How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.
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H&M Under Fire for Using Computer-Generated Models
Swedish fashion chain H&M has admitted to using computer-generated models to showcase a range of collections on its ...
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7 Site Redesign Strategies for a Better Customer Experience
High-impact customer experiences are the heart and soul of successful multichannel retailing. The development of multiple channels is clearly... -
Holiday Spending Online Approaches $20 Billion for First 34 Days of the Season
For the holiday season to date, nearly $20 billion has been spent online, marking a 15 percent increase... -
Retail Groups Lash Out After Amazon Announces Price Check App Promotion
A day after Amazon announced that it would give shoppers up to $15 for using its Price Check app... -
Display Ads: 10 Tips for Getting Started with Direct Response Marketing Campaigns
If you’re creating display ads and have certain direct response goals to meet, there are a few standards your ads... -
Video: Newark element 14 Boosts Conversions, Average Order Values With Website Personalization Tool
Newark/element 14, a cross-channel retailer of electronic components, has leveraged LivePerson's LP Marketer website personalization tool to help it realize...
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H&M Under Fire for Using Computer-Generated Models
December 9, 2011
Swedish fashion chain H&M has admitted to using computer-generated models to showcase a range of collections on its website. The virtual models look...
7 Site Redesign Strategies for a Better Customer Experience
December 8, 2011
High-impact customer experiences are the heart and soul of successful multichannel retailing. The development of multiple channels is clearly a priority, but many...
Holiday Spending Online Approaches $20 Billion for First 34 Days of the Season
December 8, 2011
For the holiday season to date, nearly $20 billion has been spent online, marking a 15 percent increase from the corresponding days last...
Retail Groups Lash Out After Amazon Announces Price Check App Promotion
December 8, 2011
A day after Amazon announced that it would give shoppers up to $15 for using its Price Check app in a brick-and-mortar...
Display Ads: 10 Tips for Getting Started with Direct Response Marketing Campaigns
December 8, 2011If you’re creating display ads and have certain direct response goals to meet, there are a few standards your ads need to meet. To drive...
Video: Newark element 14 Boosts Conversions, Average Order Values With Website Personalization Tool
December 8, 2011
Newark/element 14, a cross-channel retailer of electronic components, has leveraged LivePerson's LP Marketer website personalization tool to help it realize significant gains in conversion rate...
IBM to Acquire DemandTec to Expand Cloud-based Analytics for Smarter Commerce
December 8, 2011
IBM (NYSE: IBM) and DemandTec (Nasdaq: DMAN) today announced that the two companies have entered into a definitive merger agreement for IBM to acquire DemandTec...
10 Steps to Getting Your Email Message Just Right
December 7, 2011
Having a strong email marketing plan—blended with effective email copywriting tips—will go a long ways toward the creation of successful email marketing programs....
The Dos and Don'ts of Managing Email Subscriber Complaints
December 7, 2011
Subscriber complaints are the No. 1 reason for marketers’ reputation problems. The most common way for subscribers to report your email as spam is...
10 Email Mistakes That Cause Campaigns to Underperform (and How to Fix Them)
December 7, 2011I've been in the email marketing industry a long time—more than 10 years—which means I've pretty much seen it all. But what surprises me the...
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