How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.
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Email Applied : 5 Ways to Grow Your Email Marketing Revenues
Imagine you could do just five things to improve your email results. Each could give you an incremental lift...
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Special Report: : 3 Email Marketing Trends for 2013 and Beyond
In a keynote presentation at eM+C's (sister brand of Retail Online Integration ) All About eMail Live! conference earlier this... -
7 Deadly Sins of Digital Marketing
Wieden + Kennedy's partnership with Vimeo for Old Spice. The Milwaukee's Best viral video featuring Will Ferrell. Oreo's Super Bowl... -
ASPCA and Its Effective Use of Color
Since 2005, orange has been the "official color" of the American Society for the Prevention of Cruelty to Animals (ASPCA).... -
Capital One 360 Makes It Simple
Last year, Capital One bought up ING Direct and made the awkward transition from the hip, orange-branded Dutch company to... -
Friday Taking Over Thursday for Email Send?
As any email marketer knows, Tuesday through Thursday has dominated the "send days" for years, but recent evidence from April...
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Email Applied : 5 Ways to Grow Your Email Marketing Revenues
June 2013
Imagine you could do just five things to improve your email results. Each could give you an incremental lift in opens, clicks and conversions,...
Special Report: : 3 Email Marketing Trends for 2013 and Beyond
June 2013
In a keynote presentation at eM+C's (sister brand of Retail Online Integration ) All About eMail Live! conference earlier this year, David Daniels, CEO and...
7 Deadly Sins of Digital Marketing
May 16, 2013
Wieden + Kennedy's partnership with Vimeo for Old Spice. The Milwaukee's Best viral video featuring Will Ferrell. Oreo's Super Bowl Twitter takeover. If only all...
ASPCA and Its Effective Use of Color
May 16, 2013
Since 2005, orange has been the "official color" of the American Society for the Prevention of Cruelty to Animals (ASPCA). According to the organization's website,...
Capital One 360 Makes It Simple
May 16, 2013
Last year, Capital One bought up ING Direct and made the awkward transition from the hip, orange-branded Dutch company to red-and-blue American company that most...
Friday Taking Over Thursday for Email Send?
May 16, 2013
As any email marketer knows, Tuesday through Thursday has dominated the "send days" for years, but recent evidence from April in the Who's Mailing What!...
Email Volume for Airlines
May 16, 2013Email Volume for Airlines Southwest Airlines American Airlines Delta Airlines Frontier Airlines US Airways Continental Airlines United Airlines AirTran Airways British Airways Virgin America...
How Do You Write the Perfect Headline?
May 14, 2013
Perfect? Wouldn’t it be subjective to say what’s perfect? Nah. From the point of view of a marketing writer of 25 years (yeah, that’d be...
Men's Wearhouse Revamps E-Commerce Site
May 14, 2013
Men’s Wearhouse has launched a revamped version of its e-commerce site which features upgrades and personalized features that improve the overall online shopping experience, from...
3 Ways to Beat Amazon With Data
May 13, 2013
Amazon is winning and competing with the company is hard, but every e-commerce business must have a strategy to address the Amazon juggernaut. With the...
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