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Search results for Strategy

Found 133 item(s)

Found 133 item(s). Displaying 1-15
Content, For the Win!
August 7, 2014 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2014 Integrated Marketing Virtual Conference & Expo - live on 8/7/14! Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest...
 
Webinar Express: Web 4.0 – Creating a Highly Personalized Digital Experience
July 21, 2014 From Webinars & Virtual Events
Creating a personalized web experience requires a digital strategy that defines your target audience (personas), how they interact with your website (context), and where personalization occurs for the best user experience possible. By showing targeted calls-to-action during the buyers' journey, Ektron customers can increase engagement by 57%, thereby improving lead...
 
Webinar Express: Web 4.0 – The Future of Personalization
July 7, 2014 From Webinars & Virtual Events
Providing a personalized experience for your site visitors is the next step in the evolution of the web. With 74% of online consumers frustrated by websites that show generic content instead of relevant offers, your organization has a great opportunity to personalize the digital experience and improve customer satisfaction.  So...
 
Webinar Express: Integration Ignites Inbound Leads for Marketing & Sales
June 23, 2014 From Webinars & Virtual Events
Customers today have many touch-points, as a marketer you need to ensure you are optimizing campaign success by ensuring your customers receive personalized and relevant content. One sure fire way to do this is to fuel your inbound leads so that their critical information quickly moves from your Marketing Automation...
 
The Best Outbound Lead Generation Strategies: Tips and tools to drive more leads and better leads
May 13, 2014 From Webinars & Virtual Events
Inbound marketing gets a lot of attention these days, but don't overlook the benefits and power of outbound direct marketing, especially for lead generation. Outbound marketing allows marketers to fish in the ponds that have the right audience for their message and to control lead volumes. With the right strategies...
 
Brunch & Learn: Direct Mail: 10 Mistakes to Avoid
April 29, 2014 From Webinars & Virtual Events
Direct mail is expensive. A single mistake can cost you big time. In this webinar you'll get a high-level look at the 10 avoidable mistakes when using direct mail.
 
Direct marketing veteran Gary Hennerberg shares his top 10 list of mistakes to avoid in direct mail. For this presentation,...
 
How to Make Every Customer Touch Point Count!
April 3, 2014 From Webinars & Virtual Events
Marketers today have access to some of the most powerful marketing and customer communication tools ever devised. With every message you send — no matter what the channel — you have the opportunity to strengthen your relationship and build loyalty. You also have the ability to really tick your customers...
 
Next-Level Content Marketing
March 25, 2014 From Webinars & Virtual Events
Nearly 90% of Target Marketing readers are using content marketing, but I bet for most of you that means whitepapers and blog posts, with perhaps an ebook thrown in. How can you take your content marketing and lead generation program to the next level? By taking advantage of the many...
 
Brunch & Learn: Direct Marketing on a Shoestring Budget
March 19, 2014 From Webinars & Virtual Events
Not every marketer can afford the mega data warehouse or a fully integrated campaign with all the flashy bells and whistles. Nonetheless, there are plenty of cutting-edge direct marketing strategies - including savvy content marketing tactics - that even the smallest budgets can afford to drive business forward.
 
Marketing...
 
Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:
http://virtualshow.directmarketingiq.com/register?source=004

As in years past, sessions explore direct marketing...
 
Old Rules for New Marketing: How Modern Marketing Builds on Traditional Strategies (2014 Direct Marketing Day @ Your Desk Virtual Conference Session)
March 13, 2014 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo.

Data-driven marketing is "the new black" in customer engagement.  What many successful multi-channel marketers are finding out is that our roots in good old direct and...
 
Webinar Express: Website Analytics that Actually Matter
March 7, 2014 From Webinars & Virtual Events
It's easy to get caught up in the world of website analytics. Pageviews, CTR, visitors, channels, referrals, and the list of terms goes on. Many of us struggle to understand which metrics are important for our business and how to improve results based on the data. Do you know which...
 
The New Google: How to Keep Your Pages on Top of Search Results in 2014
February 12, 2014 From Webinars & Virtual Events
Pandas, Penguins and Humming Birds, oh my! Trying to follow search engine optimization (SEO) best practices in 2013 was like a watching a marathon of When Animals Attack. What the heck does it take to make it to the top of your customer's and prospects top searches?

...
 
Direct Marketing Day @ Your Desk 2014
Direct Marketing IQ and Target Marketing Announce 4th Annual Virtual Conference and Expo
January 22, 2014 From News
The teams at Direct Marketing IQ and Target Marketing are proud to present the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, happening live and online on Mar. 13, from 10 a.m. EST - 5 p.m. EST.
 
Profiting from the Magic of Marketing Metrics
Profiting from the Magic of Marketing Metrics
September 25, 2013 From Bookstore

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:

  • What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable?
  • How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value?
  • How to understand the relative economics between customer acquisition, retention and CRM.
  • How to measure the funnel process and which improvements will have the most impact.

Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts. 


 
 
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