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eLearning: Webinars & Virtual Trade Shows

The Target Marketing Group (TMG) eLearning team is proud to present a robust library of webinars and virtual events (see below). All eLearning offerings are live, interactive, educational events for industry professionals. As an attendee, you can view a webinar or attend a virtual trade show using your home or office computer. All you need is a Flash player and a set of computer speakers!

Read on for a list of all of our upcoming and archived eLearning events. The TMG editorial team continuously reviews the listings on this page, so you can be sure that all of the archived events contain timely information that will benefit you and your business.

Questions? Let us know by calling (215) 238-5358 or e-mail us at cswebinars@napco.com.

Interested in information about sponsoring a Target Marketing Group webinar? Click here.

Upcoming eLearning Events

Brunch & Learn: Direct Mail: 10 Mistakes to Avoid

(Apr 29, 2014)
  • Time/Duration: 12:30 p.m. (ET)/9:30 a.m. (PT); 45 min
  • Speakers: Gary Hennerberg, President, Hennerberg Group Inc.
  • Sponsored by: Act-On Software
 

Archived eLearning Events

Brunch & Learn: Direct Marketing on a Shoestring Budget

(Mar 19, 2014)
  • Duration: 45 min
  • Speakers: Carolyn Goodman, President/Creative Director, Goodman Marketing Partners
  • Sponsored by: Act-On Software
 

Direct Marketing Day @ Your Desk Virtual Conference & Expo 2014

(Mar 13, 2014)
  • Sponsored by: Act-On Software | Marketo | Modern Postcard | AtTask, Inc. | ON24 | and more!
 

Brunch & Learn: USPS 2014 – Uncertainties and Opportunities Mailers Need to Know

(Feb 19, 2014)
  • Duration: 45 minutes
  • Speakers: Brian Kurtz, Executive Vice President, Boardroom Inc. and Jody Berenblatt, Senior Advisor, GrayHair Advisors
  • Sponsored by: US Monitor
 

Brunch & Learn: Turn Turkeys Into Eagles! Over 50 Ways to Create a Direct Mail Winner or Fix a Loser – FAST!

(Feb 6, 2014)
  • Duration: One hour
  • Speakers: Bob Hacker “The smartest direct marketer I ever met.” -Denny Hatch
  • Sponsored by: High Performance DM
 

Brunch & Learn: Mapping Out Your Email Calendar – How to plan ahead so you can send the right message at the right time for maximum results

(Jan 29, 2014)
  • Duration: 45 minutes
  • Speakers: Reggie Brady, President, Reggie Brady Marketing Solutions
  • Sponsored by: Act-On Software
 

Brunch & Learn: Writing Effective Email Subject Lines

(Dec 12, 2013)
  • Duration: 45 min
  • Speakers: Pat Friesen, Copywriter/Content Developer, Author of The Cross-Channel Copywriting Handbook; Ethan Boldt, Chief Content Officer, Direct Marketing IQ
  • Sponsored by: Act-On Software
 

Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & Beyond

(Nov 7, 2013)
  • Duration: 45 min
  • Speakers: Jason Rodriguez, Community Manager, Litmus/Author, Modern HTML Email; Daniel Sears, Interaction Designer, Trendline Interactive
  • Sponsored by: Act-On Software
 

Brunch & Learn: Direct Mail Trends and Practices That Increase Response

(Oct 29, 2013)
  • Duration: 45 Minutes
  • Speakers: Paul Bobnak, Archivist, Who’s Mailing What! and Ethan Boldt, Chief Content Officer, Direct Marketing IQ
  • Sponsored by: Who's Mailing What!
 

Brunch & Learn: Direct Mail Prep for 2014 -- Are you ready for the USPS changes?!

(Sep 24, 2013)
  • Duration: 45 Minutes
  • Speakers: Paul Ercolino, President, US Monitor; Judy Kalus, Program Manager, Pitney Bowes and Pritha Mehra, VP, Mail Entry & Payment Technology, USPS
  • Sponsored by: US Monitor
 

Content Marketing Gets Smart: How Stanford uses webinars and educational content to sell success (2013 Direct Marketing Day Virtual Conference session)

(Mar 14, 2013)
  • Duration: 50 min
  • Speakers: Cyndi W. Greenglass, Senior Vice President Strategic Solutions, Diamond Marketing Solutions; Virginia Canavan, Senior Account Executive, Diamond Marketing Solutions
  • Sponsored by: Marketo
 

27 Ways to Successfully Integrate Email With Other Channels (2013 Direct Marketing Day Virtual Conference session)

(Mar 14, 2013)
  • Duration: 40 min
  • Speakers: Debra Ellis, Founder, Wilson & Ellis Consulting
  • Sponsored by: Infogroup
 

2013 Direct Marketing Trends (Direct Mail and Email), Including Breakthroughs in Print (2013 Direct Marketing Day Virtual Conference session)

(Mar 14, 2013)
  • Duration: 40 Minutes
  • Speakers: Ethan Boldt, Chief Content Officer, Direct Marketing IQ
  • Sponsored by: Act-On Software
 

The New Loyalty Marketing: Community, Gamification and Deeper Engagement for Business Marketers (2013 Direct Marketing Day Virtual Conference session)

(Mar 14, 2013)
  • Duration: 40 Minutes
  • Speakers: Ruth P. Stevens, Owner, eMarketing Strategy and Doug Pruden, Principal, Customer Experience Partners
  • Sponsored by: Ifbyphone
 

4 Mobile Marketing Foundations, Plus Email—Mobile's Neglected Marketing Channel (2013 Direct Marketing Day Virtual Conference session)

(Mar 14, 2013)
  • Duration: 40 Minutes
  • Speakers: Greg Hickman, Founder, MobileMixed.com and Cindy Krum, CEO & Founder, MobileMoxie LLC
  • Sponsored by: PacNet Services, Ltd.
 

