DirectMarketingIQ Site Map

• Activity Highlights: B-to-B
• One to Watch: Google
• Anatomy of a Control: World Wildlife Foundation
• Stat of the Month: Financial Services
• Archive Observations: With A Little Help From My Friends
• Direct Mail Spotlight: Graham Medical
• The Future of Direct Mail
• 6 Ways to Survive High Postage Costs
• Knowledge Is Power
• Raising the Profile With DVD Mail
• Editor's Note: IDMs Next Chapter
• Banks Cut Some Mail Costs, Improve Offers
• Anatomy of a Control: World Wildlife Foundation
• Straight Talk: Brand and Direct Work Together
• Strategy Session: 7 Ways to Win at Sweepstakes
• Five email mistakes ... and how to avoid them
• Archive Report: Insurers Address Economic Fears
• One to Watch: Colonial Penn Life Insurance
• DM Spotlight: Plain-Jane Voucher Gets Makeover
• Mail Watch: Travel Firms Hit Hard by Recession
• Get More Multichannel Muscle
• Im Thinking VDP . . . but Wheres the List?
• The Plain-Jane Voucher Gets a Makeover
• Vocus on Data
• Against the Odds
• Deepening the Experience
• Anatomy of a Control: The Plum Card
• Premium Watch: Retailers Try to Get Prospects to Stores or Websites
• Ed Note: A Big-Time Test
• Straight Talk: Evolution of the Voucher
• Nine ways to write a better sales letter
• Stat of the Month: Retail
• Archive Observations: Survey Says, Back to School & Grand Controls
• Strategy Session: 5 Big Ideas You Haven't Tried Yet
• Archive Report: Fundraising
• One to Watch: Democratic Congressional Campaign Committee
• Direct Mail Spotlight: AFAR Magazine
• Stat of the Month: Telecom
• Archive Observations: A Political Battle Royale
• Editor's Note: Savings-driven Spending
• Editor's Note: Savings-driven Spending
• Two Kinds of Headlines -- Which Should YOU Be Using?
• Mail Watch: Nonprofits Make Minor Adjustments
• Surviving Publishing’s Cosmic Shift
• Peer-to-Peer Mail
• Conveying the Starkness of ‘Forever’
• Multiple Choices
• Triple Integration: Campaigns, Media and Measurement
• AFAR Magazine Starts From Scratch
• 5 Big Ideas You Haven’t Tried Yet
• Straight Talk: Getting Certified for the Future
• Activity Highlights: Colleges
• One to Watch: Cornell College
• Direct Mail Spotlight: Disneyland Resort
• Archive Observations: More Resources For Human Resources
• Premium Watch: Publications Use Relevant Gifts
• Stat of the Month: Join/Attend/Be Listed
• 7 Rules to Testing in a Down Economy
• Mobile in the Marketing Mix
• Disney's Self-Mailer Rolls Out Value
• Tricycle Magazine Perfecting a #10
• Partners in Change
• A Pre-emptive Strike
• Salem College Markets to iGen
• Premium Watch: Publications Use Relevant Gifts
• Mail Watch: Telecom Mail Showing the Economy’s Pinch
• Straight Talk: A Conversation Starter
• Editorial Notebook: Failure Not an Option
• How to Guarantee Direct Response Success
• Activity Highlights: Financial Services
• One to Watch: Chase Manhattan Bank
• Strategy Session: Making Mail More Relevant
• Stat of the Month: Continuity & Clubs
• Archive Observations: Colleges, Pharmacies & Our Grand Control Update
• Direct Mail Spotlight: The Other, More Responsive Youth Market
• Dissecting a Simple Winning Order Card
• Part II: The Power of the Newsletter
• The Other, More Responsive Youth Market
• Big, Smart and Personal
• Moving With the Times
• Coin-Operated Control
• Transporting Recipients to Another World
• A Funny Business Mailing
• Mail Watch: Publishers Forced Back to Vouchers
• Editor's Notebook: Direct Rail
• Strategy Session: Making Mail More Relevant
• Straight Talk: DM Unemployment Bottoming Out?
• Which works better: "Image" or direct response advertising?
• Activity Highlights: Join/Attend/Be Listed
• One to Watch: The New York Botanical Garden
• DM Spotlight: Consumer Reports
• Stat of the Month: Fundraising
• Archive Observations: Financial Freedom For Seniors
• Straight Talk: Postal Service Under Pressure
• 5 Ways to Get Your Website Up to Speed
• Part I: The Power of the Newsletter
• Consumer Reports Shows What It's Got
• Art That Moves
• It's Now in the Cards
• Renewing With a Basic Voucher
• Beam Mail Up, Scotty!
