Content Marketing Gets Smart: How Stanford uses webinars and educational content to sell success - 2013 DM Day @ Your Desk Virtual Show session

This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo - on-demand until 6/18/13. Read on for more details about this particular webinar, and click below to register for the archived show, or to get more information about the rest of the agenda!

The Stanford Graduate School of Business is recognized as one of the leading business schools in the world. Their Executive Education programs are also world ranked for attracting established business leaders to its leadership and management programs.

With a mission to recruit senior-level executives into their landmark Executive Education programs in the U.S., and to build the brand outside the United States, the school developed a content marketing strategy that combined highly personalized content delivery and multichannel marketing to both nurture leads and drive conversions.

How did they do it? Join the architects of the campaign on this session to learn:

• How Stanford uses webinars, email, e-newsletters and digital content to develop new business
• How sophisticated testing has improved lead generation and conversion
• What to test and what not to test
• The role of content in the sales pipeline