How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.


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3 IMM Trends to Watch in 2015

Stephanie Miller January 13, 2015

Happy New Year! As we look ahead this year with confidence in our ability to reach those aggressive goals and objectives, it seems that all...

And the Winner is … Symphony Commerce

big show 2015 January 13, 2015

Symphony Commerce, a commerce-as-a-service platform provider that works with enterprise-level retailers, won the Digital Commerce Startup of the Year competition during the National Retail...

How Ugg is Optimizing the Online Shopping Experience

NRF Big Show 2015 January 13, 2015

In an exclusive interview yesterday with Retail Online Integration at the National Retail Federation's Big Show in New York City, Chad McCutchen, director of omnichannel...

There’s an Ad for That: Apple Watch Gets First Ad Platform

Apple Watch Ad January 8, 2015

"There's an ad for that," might not ever fly as a tagline for Apple's forthcoming Apple Watch, but it doesn't make the statement any less...

Mobile Email Now Rules Email Response Rates

Email at sign gear January 8, 2015

The email marketing benchmark is set. Among 8.7 billion emails sent in Q3 2014 by 140 marketers in 13 industries, open rates rose while click...

Alibaba Competitor Wanda E-Commerce Raises $161M at $3B Valuation January 6, 2015

China-based Wanda E-Commerce, which hopes to position itself as a rival against Alibaba, has raised one billion RMB (about $161 million) in funding from investment...

5 Tips to Welcome Your Email Customers in the New Year

Email at sign gear January 6, 2015

A new year means new resolutions—make one of them the resolution to craft the perfect welcome to your email program. Welcome emails are an important...

How Marketers Can Reach Online Americans

A.T. Kearney e-commerce graphic January 5, 2015

Of U.S. Internet users, more than half may be connected to the Web during almost every waking hour of their lives, and a lot of...

5 Resolutions for Digital Marketing in 2015

2015 January 5, 2015

With 2014 finally closed, it is time to look towards the new year for digital marketing trends and developments that will shape online sales across...

Calvin Klein Revamps E-Commerce Strategy to Address Mobile Growth

Calvin_Klein_logo December 23, 2014

Fashion label Calvin Klein has initiated a global e-commerce expansion strategy, for which mobile and social will play significant roles in providing a seamless customer...