Free Virtual Conference: Direct Marketing Day @ Your Desk 2013
(Mar 14, 2013)- Time: Available on-demand from 3/18 - 6/18/13
- Sponsored by: Tableau Software, Marketo, Act-On Software, Pardot and more!
eLearning: Webinars & Virtual Trade Shows
The Target Marketing Group (TMG) eLearning team is proud to present a robust library of webinars and virtual events (see below). All eLearning offerings are live, interactive, educational events for industry professionals. As an attendee, you can view a webinar or attend a virtual trade show using your home or office computer. All you need is a Flash player and a set of computer speakers!
Read on for a list of all of our upcoming and archived eLearning events. The TMG editorial team continuously reviews the listings on this page, so you can be sure that all of the archived events contain timely information that will benefit you and your business.
Questions? Let us know by calling (215) 238-5358 or e-mail us at cswebinars@napco.com.
Interested in information about sponsoring a Target Marketing Group webinar? Click here.
Archived eLearning Events
The Doctor is in: Take Your Email Creative in for a Checkup (2012 DirectMarketingIQ Virtual Show session)
(Mar 15, 2012)- Duration: 45 min
- Speakers: Jonathan Chicquette, Creative Director, Marketfish
- Sponsored by: Marketfish
Case Study: Lead Generation and SEO Success for SMB (2012 DirectMarketingIQ Virtual Show session)
(Mar 15, 2012)- Duration: 30 min
- Speakers: Evan Griffin, Manager of Client Experience and Training, OrangeSoda; Jeff Drugmand, CEO, Colorado Seamless Gutters
Truth, Lies and Marketing: Industry Leaders Weigh in on Today's Hottest Topics (2012 DirectMarketingIQ Virtual Show session)
(Mar 15, 2012)- Duration: One hour
- Speakers: Dennis Dayman, Chief Privacy and Security Officer, Eloqua Corporation; Jordan Cohen, Vice President of Business Development, Pontiflex; Jared Blank, Vice President, E-Commerce, Tommy Hilfiger
- Sponsored by: Infogroup
QR Codes vs. 2D Codes vs. NFC — How They Work, Why They Don't and the Suitable Markets for Each (2012 DirectMarketingIQ Virtual Show session)
(Mar 15, 2012)- Duration: 40 Minutes
- Speakers: John Foley, CEO/CMO, Grow Socially & CEO, InterlinkONE
Who's Mailing and Emailing What? 2012 Direct Mail & Email Trends(2012 DirectMarketingIQ Virtual Show session)
(Mar 15, 2012)- Duration: 40 minutes
- Speakers: Ethan Boldt, Chief Content Officer, DirectMarketingIQ
Video Marketing in Email, Social and Online - Best Practices & Case Studies (2012 DirectMarketingIQ Virtual Show session)
(Mar 15, 2012)- Duration: 40 minutes
- Speakers: Gary Hennerberg, President, the Hennerberg Group
Driving Customer Engagement: Ford's Multichannel Approach (2012 DirectMarketingIQ Virtual Show session)
(Mar 15, 2012)- Duration: 40 minutes
- Speakers: Jeff Sierra, Vice President Marketing and Product Development, Budco, The Dialogue Company; Joe Wiegand, Direct Marketing Manager, Ford Extended Service Business, Ford Motor Company
- Sponsored by: Xerox
Using Words to Generate Response... Direct Mail, Email, Online and More (2012 DirectMarketingIQ Virtual Show session)
(Mar 15, 2012)- Duration: 40 minutes
- Speakers: Pat Friesen, Owner, Pat Friesen & Company
Copywriting & Design All-Star Session - 2012 Best Practices for the Direct Mail Envelope, Letter, Brochure & Reply Form
(Feb 29, 2012)- Duration: One hour
- Speakers: Ken Schneider, CEO/Creative Director, Ken Schneider & Associates and Elaine Tyson, President, Tyson Associates
New Response-Boosting Design & Techniques for Direct Mail
(Nov 1, 2011)- Duration: One hour
- Speakers: Patrick Fultz, Owner, DM Creative Group, LLC and Michael Capuzzi, Owner, CopyDoodles
Saving Major $ In the Mail: Best Practices from Leading Postal Experts
(Sep 13, 2011)- Duration: One hour
- Speakers: Mike Ertel, VP of Sales, IWCO Direct and David Mastervich, Manager, Catalogs and Saturation Mail, USPS
- Sponsored by: MSP
Fast15: QR Codes Explained
(Aug 4, 2011)- Duration: 15 minutes
- Speakers: Ethan Boldt, Chief Content Officer, DirectMarketingIQ
- Sponsored by: easypurl.com
Career-Changing Takeaways that Will Take a Marketer to Their Next Level of Achievement - As seen during the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo
(Jun 17, 2011)- Duration: 20 minutes
- Speakers: Denny Hatch, Direct Marketing Guru and Author of 2011's "Career-Changing Takeaways"
Top 10 A/B Tests: Real Life Creative Samples and Results Data to Inspire You - As seen during the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo
(Jun 17, 2011)- Duration: 45 minutes
- Speakers: Natalie Tomasso, Senior Reporter, WhichTestWon.com
- Sponsored by: Alterian
Messages That Break Through the Clutter: 2011's Winning Campaigns from Every Channel - As seen during the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo
(Jun 17, 2011)- Duration: One hour
- Speakers: Alan Rosenspan, President, Alan Rosenspan & Associates; Carolyn Goodman, President and Creative Director, Goodman Marketing Partners; Gary Hennerberg, President, the Hennerberg Group; Neil Feinstein, Director of Brand & Creative Strategy, True North Inc.
