How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.


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Aristotle’s 5 Email Messaging Strategies That Get Results

Wendy Johnson headshot June 18, 2015

What does an ancient Greek rhetorician know about email messaging? Aristotle knew how to captivate his audience and drive them to action. While the word...

Van Winkle’s Wakeup Call for Sleep(y) Industry

The Newsletter June 18, 2015

I used to think that sleep was a pretty uncomplicated thing, aside from occasional post-race backaches. That notion was put to rest by an e-newsletter...

Uber Gets an A+ for its Direct Mail and Email Marketing!

Uber Gets an A+ for its Direct Mail and Email Marketing!  June 18, 2015

For Peggy Hatch, her favorite app, hands down, is Uber! Uber is a private car service that is fast and easy to use, but what...

DomiNoNo — Let Unhittable Pitch Lead Your Campaign to Victory

Domino's No-Hitter Email June 17, 2015

On June 10th, Domino’s teamed up with to promote a free pizza to celebrate the season’s first no-hitter the night before by San Francisco...

New Pig's Welcome Emails Set the Right Tone

Be Thankful June 12, 2015

When a prospect signs up for your company’s email program, it’s vital to reach out quickly to thank them and make an offer. New Pig,...

Celebrating Graduates’ Achievements: A Look at 7 Emails

Dare to Dream June 5, 2015

Graduation season is upon us. Since late April, the Who’s Mailing What (WMW!)inbox has received emails promoting special deals that promise a high degree of...

How Frequency Drives Email Marketing Success

Kris Sakaluk, Yesmail June 5, 2015

For today's marketers, frequency is one of the most important factors of an email campaign. However, many email marketers fall into the same trap. They...

Presidential Subject Lines: What Can We Learn From Early Candidates?

Email keyboard June 4, 2015

A lot has changed since 2012 (let alone 2008), and those running for president have many options for reaching various constituencies. One thing that hasn't...

Delicious Offers From Dana's Bakery

Delicious Macaron Images Support the Offer June 4, 2015

Summer is almost on our doorstep, and savvy marketers know to use the look and feel of the carefree beach season in their campaigns....

Who's Mailing What! Categories With Most PDFs Viewed

June 4, 2015

The following Top 10 lists are based on direct mail and email offer PDFs viewed by Who's Mailing What! members from May 2014 to...