How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.


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6 Tips to Transform Ordinary Sales Copy Into an Extraordinary Sales Story

Pat Friesen Headshot October 23, 2014

When your assignment is to write email, direct mail, ad or collateral copy for a "commodity" product or service, look for ways to help your...

Whitelists or Blacklists: Which Are You On This Holiday Season?

Thomas Sather October 23, 2014

Just like Santa, mailbox providers have their own "Naughty" and "Nice" lists: blacklists and whitelists. As we head into the holiday shopping season, email marketers...

Focus Group of One

Cyndie Shaffstall October 22, 2014

If you're sending your marketing campaigns without benefit of A/B or multi-variant testing—most companies admit to fewer than five tests per month—you are effectively...

Ikea to Improve its Shopping Experience … By Pushing Consumers Online

IKEA logo October 21, 2014

Ikea is infamous for its warehouse-size retail locations which are laid out like a maze, which leave consumers wandering around aimlessly for hours. I mean,...

Email Marketing: 5 Ways to Grow Your List

Email at sign gear October 20, 2014

Marketing is a never-ending quest to connect with new prospects, new customers and new email subscribers. This makes a high-performing email contact list one of...

Plain Text Emails – Yes, They Do Matter.

Email worker October 20, 2014

What marketers think and the truth may be two different things when it comes to email recipient behavior. About 82 percent of marketers believe email...

Denny's Zinger: E-Marketers! Think Like a Direct Mailer!

Bad Email October 17, 2014

E-commerce wizards believe direct mail is slow and cumbersome. It takes time to write, design, print, address, insert, pay postage and mail. It is also...

How Nordstrom Outsmarts Rivals in Both E-Commerce and Luxury

Nordstrom logo October 17, 2014

When you think of an e-commerce powerhouse, you probably wouldn't guess a 113-year-old retailer is at the forefront. But that's exactly where luxury retail chain Nordstrom...

Sears Pulls Swastika Rings From Marketplace Site After Social Media Outrage

Sears_logo_small October 16, 2014

Sears found itself in hot water this week when online shoppers were outraged by a swastika ring being sold on its Marketplace website. The ring,...

How Eileen Fisher Achieves Omnichannel Success

Luxuery Interactive 201 logo October 16, 2014

Lauren Croke, director of web and e-commerce at luxury fashion brand Eileen Fisher, pointed to her company's collaborative atmosphere as the driver of its omnichannel success...