Search results for Testing
Found 76 item(s)
Found 76 item(s). Displaying 1-15
February 2, 2012 From DMIQ TV
Looking at recent publishing mail from The Who's Mailing What! Archive, two very different efforts from Consumer Reports really jumped out at us. Both mail...
January 26, 2012 From DMIQ TV
Direct marketing 101: What's the outer envelope for? Copywriter Hershell Gordon Lewis famously said, "The only purpose of the carrier envelope, other than...
January 18, 2012 From DMIQ TV
Nonprofits have always had to compete with each other for donors and their dollars, but rarely have they been so open about this competition than...
January 13, 2012 From DMIQ TV
In our pilot episode of Direct Mail Smackdown, two holiday packages go head-to-head. Paul Bobnak, the Director of the Who's Mailing What! Archive,...
January 5, 2012 From Inside Direct Mail Weekly
In an ideal world, you would always have an adequate budget and plenty of time for all your direct mail tests. But here in the real world, things don't always work out that way. To survive in direct mail, you need a few tricks up your sleeve for improving results when time is short and the budget is lean. Here are 12 quick, easy and cheap testing ideas.
December 15, 2011 From Inside Direct Mail Weekly
For those of you who aren't direct mail writers or designers, you may not realize the range of response-influencing decisions that go into creating effective envelopes — outer and reply envelopes. If you're an approving manager or someone who gives creative input, you need to understand how envelope copy and design work together to get mail pieces opened.
November 30, 2011 From DMIQ TV
Everyone knows that Thanksgiving is the time of year for giving thanks, but some nonprofits also believe it's also a great time to simply give....
November 16, 2011 From DMIQ TV
Insurance marketing is often about comparing rates between companies. In the letter for an effort selling hospital insurance, AAA asks a prospect to imagine his...
November 9, 2011 From DMIQ TV
Can you have too much of a good thing?
Memorial Sloan Kettering’s latest direct mail effort has switched up their current control (in...
November 9, 2011 From DMIQ TV
Can you have too much of a good thing?
Memorial Sloan Kettering’s latest direct mail effort has switched up their current control (in...
November 3, 2011 From Inside Direct Mail Weekly
"A nickel ain't worth a dime anymore." People aren't logical about the way they perceive money and value. That means you have to test not just prices, but price presentations. Which is best, $24 per year or $2 per issue? How about $7.50 per month or 25¢ per day? I recently had success presenting a $149.95 a month Internet service as "less than 1/2¢ per minute."
Can Your Direct Mail Campaign Answer These 5 Questions?
November 3, 2011 From Inside Direct Mail Weekly
In DirectMarketingIQ's first FREE webinar, "New Response-Boosting Design & Techniques for Direct Mail," on Tuesday, two esteemed inventors and practitioners in the direct mail field showed the myriad ways to boost response. After all, in most direct mail sectors today, Plain Jane doesn't cut it for the average prospect. The medium is practically begging to be used in better, more inventive ways.
November 3, 2011 From Inside Direct Mail Weekly
In DirectMarketingIQ's first FREE webinar, "New Response-Boosting Design & Techniques for Direct Mail," on Tuesday, two esteemed inventors and practitioners in the direct mail field showed the myriad ways to boost response. After all, in most direct mail sectors today, Plain Jane doesn't cut it for the average prospect. The medium is practically begging to be used in better, more inventive ways.
November 2, 2011 From DMIQ TV
At DMIQ, perhaps our favorite category among the 200-strong group housed in the Who's Mailing What! Archive is "Cultural Organizations." These folks —...
October 26, 2011 From DMIQ TV
Two recent mailings — one from a cemetery and one from a cremation service — get a prospect to think about the inevitable. Check out...
October 19, 2011 From DMIQ TV
It’s Ho-Ho-Holiday Catalog Time!
Catalogs — it’s all about wants vs. needs! Does DMIQ Chief Evangelist Peggy Hatch really need those cute flats on...
