Search results for Strategy

Found 134 item(s)

Found 134 item(s). Displaying 1-15
All About eMail Virtual Conference & Expo 2014
November 13, 2014 From Webinars & Virtual Events
The teams at eM+C and Target Marketing are proud to present the 2014 All About eMail Virtual Conference & Expo, happening live and online on November 13th, from 10:00 - 4:30 p.m. ET.
Click here...
Identifying Benchmarks and Using Analytics to Drive Digital Magazine Growth
November 11, 2014 From Webinars & Virtual Events
Digital magazines have enabled publishers to measure audience engagement and content performance with a level of sophistication that was unfathomable in print. Yet many publishers are not taking the time to review key analytics and make improvements that will increase audience engagement and drive revenue. Based on proprietary data from...
Brunch & Learn: 7 Email Tests to Run Today (and Tomorrow)
November 4, 2014 From Webinars & Virtual Events
Marketers have been preaching the importance of A/B testing for years. The ease of getting instant data from tests to boost campaign performance is a main perk of working in digital marketing. Unfortunately, we don't all always practice what we preach. Deadlines and last-minute edits sometimes get in the way,...
Standing Out in Social Media: How to be heard when Facebook and Twitter control the microphone
October 23, 2014 From Webinars & Virtual Events
Reaching your own followers on social media without paying extra for "promoted posts" is getting harder than ever. Facebook has famously decimated organic reach for brand pages. Now Twitter says they're going to start applying an algorithm to its feed. And, of course, Instagram is owned by Facebook, so it...
7 Ways to Tailor Content to Prospects and Customers
October 8, 2014 From Webinars & Virtual Events
To be successful in today's buyer-driven world, marketers must deliver relevant and engaging content throughout every step along the path to purchase. Unfortunately, too many marketers are still stuck managing simple drip nurture programs - sending out "a one size fits all" newsletter or product announcement every few weeks.
Webinar Express: How to Match Your B2B Content to Your Sales Funnel
October 6, 2014 From Webinars & Virtual Events
It's often challenging for B2B marketers to identify where leads are in the sales cycle and how to determine when and what kind of content/offers those leads would best respond to.
In this rapid-fire webinar, leading authority on Internet direct marketing, Reggie Brady provides B2B marketers with a plan...
The 5 Steps to Profit with Google AdWords
September 16, 2014 From Webinars & Virtual Events
Paid search is the Othello of marketing channels: A minute to learn, a lifetime to master. That accessibility, and a few early, easy sales, can make it seem like child's play. But it's not. And the more of its strategy you master, the more rewarding it will be to your...
Repurposed Content: Smart Move or Lazy Marketing?
September 11, 2014 From Who's Mailing What! Report
With more than 90 percent of businesses using content marketing as an integral part of their marketing strategies, the pressure to create more and more content that users would love to lap up is rising every minute. But where is one supposed to get fresh new ideas to promote the same product or service every single day? How many different takes can one give to brands that fulfill very specific needs? Enter content repurposing.
How Publishers are Forging a Path to Digital Profitability
September 10, 2014 From Webinars & Virtual Events
Publishers have spent the past 10 to 20 years getting content ready for digital applications. But many publishers are yet to see the returns they anticipated. Editorial teams have been reorganized, new staff allocated, workflows updated, and new tools implemented -- all to support digital products while simultaneously revisiting the...
Content, For the Win!
August 7, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Integrated Marketing Virtual Conference & Expo - now on-demand until 11/11/14! Read on for more details about this particular webinar, and click below to register for the show on-demand, or to get more information about...
Webinar Express: Web 4.0 – Creating a Highly Personalized Digital Experience
July 21, 2014 From Webinars & Virtual Events
Creating a personalized web experience requires a digital strategy that defines your target audience (personas), how they interact with your website (context), and where personalization occurs for the best user experience possible. By showing targeted calls-to-action during the buyers' journey, Ektron customers can increase engagement by 57%, thereby improving lead...
Webinar Express: Web 4.0 – The Future of Personalization
July 7, 2014 From Webinars & Virtual Events
Providing a personalized experience for your site visitors is the next step in the evolution of the web. With 74% of online consumers frustrated by websites that show generic content instead of relevant offers, your organization has a great opportunity to personalize the digital experience and improve customer satisfaction.  So...
Webinar Express: Integration Ignites Inbound Leads for Marketing & Sales
June 23, 2014 From Webinars & Virtual Events
Customers today have many touch-points, as a marketer you need to ensure you are optimizing campaign success by ensuring your customers receive personalized and relevant content. One sure fire way to do this is to fuel your inbound leads so that their critical information quickly moves from your Marketing Automation...
The Best Outbound Lead Generation Strategies: Tips and tools to drive more leads and better leads
May 13, 2014 From Webinars & Virtual Events
Inbound marketing gets a lot of attention these days, but don't overlook the benefits and power of outbound direct marketing, especially for lead generation. Outbound marketing allows marketers to fish in the ponds that have the right audience for their message and to control lead volumes. With the right strategies...
Brunch & Learn: Direct Mail: 10 Mistakes to Avoid
April 29, 2014 From Webinars & Virtual Events
Direct mail is expensive. A single mistake can cost you big time. In this webinar you'll get a high-level look at the 10 avoidable mistakes when using direct mail.
Direct marketing veteran Gary Hennerberg shares his top 10 list of mistakes to avoid in direct mail. For this presentation,...
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