Search results for Strategy

Marketing Manifesto
June 10, 2013 From Bookstore
Topics in the Marketing Manifesto include:

• The future of marketing
• Marketing and sales standards
• Permission-based marketing
• Preparing, predicting and performing campaigns
• Integrating marketing into corporate governance and marketing leadership

Sierra Trading Post Gets Attention With “Staff Picks”
May 6, 2013 From Who's Mailing What! Report
Sierra Trading Post is primarily a discount clothing cataloger that adds customers to their email file after an order, naturally. Most email messages follow the standard subject line custom. But on April 30, Sierra Trading Post went with a different tactic.

8 Quick Tricks to Get More Clicks, Calls & Mailed-in Responses
April 18, 2013 From Inside Direct Mail Weekly
The goal of response is the common denominator for cross-channel marketing messages. This includes both copy and content. Digital media has given new importance to what's long been key to writing successful direct mail: The call to action (CTA)! If your CTA doesn't tell your reader what you want him to do, how to do it and why he should, your response is minimized. Here are some quick tricks for …

Valuable Content Marketing
March 4, 2013 From Bookstore
Readers will learn:

• The content options available and how to choose the right channel
• What type of information to post on social networking, business blogs and websites 
• How to define your market niche
• How to increase SEO 
• And so much more!

Creating Content That Connects ... and Generates Response
February 28, 2013 From Inside Direct Mail Weekly
To write copy and content that connects, you have to understand what makes your reader tick. That's why writers ask so many questions about the audience. And why those of you who provide us with input need to be prepared to answer them!

Mastering Mobile Marketing
February 26, 2013 From Bookstore
Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all industry sectors.

With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most renowned experts in mobile to give you crucial advice about how to proceed and succeed with this exploding channel. 

Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
February 7, 2013 From Bookstore

• How Online Games, Cartoons, Apps, Infographics and More Can Boost Your Business 
• Signs, Banners, Giveaways, Packaging and Experiential Marketing that Inspires and Persuades 
• Modern Ways to Use Posters, Brochures, and More to Compel Your Audience

Digital & Direct Marketing Goose
December 27, 2012 From Bookstore
Marketing expert German Sacristan helps marketers achieve success in this age of digital media. You'll learn:

• How to ensure a better ROMI (return on market investment) through Sacristan's simple, functional, easy to reference outline and methodical processes.
• Fundamentals of marketing, sales and communication and how they apply in the world of digital media.
• And much more!

IMC Handbook
December 13, 2012 From Bookstore
Readings from experts with tips and tricks of the trade on:

• Solving Marketing Problems with an Integrated Process
• B2B Marketing and Lead Generation
• Consumer Privacy: Knowing Your Customers Without Really "Knowing" Them
• Using Web 2.0 to Connect, Build, and Sell with a Marketing Upgrade
• And much more!

Plus: Over 20 case studies from companies like Allstate, Amtrak, Hallmark and Lane Bryant!

Big Data Analytics: Turning Big Data into Big Money
December 4, 2012 From Bookstore

This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.

• Reveals big data analytics as the next wave for businesses looking for competitive advantage
• Takes an in-depth look at the financial value of big data analytics
• Offers tools and best practices for working with big data

166 Proven Marketing Strategies for Retail Success
October 5, 2012 From Bookstore
Piggybacking on “Retail Trends Revealed,” here is volume two of the Retail Competitive Intelligence Report: “166 Proven Marketing Strategies for Retail Success.” Yes, adding up all the best practices in this report ends up with 166, each valuable in its own right to boost your retail IQ in this fiercely competitive marketplace. Get best practices for integrated marketing campaigns including:

• Email
• Direct mail
• Mobile
• Social
• Web optimization
• And more!

The New Content Marketer—Winning Strategies for Driving Results with Video and Social Media
September 27, 2012 From Webinars & Virtual Events
As the digital landscape evolves and mainstream media transforms, marketers are developing new strategies for engaging with consumers. In today's social world, marketers must make sure they are attracting consumers and sustaining their attention-not just interrupting them with ads.

At every stage of the customer lifecycle, online video and...

Marketing in the "Pinteresting" World of Booming Social Media (2012 Publishing Business Virtual Conference session)
September 13, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 Publishing Business Virtual Conference & Expo.

We all know social media's important - but not necessarily how best to use it, and in what context. A panel of experts explain what's what (and what's next)...

Opening Keynote: Integrated Marketing Strategy and The Big Picture (2012 Integrated Marketing Virtual Conference session)
August 16, 2012 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2012 Integrated Marketing Virtual Conference on-demand. Read on for more details about this particular webinar, and click below to register to view the archived show, or to get more information about the rest of the show...

Closing Keynote Panel: Attribution and How to Optimize Your Marketing Spend
August 16, 2012 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 Integrated Marketing Virtual Conference.

The missing link in multichannel marketing continues to be identifying out which channels influenced the sale, and how many marketing dollars that touch was worth. Join some of the biggest names...