How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.


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Up the Punx: Lame-O Records Makes It Fun, Keeps It Relevant


No frills, back-to-basics, hard-hitting. These are all things you could use to describe the punk rock scene — and also a recent email that I...

Top WMW! Email Categories Offering Free Shipping

WMW! Email Categories Offering Free Shipping Chart May 21, 2015

Consumer catalogs and retail traffic builders dominate with the “free shipping” offer in email received by Who’s Mailing What! from May 2014 through April 2015...

How to Double Your Landing Page Conversion Rates With 6 Easy Tune-ups

Phil Frost May 20, 2015

One of the biggest mistakes you can make with your Google AdWords campaign is failing to optimize your landing page. No matter how carefully you...

One-Third of Consumer Catalog Email Offers Include Free Shipping

Top WMW Categories Offering Free Shipping May 20, 2015

Consumer catalogs and retail traffic builders use “free shipping” offers in their emails more than other industries. In fact, no category is even close when it...

Yours, Free! A Business Model To Revolutionize E-commerce

Easy Setup May 19, 2015

You've bought the TV of your dreams — the 85" 4K Ultra High-Definition Sony Bravia online from Crutchfield in Charlottesville, Virginia. Your Visa card was...

Optimizing Emails to Millennials

gen y May 18, 2015

Millennials are widely considered the most powerful generation of consumers since the Baby Boomers. In this year alone, the Millennial demographic, ranging from age 18...

3 Ways GoldieBlox Builds Community and Online Sales

Celebrate Your Success May 15, 2015

As the recent GoldieBlox emails below demonstrate, there’s an authentic, continuing story behind the brand and its growth. Please see the slideshow below for...

Testing, Testing 1, 2, 3

Thomas Sather May 13, 2015

Who doesn't want their emails to make a splash? Unless you're an email savant, however, you might debate about what to send. While you...

Perked Up: Turn Heads With Emojis

Barista Hustle Email May 11, 2015

*bzzz* It's my phone going off — another notification. Personally, I have my notifications set up in a way where only the most important things...

Best Practices Exist for a Reason, Part 3: Email Results Analysis

Carolyn Goodman May 8, 2015

For many marketers, the bulk of their time is taken up with list selection, subject lines, email design and ensuring the email links to integrated...