Direct Mail: Copywriting, Formats and Designs that Work Now - As seen during the 2011 Direct Marketing Day @ Your Desk

March 15, 2011

• Presented By: DirectMarketingIQ
• Duration: One hour

• Speakers: Pat Friesen, Owner, Pat Friesen & Company; Patrick Fultz, Owner, DM Creative Group and President, John Caples International Awards

• Moderator: Ethan Boldt, Chief Content Officer, DirectMarketingIQ

• Click Here: Direct Mail: Copywriting, Formats and Designs that Work Now


In this session, originally broadcast during the 2011 Direct Marketing Day @ Your Desk Virtual Show, learn why, when it comes to the creative of a direct mail package, there's no more important team than the copywriter and designer. One of the top creative duos will discuss the eye-catching and cutting-edge mail pieces that are working at present.  

Join the award-winning designer Patrick Fultz and award-winning copywriter Pat Friesen and prepare for these game-changing takeaways:

• What kind of copy is working on envelopes and self-mailers today
• The eye-catching design and formats that are resulting in more opens
• When larger formats are still necessary for certain campaigns
• The engaging tricks of the direct response trade: certain words, freemiums, involvement devices and images that just work
• Examples of campaigns and teamwork that paid major dividends for clients

Click here to view this session today.

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