How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.


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GrubHub Goes the Distance with a 12-Part Email Drip Campaign

GrubHub Goes the Distance with a 12-Part Email Drip Campaign July 23, 2015

Join Direct Marketing IQ Senior Content Editor Melissa Ward as she takes you through a drip campaign from online food delivery service GrubHub, which,...

uberX Marks the Spot

First Things First, I’m the Cheapest July 23, 2015

Getting around here in Philly isn't very hard. Even though for me, the vast majority of the city is easily accessible within a short bike...

5 Tips to Rekindle Your Unengaged Relationships

Thomas Sather July 23, 2015

They call it a honeymoon phase for a reason: It's only temporary. The key — and challenge — to developing a top email program...

The Next Generation of E-Commerce

Next Generation July 21, 2015

The times, they are a changing. But aren't they always? True, but today, we're at the forefront of a digital revolution. "Change or die," they...

Content and Contests: Two Key Items in Zoro's Toolbox

Being Heard July 10, 2015

A recent Zoro email, or "Zmail," is a good example of the company's prospecting strategy. It focuses on hearing safety issues, providing a healthy dose... Takes Different Approach With Halfsies Email

Let’s Go Halfsies July 9, 2015

It’s July, and that means tons of emails promoting special summer deals are flooding the Who's Mailing What! inbox. Online retailer caught our...

The Anatomy of a Stellar Checkout Page

July 9, 2015

Never underestimate the power of a well-designed and well-executed checkout page. The shopping cart may seem pretty straightforward on your e-commerce website, but the truth...

3 Ways Your Brand Can Have its Own Amazon ‘Prime Day’

Prime Day July 7, 2015

Just when you think e-commerce giant couldn't get any bigger, it does. Celebrating 20 years of being in business, Amazon is throwing an inaugural...

Etsy Misses an Opportunity With its Email ‘Personalization’

Etsy Email June 30, 2015

I get emails from online craft-goods marketplace Etsy pretty much daily. And without exception, they end up heading right for the trash. I'm almost always...

illy Brews Up Model Trigger Email Campaign

Don’t Get Left Behind June 26, 2015

Remarketing to consumers — i.e., using website browsing activity to dictate segmentation — is what makes well-done trigger emails so powerful. Smart marketers can develop...