How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.


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It's All in the Share and the Buzz

Social Media April 10, 2014

In an era when just about everyone has a Facebook page, why did President Barack Obama, the Ford Motor Co. and Ian Somerhalder turn to...

Denny's Daily Zinger: Google Fleeces the World

Zinger Google results April 10, 2014

Third-party hotel booking sites can mislead consumers. This is the situation: Customers search for a particular hotel and click on a link. They think they've...

King Arthur Flour Blends Content With Offers

KAF Sends a Delicious Email April 10, 2014

King Arthur Flour (KAF)—America's oldest flour company founded in 1790—not only puts its products on the shelves of grocery stores across the country, but...

E-Commerce Firms Advise Merchants About the Heartbleed Bug

Heartbleed April 10, 2014

eBay, Etsy, PayPal and others had advice for online merchants who are worried about the Heartbleed bug. A bug in a system used by many...

How Many Emails are Too Many?

Email Image April 10, 2014

With over 145 billion emails sent annually, averaging 9,000 emails a year per user, marketers are constantly wondering, "How much email is too much?" Clients...

Twitter Rolls Out Its Facebook-Like Profile Redesign

Twitter vs. Facebook April 9, 2014

Twitter is gradually rolling out a major redesign of user profiles. The new look, which Twitter was testing in February, adds a lot more user...

Does Google’s Ad Change Help or Hurt Marketers?

Google AdWords logo April 9, 2014

Have you noticed that Google's search results look different lately? In mid-March, Google tweaked the search results page layout. The most notable change, from a...

Loehmann’s, Legendary Discount Retailer, Will Reopen as an Online Store

Loehmann's April 9, 2014

Loehmann's will live again … but this time you won't have to worry about elbowing your way through the communal dressing room to get those...

Online Retailers Scramble to Assess Heartbleed Vulnerability

ecommerce April 9, 2014

When the people in charge of keeping websites secure and sensitive data private are running scared, you know it's time to worry. A vulnerability called...

5 Things Every Email Marketer Should Know

Email Image April 9, 2014

Every email marketer should have a strong understanding of how email works, including how it's delivered and displayed, privacy practices, and direct marketing fundamentals. Years...