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comScore Chart of Mobile and Desktop Viewing
5 Keys to Improving the Mobile Viewing Experience
July 9, 2015 From Who's Mailing What! Report
In the old days just a short two or so years ago, marketers and creatives didn't need to worry about their websites being mobile-friendly. Not that it wouldn't be helpful to have a mobile-friendly site, but there was a low percentage of site visitors accessing websites with their smartphones. At the end of 2014, comScore reported that 66.8% of all mobile subscribers had a smartphones. It also reported combined mobile web and applications account for 60% of time users consume digital media, leaving just 40% for desktop viewing.
 
Brunch & Learn: 50 Things You Must Know to Build Winning Direct Marketing Programs
April 23, 2015 From Webinars & Virtual Events
It seems like the modern marketer has to be able to do it all, which can be daunting. And when it comes to direct mail, a marketer can't afford to make mistakes. Thankfully, seasoned direct marketing expert Bob Hacker is ready to share his tactics and strategies he has used...
 
Getting More Donations with Responsive Design (2014 FundRaising Success Virtual Conference Session)
December 11, 2014 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2014 FundRaising Success Virtual Conference & Expo.

Have you ever wondered why you're not getting more donations on your website?

Join us for this session as we uncover the mysteries of responsive design for your nonprofit...
 
Big Data, Little Data: What's the Difference and What Do You Do With It All? (2014 FundRaising Success Virtual Conference Session)
December 11, 2014 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at 2014 FundRaising Success Virtual Conference & Expo.

Fundraisers are constantly being advised to collect data on their donors and other supporters. But there are all kinds of data to be gathered and all kinds of things...
 
Brunch & Learn: 7 Email Tests to Run Today (and Tomorrow)
November 4, 2014 From Webinars & Virtual Events
Marketers have been preaching the importance of A/B testing for years. The ease of getting instant data from tests to boost campaign performance is a main perk of working in digital marketing. Unfortunately, we don't all always practice what we preach. Deadlines and last-minute edits sometimes get in the way,...
 
Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:
http://virtualshow.directmarketingiq.com/register?source=004

As in years past, sessions explore direct marketing...
 
Pat Friesen Headshot
19 Tips for Writing Effective Email Subject Lines
December 19, 2013 From Who's Mailing What! Report
Many thanks to those who attended last week's standing-room-only "Writing Effective Email Subject Lines" Brunch & Learn webinar. Based on participation, it's a very hot topic. And for good reason, because subject line optimization is one of the fastest, most-cost-effective strategies for increasing reader engagement and visits to your website.
 
Standing Out in Mailbox with Size, Shape and Sound
Standing Out in Mailbox with Size, Shape and Sound
November 20, 2013 From DMIQ TV
In an age of smaller mail, dimensional mail pieces get noticed more than ever by consumers and businesses alike — especially when they employ larger...
 
Ethan Boldt
The Direct Mail Divide — 6 Big Trends in 6 Major Industries
November 14, 2013 From Who's Mailing What! Report
We tend to view the direct mail industry as a whole, including the myriad trends that we glimpse in the flowing mailstream. But the reality is that each vertical — such as nonprofits or travel — can be rather different is how it's using mail in terms of format type, format size and personalization, for example. Reviewing mailing data from the first six months of 2013 and comparing it to 2012 and 2011 reveals …
 
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & Beyond
November 7, 2013 From Webinars & Virtual Events
Here's a staggering fact: According to an August study, more email is read on a mobile device than on a desktop email client - and 30 percent of consumers read their email exclusively on their mobile devices. Gulp.
 
In other words, if you're not designing your email to be...
 
Ethan Boldt
Are We Witnessing a Gradual Downsizing of the Mail?
October 31, 2013 From Who's Mailing What! Report
We knew this day would come: The day when the mail started to get smaller. Between postal costs, more efficient formats and the growing desire among prospects to read shorter copy, the writing was on the wall for larger mail pieces (categorized as any format larger than a 6"x9" envelope) for the past few years.
 
Brunch & Learn: Direct Mail Trends and Practices That Increase Response
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
 
Pat Friesen Headshot
14 Ways to Motivate Your Prospect
October 17, 2013 From Who's Mailing What! Report
How do you motivate a procrastinator? You can kick start response in any channel by adding urgency to your marketing message. Building urgency is an effective response-driver when it's used appropriately and provides real value. Here are some urgency-building tips for writers of email, direct mail, landing pages, websites and mobile advertising
 
Direct Mail Humor
Can Direct Mail Be Funny? If So, Should It Be!?
October 3, 2013 From Who's Mailing What! Report
A bowling ball smashing a printer — that's the first thing I thought of a couple of months ago when Mazarine Treyz, proprietor of Wild Woman Fundraising, asked me if direct mail could be funny. The trouble is, I couldn't think of any other examples besides a postcard for AMF Bowling Centers.
 
Pat Friesen Headshot
Read This Before You Mail Another Postcard
August 22, 2013 From Who's Mailing What! Report
Don't get me wrong. I admire the postcard as a direct mail format. Marketers on tight budgets love postcards. They're also fast-and-simple to produce. But fast and cheap aren't necessarily sound reasons to mail thousands postcards without even considering other direct mail formats.
 
 
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