- Sponsored by: Infogroup
Fast15: Get Personal with PURLs
(Jun 2, 2011)- Duration: 15 minutes
- Speakers: Ethan Boldt, Chief Content Officer, DirectMarketingIQ
- Sponsored by: easypurl.com
Using PURLs to Increase Direct Mail Engagement and ROI - As seen during the 2011 Direct Marketing Day @ Your Desk
(Mar 15, 2011)- Duration: 45 minutes
- Speakers: Steve Duffy, Director, Online Marketing, Anderson Direct Marketing and Jason Ellis, VP of Business Development, Accu-Print
- Sponsored by: Xerox
Social Media as a Direct Marketing Channel - As seen during the 2011 Direct Marketing Day @ Your Desk
(Mar 15, 2011)- Duration: One hour
- Speakers: Sarah Mannone, Director of Client Services, Trekk and Maria Pergolino, Director of Marketing, Marketo
Leveraging Your Brand in Multichannel Direct Marketing - As seen during the 2011 Direct Marketing Day @ Your Desk
(Mar 15, 2011)- Duration: One hour
- Speakers: Brent Niemuth, Creative Director/ Brand Evangelist, J. Schmid
- Sponsored by: Alterian
How the FTC's Recommendations for Online Privacy Regulation May Impact Direct Marketers - As seen during the 2011 Direct Marketing Day @ Your Desk
(Mar 15, 2011)- Duration: 45 min
- Speakers: Justin Brookman, Director, Project on Consumer Privacy, The Center for Democracy and Technology; D. Reed Freeman, Jr., Attorney, Lead Counsel in FTC and state consumer protection investigations and negotiations, Morrison & Foerster; Adam Lehman, Chief Operating Officer, Lotame
Direct Mail: Copywriting, Formats and Designs that Work Now - As seen during the 2011 Direct Marketing Day @ Your Desk
(Mar 15, 2011)- Duration: One hour
- Speakers: Pat Friesen, Owner, Pat Friesen & Company; Patrick Fultz, Owner, DM Creative Group and President, John Caples International Awards
QR Code Best Practices - Increase Your Direct Mail Response and ROI
(Dec 14, 2010)- Duration: One hour
- Speakers: Val DiGiacinto, Vice President, Sales/Partner, The Ace Group and David Henkel, President, Johnson and Quin
- Sponsored by: Foster Printing Service
Better Choices for Green Printing and Marketing
(Nov 2, 2010)- Duration: One hour
- Speakers: Meta Brophy, Director, Publishing Operations, Consumers Union; Paul C. Biggs, Director, MeadWestvaco Marketing Solutions; Brian Dudley, VP, MeadWestvaco Marketing Solutions
- Sponsored by: NewPage Corporation
Direct Mail Formats -- What's Working Now!
(Oct 28, 2010)- Duration: One hour
- Speakers: Patrick Fultz, Designer, Owner of DM Creative Group and Amity Direct, President of the John Caples International Awards and Nancy Harhut, Chief Creative Officer, Wilde Agency
- Sponsored by: Polaris Direct
The Recession-Busting Dynamic Duo: E-mail & Targeted Direct Mail
(Apr 30, 2009)- Speakers: Reggie Brady, President, Reggie Brady Marketing Solutions; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
- Sponsored by: QuantumDigital
Experience the Full Potential of Direct Mail ROI - Learn how to optimize direct mail campaigns for todays marketplace
(Mar 12, 2009)- Duration: One hour
- Speakers: Jonathan Margulies, Director, Winterberry Group; Bart Foreman, President/Owner, Group 3 Marketing; Eric Cosway, EVP and Chief Marketing Officer, QuantumDigital
- Sponsored by: QuantumDigital