How to Make Your Landing Page a Game Changer (2013 Direct Marketing Day Virtual Conference session)

(Mar 14, 2013)
  • Duration: 40 minutes
  • Speakers: Anna Talerico, Co-Founder, Ion Interactive
  • Sponsored by: Tableau Software
 

Cross-Channel Copywriting — Strategies to Start Using NOW! (2013 Direct Marketing Day Virtual Conference session)

(Mar 14, 2013)
  • Duration: 40 minutes
  • Speakers: Pat Friesen, Owner, Pat Friesen & Company
 

The 7 Keys to Increasing Engagement (2013 Direct Marketing Day Virtual Conference session)

(Mar 14, 2013)
  • Duration: 45 minutes
  • Speakers: Dr. Natalie L. Petouhoff, Business Strategist & Consultant, Social Media ROI Specialist, Social Business Builders: The Results Group
  • Sponsored by: Eloqua
 

Cross-Media Case Studies: Multi-Step Direct Mail, Email & Mobile Campaigns That Worked

(Nov 1, 2012)
  • Duration: One hour
  • Speakers: Simms Jenkins, CEO, BrightWave Marketing; Nancy Harhut, Chief Creative Officer, Wilde Agency; Gary Hennerberg, Direct Marketing Consultant/Copywriter, Hennerberg Group, Inc.
  • Sponsored by: U. S. Monitor
 

Cost-Efficient Direct Mail: How to Take Advantage of Today's Postal Discounts and Programs

(May 22, 2012)
  • Duration: One hour
  • Speakers: Gary Reblin, VP, Domestic Products, US Postal Service; Charley Howard, Vice President, Postal Affairs, Harte-Hanks
  • Sponsored by: Harte-Hanks
 

Personalization Power Hour - Variable Data Printing, Personalized URLs and Personalized QR Codes

(Apr 26, 2012)
  • Duration: One hour
  • Speakers: Grant Johnson, CEO, Johnson Direct and Crystal Uppercue, Loyalty and Brand Marketing Manager, EU Services
  • Sponsored by: Polaris Direct
 

The 50+ Market: Cutting-Edge Best Practices for Direct Mail and Email Campaigns

(Mar 29, 2012)
  • Duration: One hour
  • Speakers: Caroline Nash, Director of Email Marketing, Immersion Active; Linda Armstrong, Executive Vice President, DMW Direct
 

The Doctor is in: Take Your Email Creative in for a Checkup (2012 DirectMarketingIQ Virtual Show session)

(Mar 15, 2012)
  • Duration: 45 min
  • Speakers: Jonathan Chicquette, Creative Director, Marketfish
  • Sponsored by: Marketfish
 

Case Study: Lead Generation and SEO Success for SMB (2012 DirectMarketingIQ Virtual Show session)

(Mar 15, 2012)
  • Duration: 30 min
  • Speakers: Evan Griffin, Manager of Client Experience and Training, OrangeSoda; Jeff Drugmand, CEO, Colorado Seamless Gutters
 

Truth, Lies and Marketing: Industry Leaders Weigh in on Today's Hottest Topics (2012 DirectMarketingIQ Virtual Show session)

(Mar 15, 2012)
  • Duration: One hour
  • Speakers: Dennis Dayman, Chief Privacy and Security Officer, Eloqua Corporation; Jordan Cohen, Vice President of Business Development, Pontiflex; Jared Blank, Vice President, E-Commerce, Tommy Hilfiger
  • Sponsored by: Infogroup
 

QR Codes vs. 2D Codes vs. NFC — How They Work, Why They Don't and the Suitable Markets for Each (2012 DirectMarketingIQ Virtual Show session)

(Mar 15, 2012)
  • Duration: 40 Minutes
  • Speakers: John Foley, CEO/CMO, Grow Socially & CEO, InterlinkONE
 

Who's Mailing and Emailing What? 2012 Direct Mail & Email Trends(2012 DirectMarketingIQ Virtual Show session)

(Mar 15, 2012)
  • Duration: 40 minutes
  • Speakers: Ethan Boldt, Chief Content Officer, DirectMarketingIQ
 

Video Marketing in Email, Social and Online - Best Practices & Case Studies (2012 DirectMarketingIQ Virtual Show session)

(Mar 15, 2012)
  • Duration: 40 minutes
  • Speakers: Gary Hennerberg, President, the Hennerberg Group
 

Driving Customer Engagement: Ford's Multichannel Approach (2012 DirectMarketingIQ Virtual Show session)

(Mar 15, 2012)
  • Duration: 40 minutes
  • Speakers: Jeff Sierra, Vice President Marketing and Product Development, Budco, The Dialogue Company; Joe Wiegand, Direct Marketing Manager, Ford Extended Service Business, Ford Motor Company
  • Sponsored by: Xerox
 

Using Words to Generate Response... Direct Mail, Email, Online and More (2012 DirectMarketingIQ Virtual Show session)

(Mar 15, 2012)
  • Duration: 40 minutes
  • Speakers: Pat Friesen, Owner, Pat Friesen & Company
 

Copywriting & Design All-Star Session - 2012 Best Practices for the Direct Mail Envelope, Letter, Brochure & Reply Form

(Feb 29, 2012)
  • Duration: One hour
  • Speakers: Ken Schneider, CEO/Creative Director, Ken Schneider & Associates and Elaine Tyson, President, Tyson Associates