Search results for Testing

Friday Taking Over Thursday for Email Send?
May 16, 2013 From Who's Mailing What! Report
As any email marketer knows, Tuesday through Thursday has dominated the "send days" for years, but recent evidence from April in the Who's Mailing What! shows that that may finally be shifting. The last 30 days of email received (over 20,000 emails a month) had Friday taking the lead, narrowly, over Thursday and Tuesday.

Nutrition Action Healthletter: Getting the Outer Opened
May 16, 2013 From Who's Mailing What! Report
According to the great Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." Over the past few decades, the Nutrition Action Healthletter, published by the Center for Science in the Public Interest, has proven to be one of the champions at this task, with a succession of outers that have succeeded against various tests.

Brands Are Listening, But They’re Not Hearing: The 7 Keys to Increasing Engagement
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

Cross-Channel Copywriting — Strategies to Start Using NOW!
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

How to Make Your Landing Page a Game Changer
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get...

The Do's and Don'ts of Writing for Engagement
December 13, 2012 From Inside Direct Mail Weekly
I recently was headed out of town to lead a workshop on The Do's and Don'ts of Writing Successful Direct Mail Copy. As part of the prep, I dissected what I do every day and why I do it. No surprise, the same techniques that work for writing direct mail copy also apply to developing digital content …

9 Reasons to Reconsider the Classic Mail Piece
December 13, 2012 From Inside Direct Mail Weekly
Many catalogers who had backed away from print — or stopped printing entirely — are now refocusing on their print catalog core. In my consulting business, I'm hearing clients (who would prefer not to be identified) say, "Our catalogs are profitable again," "Catalogs are our main sales driver," and "Catalogs are our first-line prospecting vehicle." What's driving the reinvestment in print catalogs?

Use Color and Typography to Boost Response to Your Campaign
December 13, 2012 From Inside Direct Mail Weekly
Mishandling creative will impede success in any direct marketing environment, be it online or in print. No matter how strong the concept, if the creative fails in any way — the copy or the design — it will never perform as well. And within the broad realm of creative, one of the most important tools for driving success — and one of the least understood — is color.

Seeing through a Donor's Eyes
September 28, 2012 From Bookstore
As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.

You'll learn how to make a persuasive case for everything: 

• From your Annual Drive
• To your Planned Giving Program
• To your Capital Campaign 

Design & Formats for Boosting Direct Mail Response
September 24, 2012 From Bookstore

“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.

Full of best practices from designers and copywriters for increasing response with design, color, typography, formats and components

Eight Principles of Sustainable Fundraising
September 10, 2012 From Bookstore

Nonprofit board members and volunteers are often anxious when confronted with the task of raising money. In Eight Principles of Sustainable Fundraising, Larry C Johnson walks individuals through practical steps to reshape fundraising strategies and see donors as people who want to invest in a worthwhile cause or organization. After all, fundraising isn’t a hard sell or difficult task—it’s offering others the opportunity to give.

Cross-Channel Fundraising Tips and Trends
August 21, 2012 From Bookstore

“Cross-Channel Fundraising Tips and Trends” is a high-level study of fundraising marketing, as we pulled endless amounts of data from our direct mail and email archives and are presenting the current fundraising trends, including comparisons of 2011 to 2010, as well as giving a glimpse of how 2012 is shaping up. You'll get:

• Direct mail and email stats and trends
• Winning techniques for premiums, freemiums and donor strings
• Multichannel fundraising best practices

And much more! 

2012 Retail Marketing Trends - DMIQ TV Video
July 27, 2012 From DMIQ TV
Learn about the current cross-marketing trends (mail, email, mobile and more) that are sweeping the retail industry, courtesy of Direct Marketing IQ and Retail Online...

Fast15: E-mail, Mobile, Web and more! 30 Tips in 15 Minutes
July 17, 2012 From Webinars & Virtual Events
Featuring: Margaret Battistelli Gardner, Editor in Chief, FundRaising Success and Joe Boland, Managing Editor, FundRaising Success
Duration: 15 minutes
Sponsor: Blue State Digital

This installment of FundRaising Success' Fast15 series is all about technology, and is sponsored by Blue State Digital.

Whether you're talking about e-mail, Web, mobile,...

Generate More Orders with a Package Insert Program
June 28, 2012 From Inside Direct Mail Weekly
Do you have a package insert program? If not, you should. Here's why. Whether you call them piggyback or package inserts, ridealongs or bouncebacks, their mission is to cost-effectively generate orders from current customers. Unfortunately, package inserts aren't viewed by many writers and designers as …