust. Don't take this the wrong way — they're good...

I Am Fascinating - Even My Hotel Thinks So

Carolyn Goodman July 3, 2014

You know that age-old scenario with the man stuck in the labyrinth, who can't find his way out? Well, there's an online version of that—it's...

4 How-tos for Responsive Email

Email Image July 3, 2014

With more and more consumers using smartphones and tablets to engage with brands, mobile has quickly become an essential part of the customer experience. But...