How-to articles, trend reports, analysis and news about email marketing, including email relevancy, segmentation, creative, rendering, deliverability, list building, retention, testing and more.


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Case Study : Automated Enthusiasm

WE New Arrivals May 2015

Triggered email accounts for just 2 percent of Wine Enthusiast's mail volume, but 25 percent of its email revenue. That 2 percent is also outperforming...

Riddle Me This : What Tech Do You Need to Make Content Marketing Manageable?

Joe Pulizzi May 2015

Somewhere between getting caught up in the hype cycle and being left in the dust, there's an amount of technology that's just right to get...

Riddle Me This : Are Subscriber- or Date-based Actions Best in Triggered Email Campaigns?

JasonRodriguez May 2015

Marketing technology, and more specifically, the exact tech you need to get your marketing campaigns where they need to be, should be at the forefront...

Email Is a Product, Not an Advertisement

Eventful sign-up May 2015

Customers don't choose to receive your print advertisements, your search and display ads, or even some of your direct mail. Email is different....

The Evolution of Storytelling

May 2015

With content marketing becoming more and more important to the integrated marketing strategy of 2015, how can you make yours the absolute best? You've got...

Marketing Technology Liberates and Enables

Tableau technology May 2015

Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for...

Get With the Program

Optimization May 2015

Even though the Association of National Advertisers (ANA) declared "programmatic" the word of 2014, marketers self-admittedly lack deep knowledge and understanding of it. The ANA...

Runner’s World Email Makes Every Step Count

A Single Focus April 23, 2015

It was when my lower back started to hurt that I was glad I had clicked on the latest email from Runner’s World. After a...

Who's Got Your Number?

Pat Friesen Headshot April 23, 2015

Numbers (Arabic numerals such as 2, 15 and 783) are powerful fuel for copy and content writers. They can grab a scanner's attention; make your...

Fundraising/Nonprofit Categories in WMW!

April 23, 2015

Fundraising/Nonprofit Categories in WMW! Direct Mail Offers Health/Handicapped (20.1%) Social Action/Causes (14.3%) Animals/Wildlife (12.1%) Environment (8.3%) Politics (8%) Children (7.9%) Culture (5.4%) Local Relief...