• Mail Watch: Same as It Ever Was for Associations
• Anatomy of a Control: Nutrition Health Newsletter
• Premium Watch: Telecommunications
• Editor's Notebook: The Rules Have Changed
• Straight Talk: Postal Service Pressured From All Sides
• Sweat the Details, Then Reap the Profits
• Direct Mail Highlights: Retail Drivers
• One to Watch: Omaha Steaks
• Direct Mail Spotlight: The Economist
• Stat of the Month: Insurance
• Archive Observations: A Look at the Ex-Files
• First Up: Lift Letters
• Make It Personal
• Midyear Ins and Outs
• Ed Note: Publishing or Direct Marketing?
• First Up: Why the Lift Letter Deserves a Rebirth
• Mail Watch: Merchandise Marketers Go All Out
• Minor Elements That Make a Major Impact
• Straight Talk: Perfecting Your Copywriting Craft
• Strategy Session: Anti-social Media
• Searching for a Cure
• Before and After
• The Economist Addresses the Economy
• When Creativity Can Kill
• Mailing Activity Highlights: Publications
• One to Watch: Consumer Reports Money Advisor
• Direct Mail Spotlight: Eastman Kodak
• Stat of the Month: Merchandise
• Archive Observations: Celebrating Two Great Men
• First Up: Testimonials
• Famous Mail
• The Obama Effect, Part II: 20 Takeaways for Multichannel Fundraisers
• A Clear Winner
• A Test That Captured the Changing Times
• Premium Watch: Making the Donor Part of History
• Mail Watch: B-to-B Firms’ Tactics Solidify
• Editor's Notebook: The Bright Side
• First Up: 6 Tips for Customer Testimonials
• Straight Talk: Time to Start Socializing?
• Anatomy of a Control: A Major Acquisition
• Asking Around an Event
• Eight Ways To Create Money-making Headlines
• Mail Activity Highlights: Telecomm
• One to Watch: Cox Communications
• Direct Mail Spotlight: Life Line Screening
• Stat of the Month: Publishing
• Archive Observations: Healthy New Year?
• First Up: Newlyweds
• Mail Activity Highlights: Fundraising
• One to Watch: World Vision
• Direct Mail Spotlight: Garden & Gun
• The Obama Effect, Part I: 20 Takeaways for Multichannel Fundraisers
• 30 Ways to Amp Up a Renewal Series
• Betting on a Winner
• A Key Stop Along the Way
• Strategy Session: A Question of Strategy
• Straight Talk: The Reuse Revolution in Direct Mail
• Are You Using This Great Direct Response Motivator?
• Editor's Notes: The Year of 2008
• Archive Observations: Where the Boys ... Aren't
• First Up: Holiday Note Cards
• Ed Note: Radical Resiliency
• First Up: 4 Highlights in Holiday Note Card Packages
• Aiming for a Hit Series
• Writing a Christmas Package in July
• Room for Growth
• Insurance Firms Go With Power Premiums
• Part II: Psychology of the Mailer
• Loyalty Pays: Hang On to Your Best Customers
• Nonprofits Hold Steady
• Anatomy of a Control: A Vision for Growth
• Straight Talk: Guess-free, Waste-free Marketing
• Seven Ways To Get Your Envelopes Opened
• Archive Observations: The Power of Choices
• Stat: Investments
• First Up: Political Fundraising
• Secrets of Successful Fulfillment Mailings: 7 Valuable Tips
• Strategy Session: Think Like a Direct Marketer
• Straight Talk: Creating a Higher Level of Engagement
• Part I: Psychology of the Mailer
• A Winning Test
• Not Just An Ask: A Survey
• Part II: Decoding the Intelligent Mail Barcode
• Publication Volume Up and Testing Flat
• Examined Efforts: Publishing
• THE NEWS FEED
• Anatomy of a Control: Signed, Affixed, Sealed and Delivered
• A Product Positioning Case Study: Southwest Airlines Is Sitting Pretty
• Required Marketing!
• 5 Ways to Market to Credit-Crunched Consumers
• A ‘Jumbette’ Stands Out in the Mail
• The International Rescue Committee uses a celebrity endorsement and a controversial topic in its latest test : Taking a Risk
• Cash It or Leave It
• Nonprofits’ Premiums Get Back in the Game
• Marketing in Turbulent Times
• Part 1: Decoding the Intelligent Mail Barcode
• Insurers Maintain Year-Over-Year Trends
• Examined Efforts: Insurance
• Signed, Affixed, Sealed and Delivered
• The Measurable Magic of Direct Marketing
• Slow It Down
• A Roundup of Political Fundraising Tactics
• Renewing the New
• A Different Tone of Voice