Search results for Strategy

Found 137 item(s)

Found 137 item(s). Displaying 1-15
Email Mixology: Balancing Demand Gen and Demand Response
December 3, 2014 From Webinars & Virtual Events
Email marketing is known as one of the most effective channels out there for demand response marketing. From chasing up abandoned carts, responding to activity in other channels and targeting offers based on subscriber profile data, email is the perfect 1-2-1 channel that reaches almost the entire online population, is...
Webinar Express: The 3 Keys to Marketing Transformation
November 17, 2014 From Webinars & Virtual Events
If your marketing feels stuck in the stone age and your view of the customer is muddy, here's how to transform your ROI with a clearer view of your customers and everything you know about them.

Learn 3 Business Benefits of:
Integrating marketing systems to have a...
Jeremy Zimmerman
Welcome to the 7th Era: Content Marketing Master Class NYC Looks Forward
November 13, 2014 From DirectMarketingIQ Insider

I just got back from my first Content Marketing Master Class—Nov. 10's NYC event—and I am beyond thrilled about the possibilities for the CM world! Everything has changed, and keeps continuing to change, and the speakers that the Content Marketing Institute lined up for the day were absolutely on point about how it's time to change or be changed by the seismic shifts happening in the marketing world.

All About eMail Virtual Conference & Expo 2014
November 13, 2014 From Webinars & Virtual Events
The teams at eM+C and Target Marketing are proud to present the 2014 All About eMail Virtual Conference & Expo, now available on-demand until 2/17/15.
Click here to learn more/access for FREE.
As in...
Identifying Benchmarks and Using Analytics to Drive Digital Magazine Growth
November 11, 2014 From Webinars & Virtual Events
Digital magazines have enabled publishers to measure audience engagement and content performance with a level of sophistication that was unfathomable in print. Yet many publishers are not taking the time to review key analytics and make improvements that will increase audience engagement and drive revenue. Based on proprietary data from...
Brunch & Learn: 7 Email Tests to Run Today (and Tomorrow)
November 4, 2014 From Webinars & Virtual Events
Marketers have been preaching the importance of A/B testing for years. The ease of getting instant data from tests to boost campaign performance is a main perk of working in digital marketing. Unfortunately, we don't all always practice what we preach. Deadlines and last-minute edits sometimes get in the way,...
Standing Out in Social Media: How to be heard when Facebook and Twitter control the microphone
October 23, 2014 From Webinars & Virtual Events
Reaching your own followers on social media without paying extra for "promoted posts" is getting harder than ever. Facebook has famously decimated organic reach for brand pages. Now Twitter says they're going to start applying an algorithm to its feed. And, of course, Instagram is owned by Facebook, so it...
7 Ways to Tailor Content to Prospects and Customers
October 8, 2014 From Webinars & Virtual Events
To be successful in today's buyer-driven world, marketers must deliver relevant and engaging content throughout every step along the path to purchase. Unfortunately, too many marketers are still stuck managing simple drip nurture programs - sending out "a one size fits all" newsletter or product announcement every few weeks.
Webinar Express: How to Match Your B2B Content to Your Sales Funnel
October 6, 2014 From Webinars & Virtual Events
It's often challenging for B2B marketers to identify where leads are in the sales cycle and how to determine when and what kind of content/offers those leads would best respond to.
In this rapid-fire webinar, leading authority on Internet direct marketing, Reggie Brady provides B2B marketers with a plan...
The 5 Steps to Profit with Google AdWords
September 16, 2014 From Webinars & Virtual Events
Paid search is the Othello of marketing channels: A minute to learn, a lifetime to master. That accessibility, and a few early, easy sales, can make it seem like child's play. But it's not. And the more of its strategy you master, the more rewarding it will be to your...
Repurposed Content: Smart Move or Lazy Marketing?
September 11, 2014 From Who's Mailing What! Report
With more than 90 percent of businesses using content marketing as an integral part of their marketing strategies, the pressure to create more and more content that users would love to lap up is rising every minute. But where is one supposed to get fresh new ideas to promote the same product or service every single day? How many different takes can one give to brands that fulfill very specific needs? Enter content repurposing.
How Publishers are Forging a Path to Digital Profitability
September 10, 2014 From Webinars & Virtual Events
Publishers have spent the past 10 to 20 years getting content ready for digital applications. But many publishers are yet to see the returns they anticipated. Editorial teams have been reorganized, new staff allocated, workflows updated, and new tools implemented -- all to support digital products while simultaneously revisiting the...
Content, For the Win! (2014 Integrated Marketing Virtual Conference Session)
August 7, 2014 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2014 Integrated Marketing Virtual Conference & Expo.

What's the secret to being found, liked, shared, trusted and loved in the online marketing world of 2014? Not to mention making some money and growing your business? It's content....
Webinar Express: Web 4.0 – Creating a Highly Personalized Digital Experience
July 21, 2014 From Webinars & Virtual Events
Creating a personalized web experience requires a digital strategy that defines your target audience (personas), how they interact with your website (context), and where personalization occurs for the best user experience possible. By showing targeted calls-to-action during the buyers' journey, Ektron customers can increase engagement by 57%, thereby improving lead...
Webinar Express: Web 4.0 – The Future of Personalization
July 7, 2014 From Webinars & Virtual Events
Providing a personalized experience for your site visitors is the next step in the evolution of the web. With 74% of online consumers frustrated by websites that show generic content instead of relevant offers, your organization has a great opportunity to personalize the digital experience and improve customer satisfaction.  So...
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