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Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014
March 13, 2014 From Webinars & Virtual Events
The teams at Direct Marketing IQ and Target Marketing are proud to offer the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, now available on-demand until 6/17/14.

Click here today to check it out:
http://virtualshow.directmarketingiq.com/register?source=004

As in years past, sessions explore direct marketing...
 
Pat Friesen Headshot
19 Tips for Writing Effective Email Subject Lines
December 19, 2013 From Who's Mailing What! Report
Many thanks to those who attended last week's standing-room-only "Writing Effective Email Subject Lines" Brunch & Learn webinar. Based on participation, it's a very hot topic. And for good reason, because subject line optimization is one of the fastest, most-cost-effective strategies for increasing reader engagement and visits to your website.
 
Standing Out in Mailbox with Size, Shape and Sound
Standing Out in Mailbox with Size, Shape and Sound
November 20, 2013 From DMIQ TV
In an age of smaller mail, dimensional mail pieces get noticed more than ever by consumers and businesses alike — especially when they employ larger...
 
Ethan Boldt
The Direct Mail Divide — 6 Big Trends in 6 Major Industries
November 14, 2013 From Who's Mailing What! Report
We tend to view the direct mail industry as a whole, including the myriad trends that we glimpse in the flowing mailstream. But the reality is that each vertical — such as nonprofits or travel — can be rather different is how it's using mail in terms of format type, format size and personalization, for example. Reviewing mailing data from the first six months of 2013 and comparing it to 2012 and 2011 reveals …
 
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & Beyond
November 7, 2013 From Webinars & Virtual Events
Here's a staggering fact: According to an August study, more email is read on a mobile device than on a desktop email client - and 30 percent of consumers read their email exclusively on their mobile devices. Gulp.
 
In other words, if you're not designing your email to be...
 
Ethan Boldt
Are We Witnessing a Gradual Downsizing of the Mail?
October 31, 2013 From Who's Mailing What! Report
We knew this day would come: The day when the mail started to get smaller. Between postal costs, more efficient formats and the growing desire among prospects to read shorter copy, the writing was on the wall for larger mail pieces (categorized as any format larger than a 6"x9" envelope) for the past few years.
 
Brunch & Learn: Direct Mail Trends and Practices That Increase Response
October 29, 2013 From Webinars & Virtual Events
Register for this free webinar to learn from the direct mail trends and practices that are sweeping the industry ... many of which will result in boosting your direct mail response. All of this latest marketing intelligence will come from the most extensive database of direct mail in the world....
 
Pat Friesen Headshot
14 Ways to Motivate Your Prospect
October 17, 2013 From Who's Mailing What! Report
How do you motivate a procrastinator? You can kick start response in any channel by adding urgency to your marketing message. Building urgency is an effective response-driver when it's used appropriately and provides real value. Here are some urgency-building tips for writers of email, direct mail, landing pages, websites and mobile advertising
 
Direct Mail Humor
Can Direct Mail Be Funny? If So, Should It Be!?
October 3, 2013 From Who's Mailing What! Report
A bowling ball smashing a printer — that's the first thing I thought of a couple of months ago when Mazarine Treyz, proprietor of Wild Woman Fundraising, asked me if direct mail could be funny. The trouble is, I couldn't think of any other examples besides a postcard for AMF Bowling Centers.
 
Pat Friesen Headshot
Read This Before You Mail Another Postcard
August 22, 2013 From Who's Mailing What! Report
Don't get me wrong. I admire the postcard as a direct mail format. Marketers on tight budgets love postcards. They're also fast-and-simple to produce. But fast and cheap aren't necessarily sound reasons to mail thousands postcards without even considering other direct mail formats.
 
Go Big to Get Noticed
Slick Self-Mailers That Get the Sale
August 8, 2013 From Who's Mailing What! Report
Every month, I sit down with Paul Bobnak at a big round table in our archive, and we pour over the mail. We spot some trends, and inevitably see some outstanding mail alongside some, well, lousy iterations. One format that's here to stay is the self-mailer, including the postcard and any mailing that isn't contained in a typical envelope (or box). It's no big mystery why they continue to be mailed.
 
Peter Fogel
6 Reasons You're NOT Increasing Online Traffic & Conversions
July 25, 2013 From Who's Mailing What! Report
There's no getting around it: It's a jungle in cyberspace. Each online marketer bows to the 800-pound Google Gorilla, trying to please The Beast so as to reach the equivalent of top-of-the searches nirvana. In reality, it's the little things you do that can help drive more targeted traffic, keep it, analyze it — and further serve your customers. Here are six reasons you're not increasing online traffic ... and grabbing more market share.
 
Pat Friesen Headshot
11 Tips for Creating Subject Lines That Get Opened
June 26, 2013 From Who's Mailing What! Report
Subject lines may look simple to write, but they're not. Similar to outer envelope teasers, subject lines are gatekeepers that can keep readers out ... or invite them in. So, it's no surprise that there's more to creating successful ones than just stringing together words. Direct response writers know every detail counts.
 
Star symbol in email
Has a Star Crashed Your Email Party Yet?
June 13, 2013 From Who's Mailing What! Report
In the age of smartphones, text messaging and general digital overload, getting people to open your emails has never been more problematic. While that's true for personal emails to friends, it's obviously even more the case for marketers. Unlike the mail piece that can entice with color, images, font size and format, email's fate rests almost entirely on that measly subject line ... those 10 to 50 characters that vie for the prospect's attention.
 
Nutrition Action Healthletter's Current Control
Nutrition Action Healthletter: Getting the Outer Opened
May 16, 2013 From Who's Mailing What! Report
According to the great Herschell Gordon Lewis, "the only purpose of the carrier envelope, other than keeping its contents from spilling out onto the street, is to get itself opened." Over the past few decades, the Nutrition Action Healthletter, published by the Center for Science in the Public Interest, has proven to be one of the champions at this task, with a succession of outers that have succeeded against various tests.
 
 
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