How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.


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Mistake or Clever Test?

Carolyn Goodman August 29, 2014

As marketers, we know that consumers are accustomed to providing personal information in exchange for something free. As business-to-business marketers, we know that gated content...

3 Keys to Sales Lead Success

Leads August 28, 2014

Every business, at one point or another, can stumble when turning its potential leads into sales. To maximize the possibility of making those deals, the...

Tweaking (Not Twerking) for Response

Pat Friesen Headshot August 28, 2014

Effective copy/content is more than stringing words together and cutting-and-pasting from other sources. Good copy/content that does its job — engaging readers and motivating them...

Instagram’s New E-commerce Options

Instagram icon August 27, 2014

Perhaps soon, all of social media will be an e-commerce site. Tomorrow, Instagram's feed will be "instantly shoppable" with Like2Buy from Curalate. On Tuesday, Nordstrom...

5 Lousy C-suite Fixes for Digital Marketers

Fear Is a Prison August 26, 2014

It seems as though the subject line should read "Fear Is a Prison," but Irving, Texas-based marketing services firm Epsilon leads with "Only 44%...

When All Hell Breaks Loose

Email Oops August 25, 2014

With automation comes risk. In the course of drafting, testing and deploying automated programs, many of us have suffered through the terrible realization our automation...

Want More Buyers? 1.8X More $ales Come From Site Search

Walmart site search August 25, 2014

Site search? Snore. But no—site searchers are 1.8 times more likely to buy than the average e-commerce site visitor, says Graham Charlton, Econsultancy editor in...

Email Batch and Blast? ‘Yes,’ Even at Big Companies

Elementary teacher email marketing August 22, 2014

For many marketers, having department budgets of more than $1 million would be an absolute dream. Imagine all the fantastic possibilities for direct marketing programs...

Writing Effective InMail and Sales Emails: Don't Ask for the Appointment

Jeff Molander August 22, 2014

Here's my best tip on writing effective sales emails or LinkedIn InMail messages: Don't ask for the appointment. Instead, earn permission for a discussion. Then,...

How Retailers Can Fight Against Slowing E-Commerce Sites

Tammy Everts August 19, 2014

Even for top retailers, tackling web performance is like aiming at a constantly moving target. As soon as you've gotten a bead on one...