Email

How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.

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5 Tips to Keep Good UX Freelancers

Experience Meter December 2014

Once you find the right freelancers for the project, make sure you make them feel like a key part of the team, and keep them...

E-commerce Link : Seeking Experience

Cristin Siegel Headshot December 2014

Having hired many user experience (UX) freelancers, and now taking on the role of a freelancer myself, I know how difficult it can be to...

Nuts & Bolts- Email : Inbox Mischief Managed

Email mischief December 2014

"Eleven percent missing in action, 6 percent destroyed …" While these grim statistics might sound like a report from the frontlines of war, they actually...

Message & Media : Riddle Me This ...

Pat Friesen Headshot December 2014

Most of you reading this probably aren't copywriters. Instead you're the people who provide input to writers; the professionals tasked with creating marketing messages that...

After Dec. 8, Will SCOTUS Force E-commerce Sites to Collect State Sales Tax?

DMA vs. Brohl path to SCOTUS November 20, 2014

Right now, e-commerce marketers have to keep track of laws in 50 states and collect taxes—or not—accordingly. After Dec. 8, all that could change. The...

5 Important Answers to Your Email Testing Questions

Matt Byrd, Email Marketing Manager, Litmus November 20, 2014

Marketers have been proclaiming the importance of A/B testing for years, but we don't always practice what we preach as deadlines and last-minute edits get...

Mail... Kimp? Podcast Ad Wins Hearts and Minds

Mail Kimp November 20, 2014

If you've heard any episode of the criminally addicting podcast, Serial , then you've probably also heard the adorable pre-roll advertisement from email marketing solution...

Mighty Leaf Tea Gives Email Subscribers a Gift for Their Time

Give Your Time, Get a Discount November 20, 2014

As it gets colder and winter creeps closer — especially for those of us in the Mid-Atlantic and Northeast — the idea of a warm,...

How to Encourage Impulse Buys When Shopping Online

Rich Scamehorn November 20, 2014

Many online retailers are looking for ways to increase impulse buys among shoppers. How can retailers catch the eye of online shoppers, who have...

Retarget Abandoned Carts With Discounts and 72% of Millennials Say They’ll Buy

e-commerce November 19, 2014

Shipping costs and required registration are the biggest reasons surveyed consumers say they'll abandon shopping carts, but an average of 54 percent say they'll buy...

 
 
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