How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.


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Greetings & Salutations: 5 Questions You Need to Answer Before Writing Your Next Email or Letter

Pat Friesen Headshot December 18, 2014

Hey (YourNameGoesHere), I bet you're wondering what this article is all about. I've just given you a couple of clues.  Our topic today is salutations...

How to Optimize Emails for a Multi-screen Audience

Thomas Sather December 18, 2014

Today, your customers are multi-screen users, and it's unlikely that people are solely consuming your content and emails on only a smartphone, or only a...

LG Builds Customer Loyalty With Soft Sell

Sharing Secrets December 18, 2014

When I needed a new TV a few months ago, just in time for football season, I headed to one of the nearby big box...

Catalogers Using More Free Shipping Offers

Catalogers Using Free Shipping December 18, 2014

There’s been a slight increase in free shipping offers by catalogers over the past five years. A review of offers received by Who’s Mailing What!...

Don’t Just Ho-Ho-Hope Your Emails Get Opened: 3 Tips for Click-Worthy Communications This Holiday Season

email December 17, 2014

This time of year, everything is at a premium—especially time. This presents a major challenge to marketers: How do you create a click-worthy message that...

Black Friday’s Permanent Scars?

Black Friday December 17, 2014

Black Friday is dead. While the death might seem to have been breathtaking and quick — a drastic 11 percent drop in sales over Thanksgiving...

Amazon Glitch Leads to Items Being Sold for Almost Nothing

Amazon logo December 15, 2014

Christmas is a time of giving but, as far as retailers are concerned, it isn't necessarily a time of giving away. Yet on Saturday,...

5 Shades of Pop-Up Email Acquisition on-enter gated pop-up. December 15, 2014

As marketers, one of the biggest challenges we face is growing our marketing list at a rate higher than our attrition. On average, companies report...

Super Saturday Rush: 4.1% Growth for Holiday 2014 Still Expected, Says NRF

xmasgift December 12, 2014

Marketers may have been a bit disappointed in Black Friday revenues, but December's may brighten their Holiday 2014 spirits. Consumer trends are still on track...

Forget the Hype — Amazon Not Opening Store in New York City

Amazon logo December 12, 2014

Back in the fall, reports were rampant that would open a physical store in midtown Manhattan in time for the holiday rush. The online...