Search results for Strategy
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Found 92 item(s). Displaying 1-15
Direct Marketing Day @ Your Desk 2012 Virtual Conference & Expo
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
Are Your Audience-Building Efforts Suffering Due to Consumer Privacy Concerns?
February 2, 2012 From Webinars & Virtual Events
Few greater priorities exist for publishers today than growing their audiences, across multiple platforms, for both paid-content revenue and lead-generation efforts.
Especially as more and more audience-acquisition efforts are conducted via digital methods, customer privacy and mistrust over the potential use of their personal data have been growing concerns, and can throw a wrench into otherwise effect audience-development initiatives.
Join Publishing Executive for this thought-provoking and solution-driven webinar that will explore:
Click here to view this free webinar today!
Couldn't make it on February 2nd? No problem! Publishing Business webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.
February 2, 2012 From Webinars & Virtual Events
Few greater priorities exist for publishers today than growing their audiences, across multiple platforms, for both paid-content revenue and lead-generation efforts.
Especially as more and more audience-acquisition efforts are conducted via digital methods, customer privacy and mistrust over the potential use of their personal data have been growing concerns, and can throw a wrench into otherwise effect audience-development initiatives.
Join Publishing Executive for this thought-provoking and solution-driven webinar that will explore:
- The effects of consumer mistrust on your ability to capture subscribers and data
- Privacy issues and concerns that have escalated with the advent of mobile apps and digital editions, as well as the use of social media to build audience
- Tactics you can use to alleviate your audience's concerns over privacy and, therefore, help grow your audience
- The importance of creating and communicating privacy policies, for all platforms, including social media and mobile apps, that can actually help your audience-acquisition efforts
- How you can optimize landing pages to increase audience comfort levels with sharing data
Click here to view this free webinar today!
Couldn't make it on February 2nd? No problem! Publishing Business webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.
45 Integrated Marketing Ideas (That Work!) in 45 Minutes with All-Star Panel (2011 InterACT! Virtual Show session)
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
With so many channels potentially...
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
With so many channels potentially...
45 Integrated Marketing Ideas (That Work!) in 45 Minutes with All-Star Panel (2011 InterACT! Virtual Show session)
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
With so many channels potentially...
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
With so many channels potentially...
October 25, 2011 From Bookstore
PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact,...
Top 10 A/B Tests: Real Life Creative Samples and Results Data to Inspire You - As seen during the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo
June 17, 2011 From Webinars & Virtual Events
In this session, orginally part of the 2011 Direct Marketing Day @ Your Desk Virtual conference & Epox, we will share real-life e-commerce, email, lead...
June 17, 2011 From Webinars & Virtual Events
In this session, orginally part of the 2011 Direct Marketing Day @ Your Desk Virtual conference & Epox, we will share real-life e-commerce, email, lead...
Messages That Break Through the Clutter: 2011's Winning Campaigns from Every Channel - As seen during the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo
June 17, 2011 From Webinars & Virtual Events
What messages will win? With more channels employed in virtually every marketing campaign, the sheer number of messages that prospects are getting is going up...
June 17, 2011 From Webinars & Virtual Events
What messages will win? With more channels employed in virtually every marketing campaign, the sheer number of messages that prospects are getting is going up...
June 1, 2011 From BNET
Businesses of all kinds are seeing their relationships with customers transformed by new digital technologies and behaviors. Companies that used to sell to end consumers solely via retail channels, suddenly find themselves selling directly via their websites and mobile apps. Businesses that used to communicate only...
Best Practices on Protecting Your Greatest Asset: Your Audience Data
March 8, 2011 From Webinars & Virtual Events
Whether you're a consumer, business-to-business, association or any other type of publisher, you know that your most valuable asset is your customer data.
It's...
March 8, 2011 From Webinars & Virtual Events
Whether you're a consumer, business-to-business, association or any other type of publisher, you know that your most valuable asset is your customer data.
It's...
January 27, 2011 From News
We're excited to announce that in collaboration with Target Marketing, Direct Marketing IQ will put on our first virtual show, Direct Marketing Day @ Your Desk - a Virtual Conference & Expo on March 15, 2011. Featuring the top experts …
5 Ways to Use a Deadline to Super-charge Response
December 16, 2010 From Inside Direct Mail Weekly
Adding a deadline to your offer can make or break a deal. Why? It gives your customer an ultimatum, "Act now or forever lose out." If you aren't using deadlines online and offline, you should be.
December 16, 2010 From Inside Direct Mail Weekly
Adding a deadline to your offer can make or break a deal. Why? It gives your customer an ultimatum, "Act now or forever lose out." If you aren't using deadlines online and offline, you should be.
December 16, 2010 From Inside Direct Mail Weekly
What makes a new house begin to feel like a new home? It's not an easy question to answer, but generally speaking, it's about dealing with lots of little details. Over the years, there have been plenty of mailings that have targeted this niche. Despite the lingering recession, Americans are increasingly on the move, nearly 4.4 million in the first four months of the year. A recent mailing by Citibank illustrates this well.
Are Direct Mailers Using Social Media?
November 18, 2010 From Inside Direct Mail Weekly
Asking direct mailers about whether or not they use social media in their marketing strategy is a bit like asking anyone in their 30s, 40s or 50s if they've seen the movie The Social Network. "I've heard it's good, but haven't gotten around to it." So, are many direct mailers taking advantage of this popular, yet unproven form of communication?
November 18, 2010 From Inside Direct Mail Weekly
Asking direct mailers about whether or not they use social media in their marketing strategy is a bit like asking anyone in their 30s, 40s or 50s if they've seen the movie The Social Network. "I've heard it's good, but haven't gotten around to it." So, are many direct mailers taking advantage of this popular, yet unproven form of communication?
How to Hire the Right Writer
November 11, 2010 From Inside Direct Mail Weekly
While I don't hire writers myself, I work with clients who do. And one of my clients asked me to share the following public service message with anyone who will ever need to hire a professional writer - freelance or in-house. The message is simple, but important.
November 11, 2010 From Inside Direct Mail Weekly
While I don't hire writers myself, I work with clients who do. And one of my clients asked me to share the following public service message with anyone who will ever need to hire a professional writer - freelance or in-house. The message is simple, but important.
Laser-Guided Geographic Targeting, Part II
October 28, 2010 From Inside Direct Mail Weekly
In part one, I discussed how geographic targeting is the lifeline for any business that depends on reaching consumers based on physical location. Previously confined to offline marketing channels, now such targeting can work in sophisticated ways for both offline and digital approaches.
October 28, 2010 From Inside Direct Mail Weekly
In part one, I discussed how geographic targeting is the lifeline for any business that depends on reaching consumers based on physical location. Previously confined to offline marketing channels, now such targeting can work in sophisticated ways for both offline and digital approaches.
